Hasta La Creative!

Finalists in the pitch include WPP’s MediaCom and Publicis Groupe’s Spark, said people familiar with the matter.

Busch Media Group supporters question if an agency can beat the media rates BMG negotiated, especially for sports programming. Over the years the group was known for leveraging personal bonds with media executives to craft favorable deals that propelled the brewer to growth as it battled — and beat — Miller Brewing Co. for market-share dominance.

“We were one of the biggest relationship-builders in the industry, which unfortunately is something that is lost in the industry today,” said Tony Ponturo, the brewer’s former VP-global media and sports marketing, who left A-B in 2008 after a 26-year tenure. “I can’t speak for why they are [outsourcing media] because I’m not there,” he said. “I think that the proof is in the pudding.”

Continue reading at AdAge.com

Google’s top 25 U.S. search-ad buyers alone spent $1.34 billion last year.

Spokeswomen for Google and Amazon declined to comment for this story.

AdGooroo CEO Rich Stokes notes that while Amazon is a growing online ad player, at its core the company is a retail giant, and retailers embrace search advertising to push sales.

Continue reading at AdAge.com

Phones4u has been forced into administration, with nearly 6,000 jobs at risk, after mobile operator EE said it would not renew its contract to sell its phones packages through the retailer.

Notonthehighstreet.com, the online retailer, sets out its stall as a brand for quirky people in a new TV campaign.

Guinness is set to take consumers behind the scenes of its 255-year-old brewery in a new TV ad campaign launching today (15 September).

The NFL has never had less integrity than it does this week.”

That was Grantland.com’s Andrew Sharp in a piece last week titled, “What Does It Take to Get Roger Goodell Fired?”

Obviously, everything the National Football League and its commissioner are doing to “protect the shield” is failing miserably.

Continue reading at AdAge.com

Print
FEMA

Make sure you know where to find your family in an emergency.

Advertising Agency:Deutsch, New York, USA
Chief Creative Officer:Kerry Keenan
Executive Creative Director:Matt Mckay, Menno Kluin
Copywriters:Nick Partyka, Matt Moyer
Associate Creative Director:Dan Read
Art Director:Dan Read
Director Of Integrated Production:Joe Calabrese
Art Producers:Cheryl Masaitis, Caitlin Byrnes
Print Producer:Melanie Magatelli
Design Director:Juan Carlos Pagan
Production Company:Souverein Weesp B.V., The Netherlands
Operator:Rutger Luijs, Fedde Souverein
Assistant:Thom Schrama
Producer:Lisette Kooijman
Print Photographer:Jaap Vliegenthart

Print
Scrabble

The power of words.

Advertising Agency:Twiga, Kiev, Ukraine
Creative Director:Slavik Fokin
Art Director:Dima Tsapko
Design Studio:Tough Slate Design
Copywriters:Slavik Fokin, Dima Tsapko

Film, Online
Audi

Advertising Agency:Verba DDB, Milan, Italy
Art Director:Domenico Prestopino
Copywriter:Elsa Tomassetti, Luca Bartoli
Executive Creative Director:Luca Cortesini, Michelangelo Cianciosi
Account Director:Luca Lombardo
Project Manager:Cecilia Albini
Director:Alberto Colombo
DoP:Felice Guzzi
Executive Producer:Tommaso Pellicci
Production Company:Karen Film

Outdoor, Design, Print
KOÇTA? DIY STORE

 Everything you need to build this poster in Koctas.

Advertising Agency:Medina Turgul DDB, Istanbul, DDB
Creative Director:Kurtcebe Turgul, Gokhan Erol
Art Director:Aybars Gürlü
Copywriter:Mehmet Güney, Gokhan Akca
Photographer:Baris Onder Guler