Vodafone has rejected Phones4u’s insinuation that it had acted inappropriately in its dealings with the retailer which went into administration yesterday, describing the termination of its contract as the result of ongoing “transparent negotiation”.
Like marketers, government has struggled to grasp how the massive influx of data flowing from digital media, our phones, and web-connected devices will affect consumers. The Federal Trade Commission will hold a public workshop today in Washington intended to evaluate the potential effects of data collection growth, analysis and use, particularly when it comes to commercial applications.
At issue is whether things like dynamic pricing, loyalty program benefits, credit scoring, ad targeting and other increasingly popular applications for data harm “underserved” communities such as minority and LGBT populations, and whether current laws suffice.
One thing the FTC aims to determine during today’s “Big Data: A Tool for Inclusion or Exclusion?” event: what “big data” is exactly. “That’s one of the things that might come out of this workshop,” said Tiffany George, senior attorney at the FTC’s Division of Privacy and Identity Protection. “Everyone has a definition of what big data is.”
Sous la direction artistique de Stepan Azaryan, le Backbone Studio a conçu les Gawatt Emotions Cup : des gobelets avec des petits personnages dont on peut changer l’humeur en tournant l’extrémité de la tasse. Commissionnés par le café arménien Gawatt, les illustrations de ce projet sont signées Narine Manvelyan et le design a été élaboré par Karen Gevorgyan.
Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.
Canon has rebuilt its European marketing strategy around storytelling with the launch of a three-year campaign called ‘Come and see’.
A vida dos meninos não é fácil. Desde muito cedo, alguém costuma ensiná-los que não podem chorar ou sentir medo, que precisam ser “machos”, dominadores, cowboys, guerreiros, reis. Meninos aprendem que não podem usar asas de fadas e maquiagem, que precisam aprender a andar com os sapatos de seus pais.
Neste comercial da marca Barker Shoes, entretanto, essa história toda cai por terra no momento em que um pai ensina seu filho que todas essas coisas que os outros dizem sobre o que meninos podem ou não fazer é besteira, e que o mais importante é que ele escolha seu próprio caminho e ande com seus próprios sapatos.
Um filme muito bem sacado, dirigido por Laura Way, e que vai muito além de seu propósito de vender calçados para mostrar que cada um tem o direito de fazer suas próprias escolhas.
Post originalmente publicado no Brainstorm #9
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Acquiring marketing service technologies is one thing. Making them talk to one another is quite another. Ebay says it’s ready to unveil an integrated marketing platform the ecommerce giant has stitched together from several platform purchases made in recent years, many of which came in one fell swoop with its $2.4 billion acquisition of GSI Commerce in 2011. The gelled product is intended to be used specifically by commerce clients.
Currently over 2,000 business customers, including web retailers and mid-market clients, use the separate services, which include eDialog for email and Pepperjam for affiliate-marketing, according to Steve Denton, VP of marketing solutions for eBay Enterprise. Clients include Toys “R” Us and Alex and Ani.
“We absolutely anticipate that they’ll be using that integrated platform,” said Mr. Denton. Ebay will not make the conjoined platform available until Q1 2015. He said he expects to migrate clients over to the new platform by the end of March 2015.
Flipboard’s brand advertising playbook has culled not only from print magazines but now TV as well.
The news-reading service will start testing full-screen videos ads in its magazine-like mobile apps on Monday. Woodford Reserve, Gucci, Chrysler, Conrad Hotels & Resorts, Sony Pictures’ film “Fury,” Principal Financial Group and Jack Daniel’s are among the 10 brands first testing the video ads.
The video spots will appear in the full-page ad slots that appear as people swipe through content in Flipboard’s digital magazines.
Voici une série de photos signée Hans Findling. L’artiste photographie avec talent des paysages d’une beauté stupéfiante. De nuit comme de jour, que ce soit un lac paisible par temps de brouillard ou devant un ciel étoilé, ses clichés respirent la quiétude et ne manquent pas de mystère. Une série à découvrir dans la suite de l’article.
Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.
Following the news of Phones 4U’s abrupt entry into administration, Campaign presents a list of some of the retailer’s best ads.
Category: Guest Column
Summary: Job-seeking has taken on a whole new meaning thanks to the ever-growing world of social media.
No longer do you just send out resumes, but instead, job-seeking is all about connecting with people and businesses.
Research tell us that more than 80 percent of small and medium-sized businesses use social media to grow their business.
When Ad Adge broke the news this month that McDonald’s U.S. Creative Chief Marlena Peleo-Lazar was leaving the company after 14 years, it raised an immediate question: What would happen to “I’m lovin’ it?”
The Golden Arches veteran was integral to the marketing platform first adopted by the chain in 2003, approving thousands of pieces of creative during her tenure. The departure of Ms. Peleo-Lazar seemed to hint that the fast feeder might drop the marketing platform — already under scrutiny after McDonald’s asked its shops to pitch rebranding ideas — faster than a hot french fry.
McDonald’s isn’t commenting. But analysts and observers say the chain’s woes run so deep that changing “I’m lovin’ it” would simply be slapping a Band-Aid on a much larger problem: its operations and menu. If the company overhauled marketing without first fixing operations, it would only mask issues, said Howard Penney, analyst and managing director of Hedgeye. He pointed out the campaign platform was only one part of a massive turnaround effort conceived in 2003 called the “Plan to Win” that reworked everything, including operations, menu, packaging, marketing and media strategy.
Unilever is giving start-ups and entrepreneurs the opportunity to take part in a sustainability hackathon in October, with the winning idea receiving £30,000 of funding and a partnership with the FMCG giant.
The English Beef and Lamb executive (Eblex) is to launch a TV campaign this autumn promoting midweek roasts.
Thorntons is to launch two block tablet bars into the competitive UK chocolate market in October, in a move that it claims heralds an “exciting new phase” in the brand’s development.
Bacon barters. Social-media roasts. Selfies during the Oscars. These are just some of the business-building brainstorms that transpired under the watch of our Top Digital Marketers. The list, curated by Ad Age’s editors and reporters, recognizes the talents behind some of today’s smartest interactive marketing, whether it be for consumer companies like Coca-Cola and Johnson & Johnson or business-to-business giants like SAP and IBM. The 18 big thinkers listed here will be honored at a cocktail reception in San Francisco on Sept. 17 during Ad Age’s Digital Conference.
Media, Outdoor, Direct Marketing, Design
Haiyya
Brief Explanation
The challenge was that people love sticking chewing gum. So why not give them a better place to stick it.
Describe the brief from the client
People were defacing the beautiful D’Monte Park in Mumbai by sticking chewing gum everywhere. Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue.
Design Process
If people love sticking gum, why not give them a better place to stick it – on the ticket!
So we created “Stick-It Art”
We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story.
Visitors at The D’Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts.
Results
The activity at the D’Monte Park is only a beginning. Seeing the successful reaction to the idea by the public, Haiyya is in conversation with the Bombay Municipal Corporation to take the stick-it art idea to other parks in Mumbai.
Advertising Agency:BBDO, Mumbai, India
Chief Creative Officer:Josy Paul
Executive Creative Director:Rajdeepak Das
Creative Director:Rajdeepak Das, Josy Paul, Sandeep Sawant
Copywriter:Rajdeepak Das, Indrajeet Ka, Josy Paul, Gunjan Poddar, Sandeep Sawant, Hemant Shringy
Art Director:Rajdeepak Das, Indrajeet Kadam, Josy Paul, Gunjan Poddar, Sandeep Sawant, Hemant Shri
Illustrator:Indrajeet Kadam, Gunjan Poddar
Photography:Sunil Garud, Raghav Subbu
Print Production:Hitesh Shah
Producer:Shouvik Basu, Kirk Jacob
Editing:Rajeev Mohite
Retouch Artist:Hitesh Shah
Chairman:Josy Paul
“The ultimate response of fans and sponsors will depend on whether they believe the NFL ignored or avoided evidence and whether there has been an attempt by the league to cover up its actions or mislead the public,” said Jim Andrews, senior VP-content strategy at sponsorship consultancy IEG. “The jury is still out, but there potentially could be serious damage to the NFL’s reputation that could cause some fans and sponsors to walk away.”
The NFL’s consumer perception plummeted to its lowest point since June 2012 last week, according to YouGov BrandIndex.
There’s a lot at stake for the No. 1 sports league, which draws in $10 billion in annual revenue. As of late last week, sponsors — which pump more than $1 billion into the NFL, according to IEG — were sticking by the league, or did not comment. Verizon Communications pledged to help the NFL develop a program to combat domestic violence, as the marketer’s CEO, Lowell McAdam, called embattled NFL Commissioner Roger Goodell a man of “very high integrity,” Bloomberg News reported. PepsiCo stated that “we are encouraged to see the NFL is now treating this with the seriousness it deserves.”
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