There is a reason why digital is the fastest-growing channel, clients just need to ask the right questons their agency for best results, says Matt Bush, head of performance agency at Google.
Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid ‘card clash’, as TfL today rolls out contactless across its entire network.
But brands might not have a choice but to engage with Amazon, which is aggressively eyeing CPG growth with offerings like Prime Pantry, which launched earlier this year and allows users to select 45 pounds worth of food and household products and have it delivered within four business days for a $5.99 delivery fee. Another service, called AmazonFresh, available in Seattle, Los Angeles and the San Francisco Bay Area, offers same-day delivery on items including fresh foods. Sanford C. Bernstein projected that Amazon has the potential to profitably target CPG sales, including fresh food, in 47% of the U.S. market.
The former food-company executive said that until more food-company marketing spending shifts to e-commerce, “you are not going to see big action, you are just going to see big talk.”
While marketers are talking more openly about e-commerce opportunities, they are keeping their strategies secret. General Mills, Kraft Foods Group, Mondelez International and Campbell Soup all declined to make executives available for an interview on the topic.
Marketers’ increasing desire for content has led most publishers down a similar two-pronged path: Media companies including The New York Times and The Huffington Post create in-house teams, then occasionally outsource work to content marketing agencies such as Contently.
But Tribune Publishing, which was spun off from its sibling TV stations into a publicly traded company last month, is striking a third and less traveled path as it pursues content-marketing dollars.
The owner of major newspapers including The Los Angeles Times and Chicago Tribune, which have burgeoning staffs to create text-based content for brands, is taking a minority stake in Contend, a content-marketing shop that works with Tribune Publishing on making videos for advertisers.
Selena Gomez and Christiano Ronaldo are among celebrities that are the most engaged online, according to a new study by Interpublic Group of Cos.’ PR and talent shop PMK-BNC.
The Celebrity Digital Strength Index measures the digital presence of 750 celebrities across disiplines including acting, athletics, music, comedy and video on YouTube. The shop ranked the top 10 in each category and the top 10 overall based on social following and engagement metrics for both the talent and their followers. Scoring was based on a scale of 1 to 10, with 10 being the most engaged and having the strongest following in social and digital media. Here’s what the index found:
Musicians scored the highest, accounting for 89% of all talent that scored a perfect 10, hijacking the overall ranking. Within each category, more granular information merged. Women didn’t make it onto the list of the top 10 most digitally engaged athletes, and the guys on the list were either global athletes or NBA players. The list of the top 10 actors, however, swung back in favor of females. Of the top 10 women, eight rose to prominence on a network featuring a younger audience, such as Disney or Nickelodeon, according to the report.
(TrendHunter.com) Apple may have its new smartwatch, but Acer is looking to take wearable tech in a completely new direction with its Selfie-Hat.
Partnering with fashion designer Christian Cowan-Sanluis, the Selfie-…
(TrendHunter.com) Swiss retailer Freitag has created a line of unique travel bags called R531 Coolidge that are made from upcycled tarpaulins collected from old trucks. The collection features various technicolor…
(TrendHunter.com) High-fashion designer Tory Burch recently teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual’s fitness. These stylishly wearable…
As mobile technology transforms the workplace, business-to-business marketers are making huge shifts in their strategies by forming new partnerships, changing marketing messaging and restructuring marketing organizations to reach mobile workers.
The market for mobile business services is skyrocketing. According to Forrester Research, revenue generated from mobile services sold to businesses will leap from $11.4 billion this year to $32.4 billion in 2018. This includes mobile-engagement services (such as analytics, experience design and back-end upgrades), mobile-device management and mobile-app-development services.
Meanwhile, mobile vendors report that an increasing percentage of their revenue is coming from businesses. AT&T last month created an organization to focus on business customers led by Ralph de la Vega, CEO of mobile and business solutions, saying b-to-b now makes up half of all revenue from wireless.
Le studio mexicain Anagrama (dont nous avons déjà parlé) a proposé de créer une identité visuelle à la clinique Boreálica, spécialisée dans la cryothérapie. A partir de gris, blanc et papier aluminium holographique reflétant différentes couleurs, les designers ont voulu symboliser les températures. A découvrir.
As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content – emotional and rational – is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.
Film
Skellefteå Kraft
Skellefteå Kraft is the small municipality-owned power company from north of Sweden who challenges the majors. Even the most well-read people in Sweden think that electricity is hard to understand, frustrating to pay and on the whole, something you don’t like to put any efforts on. As a customer at SkellefteåKraft, you don’t need to think of electricity. No complicated bills or hidden fees, customer service opened 24/7 and contracts that are easy to understand, allowing you to put your energy on things other than electricity.
Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Art Director:Lars Holthe
Copywriter:Hanna Bjork
Account Director:Fredrik Burman
Account Manager:Ikka Norberg
Agency Producer:Leila Widgren
Planner:Lisa Adamsson
Director:Lukas Hammar
Producer:Nils Ljunggren
Production Company:Callboy
Advertisers Supervisor:Christoffer Svanberg and Ann-Katrin Högdahl
Outdoor, Print
Lonas
This fall nothing will disturb your sleep.
Lonas. Masters of comfort.
Advertising Agency:Alberto Berton, Vilnius, Lithuania
Creative Director:Alberto Berton
Art Director:Alberto Berton
Copywriter:Alberto Berton
Photographer:Reda Mickeviciute
Additional Credits:Cgi, Postproduction: Kristina Stankeviciute
Film
NTUC Income
Singapore Insurance company, NTUC Income asks, “How will the future you thank you?”
Advertising Agency:BBH, Singapore
Creative Director:Peter Callaghan
Art Director:Janson Choo
Copywriter:Khairul Mondzi
Director:Dogboy
Direct Marketing, Design
Nuvali
Advertising Agency:TBWA Mangada Puno, Makati City, Philippines
CCO:Melvin M. Mangada
Ecd:Melvin M. Mangada
CD:Marci A. Reyes
CW:Abi Capa
Art Director:Jake Tesoro, Nolan Fabular
Print Prod:Dennis Carlos
Final Artist:Angelito Tan
Promo, Direct Marketing, Design
Deutsche Grammophon
Advertising Agency:Kolle Rebbe, Hamburg, Germany
Executive Creative Director:Sascha Hanke
Creative Director:Christian Doering
(TrendHunter.com) Take your writing back a couple of decades with this vintage typewriter keyboard design that pays tribute to the days when writers would sit and type their words out in ink. This nifty computer…
(TrendHunter.com) Brought to you by Absolut
From seed to sip, every drop of Absolut Vodka is expertly crafted by generations of farmers and distillers from the small village of Åhus, Sweden —in a region with more…
(TrendHunter.com) If you need a little bit of motivation from your surroundings then this Everyday I’m Hustlin’ wall sticker might be the ideal way to encourage you to get to work. The simple sticker…
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