This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase – his son’s first pair of football boots.
A melhor loja online do Brasil está fazendo 15 anos!
E para comemorar está com mais de 40.000 ofertas com até 70% de desconto e mais 10% OFF nas compras à vista.
Atenção: a festa começa dia 15 à noite!
Confira os descontos e aproveite o melhor desse aniversário!
————————————————————————————————————————————————————-
[Esse post é trazido a você por Submarino. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Na Itália ainda existe escolas de gladiadores. É por isso mesmo que não chega a ser uma surpresa saber que, anualmente, em junho, role em Florença o Calcio Storico, mais conhecido como futebol gladiador. Basicamente, o jogo é um futebol que evolui para uma luta de gladiadores, um futebol americano muito mais cru e com muito mais pancadaria. O tipo de ação perfeita para ser registrada com uma Canon, conforme aponta o primeiro filme da campanha Come and See.
Com criação da JWT, o filme tem produção e direção do inglês Jonathan Glazer, que tem em seu portfolio inúmeros trabalhos publicitários e videoclipes de bandas como Jamiroquai e Radiohead, entre outros.
Outro detalhe bem bacana desta campanha está nos tutoriais. Além do filme Gladiator Football, é possível pegar algumas dicas de fotografia de ação com o fotógrafo Christopher Pillitz, em dois vídeos que mostram como ele registra um evento como o Calcio Storico.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
The succession problem at Publicis Groupe lingers on. The company said today Maurice Lvy will continue as Publicis Groupe chairman-CEO until May or June 2017 a few months after his 75th birthday. Publicis Chief Operating Officer Jean-Yves Naouri is no longer in the running for the post.
In a shakeup, the French communications giant has brought more talent to the senior management board, but continues to delay finding a successor for Mr. Lvy, who has been running Publicis since 1987.
Mr. Naouri was once seen as the frontrunner for Mr. Lvy’s successor, but seems to have been a casualty of the failure of Publicis Groupe’s proposed merger with Omnicom. It wasn’t clear at press time whether Mr. Naouri will remain with the company.
Clear Channel is rebranding yet again. Just two years after it stripped “radio” from its corporate title, the radio behemoth is taking on the name of its digital-radio platform. Clear Channel will now be called iHeartMedia after its iHeartRadio platform, the company said today.
While Chairman-CEO Bob Pittman said the core of the company is still its 840 radio stations, the new name will reflect the company’s multiplatform presence and ability to embrace innovation and new technology.
The company’s out-of-home advertising unit will retain the name Clear Channel Outdoor Holdings.
Outdoor, Print
Mai Sushi
Go ahead, make me into sushi. Punk!
A series of posters for a local sushi restaurant looking to recruit new staff members. Posters work as an ad for a job, challenging potential workers.
Advertising Agency:Not Perfect | Y&R, Vilnius, Lithuania
Creative Director:Marius Lukosius
Art Director:Remigijus Praspaliauskas
Copywriter:Rokas Eltermanas
Illustrator:Jakaterina Budryte
Head Of Art:Irmantas Savulionis
Design:Aivaras Bakanauskas
The move builds on the success of iHeartRadio, which has become central to Clear Channel’s efforts to remake itself as a multiplatform media company.
À l’occasion de la High-Voltage Pylon Competition, la compagnie nationale de transport et d’électricité d’Islande a demandé à l’agence Choi+Shine Architects basée à Boston de revisiter le pylône électrique classique. En se souciant de l’esthétique, les architectes ont alors mis au point des sculptures iconiques hors du commun : des silhouettes humaines de plus de 45 mètres de haut. À découvrir en images.
With Scotland preparing to vote in Thursday’s independence referendum, Campaign takes a look of the battle of the ‘YES’ and ‘NO’ ad campaigns.
Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.
One of the many extraordinary things about this tiny little island we call Great Britain is that we consistently produce the greatest talent across the arts, music, design, literature and fashion and we are making a claim on technology too, says Justin Cooke, founder and chief executive of Tunepics.
“It’s all in beta, whether it’s the product or the marketing,” one agency executive who works with smartphone manufacturers said of the devices. Another added, “It’s such a young area. There are still a tiny bit of people that are predisposed to buy this stuff. But that was true of smartphones.”
To date, only a small sliver of consumers (mostly on the tech-obsessed coasts) have bought a smartwatch. Everyone else seems turned off by their price and, more importantly, is not exactly sure what they do.
A few marketers, such as Samsung, have run splashy ads for the devices, but they haven’t gone full-force in media buying, partly because the products have a long way to go. Another big reason is that most players in the space have been waiting to see what Apple, with its much-anticipated launch last week, would bring to the game.
(TrendHunter.com) In the wake of widespread controversy and anger over the NFL’s handling of player Ray Rice’s domestic abuse situation, observers are using a Photoshopped image of an NFL ad to criticize…
(TrendHunter.com) The Dean Hotel, located in Rhode Island, offers travelers the chance to book a night at a luxury hotel design that was previously a brothel and missionary church.
The hotel is located inside a…
(TrendHunter.com) Design firm Creative Platform recently collaborated with Coca-Cola Amatil to create a luxurious water container design inspired by a classic champagne bottle. The packaging was created for Mount…
(TrendHunter.com) The fall season is the perfect time to adopt tomboy fashion. Full of loose layers and comfy pieces, the looks are both warm and stylish, which is exactly what is needed during the cooler months….
Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.
Barclays is to start promoting its youth employment LifeSkills programme, with the launch of a TV campaign focused on the scheme, as it looks to ramp up its ‘grass-roots’ marketing strategy.
London Live’s application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it “would result in a departure from the character of the licensed service.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
