Hasta La Creative!

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Maharashtra Andhashraddha Nirmoolan Samiti

In India, irrational beliefs are the biggest stumbling block in the path towards a healthy society.
It’s high time we stopped believing in dubious facts and archaic dogmas.
Let’s inculcate a scientific temper and steer our minds away from superstition.
STOP SUPERSTITION. START RATIONALISATION.

Concept:Amol Mahajan
Copywriter:Amol Mahajan
Art Director:Ashwin Hirwe
Illustrator:Ashwin Hirwe
Additional Credits:Nikhil kukalwar

McDonald’s continues to make changes in its marketing department, tapping Fred Ehle as its first VP-customer officer.

In the new role, Mr. Ehle will report directly to U.S. marketing chief Deborah Wahl. A spokeswoman, in confirming the appointment, said Mr. Ehle “will be focused on customer insights and enabling us to engage with our customers in a more powerful and relevant manner.” Among his duties will be improving “McDonald’s overall customer experience and driving segment-driven customer experiences under the McDonald’s brand,” she said.

Ms. Wahl has made significant changes in the marketing department since she arrived in March from PulteHomes, which is Mr. Ehle’s most recent employer. Over the last six months, Ms. Wahl has reorganized the marketing department by reworking structures to be organized by demographic — say, millennials or families — rather than by product.

Continue reading at AdAge.com

Messaging apps such as Snapchat and WhatsApp may have huge appeal among always-on, tech-savvy users, but they have been slow to monetise. Brands can still take the initiative – and now is the time, writes Dan Calladine, head of media futures at Carat.

Leo Burnett, M&C Saatchi, Publicis London were among the winners at this year’s Kinsale Shark Awards.

Peta, the animal rights campaigning charity, is launching a provocative new bus ad linking obesity to eating animal fats.

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Minimie Chinchin

People dislike waiting. Using the POV technique, in one snapshot, we present a window of boredom, and let the audience imagine closing it, with our snack.

Advertising Agency:Noah’s Ark, Lagos, Nigeria
Executive Creative Director:Lanre Adisa
Creative Director:Abolaji Alausa
Associate Creative Director:Yemi Arawore
Deputy Creative Director:Ariyo Bamidele
Art Director:Adebiyi Grillo
Copywriter:Efe Emmanuel
3d:Olumaiye Aladeniji
Account Director:Victor Oyarero

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Minimie Chichin

Parodying Bullet Photography, the campaign literally breaks icons of boredom.

Advertising Agency:Noah’s Ark, Lagos, Nigeria
Executive Creative Director:Lanre Adisa
Creative Director:Abolaji Alausa
Associate Creative Director:Yemi Arawore
Deputy Creative Director:Ariyo Bamidele
Art Director:Adebiyi Grillo
Copywriter:Efe Emmanuel
3d:Olumaiye Aladeniji
Account Director:Victor Oyarero

DLKW Lowe has picked up the advertising account for Geolotto, an online lotto game.

Nike a récemment dévoilé au sein de son Nike Campus à Portland le nouveau modèle de la Lebron 12, signe d’une nouvelle collaboration entre la marque à la virgule et Lebron James, la superstar des Cleveland Cavaliers. Une paire au design futuriste à découvrir dans la suite à travers plusieurs visuels et vidéos.

Nike s’est associé pour la douzième année consécutive avec le champion américain afin d’allier dans cette paire performance, explosivité & sécurité, le tout dans des couleurs vives.

Fort de sa technologie « Air Zoom » et de sa semelle composée de zones hexagonales optimisées pour maximiser les performances, Nike’s Sport Research Lab a imaginé toute une vidéo retraçant les étapes cruciales dans la conception de la paire et de ses sept coloris.

Jim Carroll, chairman of BBH London, argues that in the pursuit or creativity and collaboration, marketing has become too childlike and forgotten the serious nature of the business.