You don’t need a cape to feel invincible. Shoes that move you.
Advertising Agency: DDB Canada, Vancouver, Canada
Executive Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Brandon Thomas
VP Business Director: Michelle Kitchen
Account Director: Amanda Waye
Print Producer: Kimberly Billan
Print Production: Laurice Martin
Photographer: Olivia Malone
Retoucher: Velum
Casting Agency: LA Models
Shopping bags are the new goodie bags. Shoes that move you.
Advertising Agency: DDB Canada, Vancouver, Canada
Executive Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Brandon Thomas
VP Business Director: Michelle Kitchen
Account Director: Amanda Waye
Print Producer: Kimberly Billan
Print Production: Laurice Martin
Photographer: Olivia Malone
Retoucher: Velum
Casting Agency: LA Models
To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat…
Advertising Agency: JWT Canada
Art Director: Denise Cole
Copywriter: Saro Ghazarian
Chief Creative and Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Account lead: Dori Applebaum
Producer: Andrew Schulze
Production: AXYZ
Sound: Eggplant
Talent: Carlos Moreno
Once upon a time, an industry became obsessed with storytelling. Everywhere these industry people went, they said storytelling was the most important thing they all had to do. Then a mean dragon of a columnist said storytelling was evil, and the industry people slew him so they could go back to enjoying their jobs. The end.
Or consider a different version of this story.
Once upon a time, an industry became obsessed with storytelling. But it gradually came around to the idea that no one listening to those stories could remember anything about them, so the industry people found a more meaningful way to connect with their audiences. And they all lived happily ever after. The end.
L’hôtel Praktik Bakery est un hôtel, situé à Barcelone, qui a la particularité d’être aussi une boulangerie traditionnelle. Avec une décoration intérieure à la fois moderne et rustique, réalisée par Lazaro Rosa-Violán, ce lieu unique en son genre possède 74 chambres pensées dans des tons noirs et blancs.
A convivência pacífica entre pedestres e motoristas muitas vezes é mantida por um simples sinal verde ou vermelho, que sugere o melhor momento para atravessar um cruzamento. Ainda assim, na pressa do dia a dia, nem sempre os pedestres esperam o bonequinho verde aparecer para cruzar a rua de um lado para o outro.
Mas… e se eles estivessem distraídos enquanto esperam?
Essa ação da Smart em Portugal fez exatamente isso: transformou o bonequinho vermelho em uma transmissão direto de uma cabine de dança. O dançarino tinha câmeras que mostravam o quanto as pessoas estavam entretidas com seus movimentos, o que o incentivava a ser ainda mais criativo nos seus passos, e quem estava na calçada acabava entrando no ritmo, fazendo a espera para atravessar a rua parecer menos tediosa.
A criação é da BBDO da Alemanha.
Post originalmente publicado no Brainstorm #9
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Category: Up Your Game
Summary: In only one tweet or Facebook update, an online reputation can be compromised. The stakes are getting higher in today’s environment, with customers now given the opportunity to freely share opinions with a worldwide audience. It comes as little surprise, then, that more businesses are seeking consultation and software solutions from reputation management firms to help them create and maintain a positive online reputation.
Alors qu’il avait déjà pu nous impressionner, le talentueux créatif allemand Antoni Tudisco a signé pour Yatra une série de visuels 3D du plus bel effet symbolisant divers pays. Une campagne appelée « Come Back Richer » et signée McCann India.
Hovis has appointed Mother London to its creative account after a competitive pitch.
News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.
Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.
Há 10 anos, ninguém imaginaria que usaríamos smartphones pra fazer tanta coisa. Os wearables, traduzidos livremente como tecnologia de vestir , prometem ser o próximo grande salto na maneira como utilizamos gadgets, produzimos e consumimos informação.
Com a entrada da Apple nesse mercado, que na semana passada lançou seu relógio inteligente, a disputa fica ainda mais acirrada.
No Braincast 126, Carlos Merigo, Saulo Mileti, Alexandre Maron e Guga Mafra discutem essa novidade da maçã da Cupertino, como os wearables se integrarão ao nosso dia a dia, e o futuro sombrio (ou nem tanto) das três conchas.
Faça o download ou dê o play abaixo:
> 04m30 Comentando os Comentários?
> 30m10 Pauta principal
> 1h16m45 Qual É a Boa?
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Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética.
Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais.
Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam.
>> INSCREVA-SE!
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Post originalmente publicado no Brainstorm #9
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Category: Hire & Higher
Summary: Agencies sell the talents of creative, strategic, and analytic specialists. They make the magic. Yet protecting and managing these “assets” is no easy feat. Clients want as much of their time and attention as they can get, often without paying for them. Specialists are generally not conformists or “suits.” They bring their own insights, personalities, and idiosyncrasies to work.
Mr. Vidra, the general manager for Yahoo News, will become The New Republic’s first-ever chief executive officer on Oct. 13.
The Gate London has landed advertising and marketing business for Chiltern Railways.
Stevia may be a revolutionary way for brands to slash sugar content, but with consumers turned off both sugar and artificial sweeteners like aspartame, what is the challenge for brands in communicating the benefits?
If you’ve failed in real-time marketing, then that’s great, as it means that you’ve tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi.
For over a year, the powers that be in China have been watching the prices charged by foreign high-end auto brands here. First, the country’s state news service Xinhua asked why cars sold in China can cost two to three times what they go for overseas.
Then came a wave of probes into the prices of vehicles, spare parts and services, and last week, fines totaling nearly $46 million were announced for Audi and Chrysler amid accusations of pricing violations.
With the business climate shifting, Chrysler cut prices weeks ago on two Jeep Grand Cherokee models while Jaguar Land Rover also slashed prices on three models by a whopping $32,000 on average. Many foreign brands, including Mercedes, BMW and Lexus, have lowered prices for spare parts. (The major share of the China markup on foreign luxury cars and other prestige goods is from taxes and duties imposed by China, though observers say some brands have also shifted prices upward here to position themselves as even more upscale.)
Ever heard someone say advertising isn’t rocket science? Don’t tell that to Procter & Gamble Co., which in a wide-ranging effort to find less-expensive ways to shoot TV commercials and other video content, has posted a request for information on the website of the National Aeronautical and Space Administration among other places.
The post, which went up Sept. 11, says P&G is seeking “a new way to produce moving images for TV commercials and digital video that meets the demand of more flexible content” and “produces more content at a cost that is significantly lower than today’s average” TV commercial in the U.S. while still meeting its brands’ production-quality standards.
A P&G spokeswoman said in an e-mail that the brief was issued through P&G’s “Connect & Develop” program to gather industry ideas, adding that: “P&G continually works to improve how we engage with consumers. This includes looking for innovative new methods of producing content and cost savings with production.” Posting on NASA.gov was intentional as part of the company’s effort to cast a wide net for ideas.
Publicis Groupe’s reorganization today signals winners–and a few losers–at the holding company and agency level, and raises some questions about where the group is heading.
By extending Chairman-CEO Maurice Levy’s mandate by almost three more years, until May or June 2017, the group is buying time to groom a successor.
The influential four-man Directoire, or management board, is being replaced immediately by a more international and diverse eight-person Directoire+ that includes for the first time Arthur Sadoun, the rapidly-rising French exec who became global CEO of Publicis Worldwide in October 2013. Mr. Sadoun has been tipped for a while as the likeliest successor to Mr. Levy but lacks the experience to take on the job yet. Now, he has a chance to grow in dual network and holding company roles, under Mr. Levy’s tutelage. Mr. Sadoun may be one of the biggest winners.
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