Hasta La Creative!

Pour la sortie de son premier parfum, la marque Lacoste L!VE a imaginé un livre « pop-up » de 24 pages pour raconter l’histoire de cette nouvelle fragrance. Ce livre joue avec le paper art et des effets de reliefs comme les livres interactifs pour enfants. Une création signée Wildvertising et un design-papier de Ink Studio, le tout sur une musique de Ulysse – « Wounds », à découvrir en vidéo.

SPIKES ASIA – Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve.

The advertising revolution took another step forward this month when Samsung announced virtual reality capabilities for its new Galaxy Note smartphone. The Gear VR headset provides panoramic, immersive, three-dimensional technology that interacts with the movements of your eyes and head. Gaming will be a key application, but it’s already being used to immerse users in music concerts and travel experiences. Soon, this unprecedented technology will fundamentally change the way that brands interact with their audiences.

The technology is powered by Oculus Rift, which was created in 2011. When Facebook purchased it in 2013 for $2 billion, Mark Zuckerberg announced, “Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world, or consulting with a doctor face-to-face — just by putting on goggles in your home.” Chris Dixon, an investor at Andreessen Horowitz, said in a Wired.com interview, “I think I’ve seen five or six computer demos in my life that made me think the world was about to change: Apple 2, Netscape, Google, iPhone then Oculus.”

You might have questions about Oculus and whether it’s a viable technology. The original version is big and clumsy. The new Samsung version looks a bit goofy. While reports cite that it works extremely well, it makes some people nauseous. It’s expensive and, outside of the early-early adopters, very few people will line up for the new Gear VR headset. However, the first generation of technology is always big, clumsy and expensive. The second and third generations come in a blink of an eye.

Continue reading at AdAge.com

(TrendHunter.com) The embroidered landscapes created by artist Ana Teresa Barboza takes the art form to another level. Instead of staying in the confines of the hoop or even a piece of paper, she extends her scene in…

The advertising revolution took another step forward this month when Samsung announced virtual reality capabilities for its new Galaxy Note smartphone. The Gear VR headset provides panoramic, immersive, three-dimensional technology that interacts with the movements of your eyes and head. Gaming will be a key application, but it’s already being used to immerse users in music concerts and travel experiences. Soon, this unprecedented technology will fundamentally change the way that brands interact with their audiences.

The technology is powered by Oculus Rift, which was created in 2011. When Facebook purchased it in 2013 for $2 billion, Mark Zuckerberg announced, “Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world, or consulting with a doctor face-to-face — just by putting on goggles in your home.” Chris Dixon, an investor at Andreessen Horowitz, said in a Wired.com interview, “I think I’ve seen five or six computer demos in my life that made me think the world was about to change: Apple 2, Netscape, Google, iPhone then Oculus.”

You might have questions about Oculus and whether it’s a viable technology. The original version is big and clumsy. The new Samsung version looks a bit goofy. While reports cite that it works extremely well, it makes some people nauseous. It’s expensive and, outside of the early-early adopters, very few people will line up for the new Gear VR headset. However, the first generation of technology is always big, clumsy and expensive. The second and third generations come in a blink of an eye.

Continue reading at AdAge.com

Anyone who’s played squash knows it’s a frenetic game. Now, one British squash club has a fascinating new logo to match.

Melbourn Squash Club‘s new branding features a web of zigzag lines designed to look like a capital “M.” Created by Distil Studios, it’s meant to capture the spirit of smacking a ball back and forth against a wall with a racket.

The design studio explains on its site: “Avoiding generic silhouettes of players or two crossed rackets, our inspiration comes from every thwack, thud, squeak and sneaky drop shot to form their unique club initial.”

Distil creative director Neil Hedger tells Logo Design Love that the original sketch was pretty complex, and that the agency tried to simplify it—but in the end, couldn’t. “Some of the more simple approaches just lacked the energy of our original thought,” he says. “We kept much of the complexity of our first draft and opened up the spaces in between to help visual clarity. The rebounds from the left and right provide a much stronger form. We also put in just a couple of curved sneaky drop shots to break up the rigidity of the lines.”

Hedger adds: “To reflect a true squash match (and for animating the lines), we made sure the icon was formed from 2 continuous lines.”

Fast Company calls it “perfect.” For sure, it’s unusual and eye-catching. It actually seems to look kind of sinister, not unlike a mechanical spider. Or maybe “M” is for Mordor.

What do you see in this logo Rorschach test?

Après avoir mené plusieurs expérimentations qui l’ont beaucoup inspiré, l’artisan Kino Guerin a conçu cette surprenante série de meubles en bois. Que ce soit pour une table, un banc ou une étagère, le bois s’emmêle, forme des noeuds et s’étire avec une grande souplesse. Une technique de réalisation impeccable pour un impact visuel inattendu.

Inspirada nas melhores escolas do mundo, a ESPM lançou um novo curso: Sistemas de Informação em Comunicação e Gestão. Uma graduação que vai desenvolver o seu conhecimento de tecnologia aplicada à comunicação e gestão de negócios.

Os dois primeiros anos são focados na formação técnica em Sistemas de Informação, com aulas de linguagem de programação e algoritmos, desenvolvimento de sistemas, gestão de projetos, design de softwares, por exemplo.

Nos dois anos seguintes, você pode optar por três diferentes áreas de conhecimento, de acordo com seus interesses: Gerenciamento de Games, Desenvolvimento de Aplicativos Web e Mobile e Business Intelligence.

É um curso único, que vai fazer de você um profissional completo, pronto para fazer a diferença e criar valor para produtos, marcas e serviços.

Conheça as nossas salas e laboratórios diferenciados:

SALA TECH – para aplicação de metodologias ativas de aprendizado, esse ambiente descontraído favorece discussões, apresentações e compartilhamento inspirado nos melhores centros de inovação do mundo.

LAB TECH – esta sala adota o padrão internacional scale up, baseado em metodologias ativas de aprendizagem que fazem com que a ESPM seja a primeira IES particular do Brasil a integrar o seleto grupo de instituições internacionais que adotam esse padrão.

> FAÇA A SUA MATRÍCULA

————————————————————————————————————————————————————-
[Esse post é trazido a você por ESPM. Texto de responsabilidade do anunciante.]

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Category: Career Oxygen
Summary: Quality trumps quantity. Remember that.

Your portfolio is an honored place, a place where only your absolute best work resides. It is hallowed ground — the Valhalla for your creative, a place where your greatest ideas are gathered, waiting for that moment when you will call upon them to do battle for you, either in a job or client search.

(TrendHunter.com) Innovative speaker and award-winning author Sally Hogshead’s authentic branding keynote speaks to the ways individuals can tap into their personal value and worth in order to create better,…