Hasta La Creative!

Media
National Neurological Institute

Early warning sign of Alzheimer’s is that people remember things from the past, but can’t remember things happening in the present. We talked to Alzheimer’s patients and asked them what are the latest news/events they can remember. Using their memories we created: THE NEWS FROM THE PAST. Where each article was based on a memory of an actual Alzheimer’s patient. In cooperation with the leading newspapers and TV stations, on World’s Alzheimer’s day newspapers were published with front pages featuring news from the past. Also, the news on the TV stations were substituted with news from the past. The main message was: “These are the latest news for the people with Alzheimer’s” and people could find more information about the disease on www.alz.mk.

Advertising Agency:Publicis, Skopje, Macedonia
Creative Director:Vasilije Corluka
Copywriter:Dejan Spirkoski
Art Director:Miki Stefanoski, Milan Stojanov
Designer:Aleksandar Jakovlev, Gjorgji Janevski
Photographer:Aleksandar Pulios
Media Director:Igor Celebic
Strategic Planner:Bojana Trpcevska
Pr Director:Saso Duljanov

Print
Sanorin

A cold ruins all the beauty.

Advertising Agency:Anybodyhome, Moscow, Russia
Creative Director:Mikhail Perlovsky
Art Directors:Dima Vtulkin, Alla Botvich
Copywriter:Dima Semenov
Illustrator:Olga Azyukina

Print
Zoo Bratislava

Open for smiles.

Advertising Agency:Jandl, Bratislava, Slovakia
Chief Creative Officer:Bernd Fliesser
Creative Directors:Alex Strimbeanu, Jano Fajnor
Art Director:Razvan Mitoiu
Copywriters:Andrei Gurau, Samo Marec
Photographer:Hannes Kutzler
Account Manager:Marek Wilhalm

Print
Espace Go

ESPACE GO is a thoroughly modern theatre with women at the heart of its upcoming shows. For the plays LUMIÈRES, LUMIÈRES, LUMIÈRES, UN SHOW NOMMÉ DÉSIR and LES DEUX VOYAGES DE SUZANNE W., Cossette wanted to highlight the duality between two women by playing with “tête-bêche” imagery and by illustrating the woman as both strong and fragile, but with the piercing, magnetic gaze of a fully emancipated woman. The phrase “the other reveals the self” served as the basis for creation.

Advertising Agency:Cossette, Toronto, Canada
Photographer:Leda & St-Jacques
Production House:Rodeo

Outdoor
IKEA

Reverse the irreversible.
IKEA reminds you to switch off the lights for Earth Hour.

Advertising Agency:Ogilvy & Mather Sofia, Bulgaria
Creative Director:Anna Stilianaki
Art Director:Daniela Yankova
Copywriter:Yordan Petkov
Account Manager:Ognian Lekov

Print
Ricola

Advertising School:Miami Ad School, Hamburg, Germany
Creative Director:Niklas Fings-Rupp
Art Director:Daria Rustambekova
Copywriters:Francesca van Haverbeke, Eniola Falase