Hasta La Creative!

People have compared Jane Maas to Peggy Olsen of “Mad Men,” but in reality Peggy seems to have more autonomy than the former Ogilvy creative.

Women “weren’t allowed to work on financial, because [male executives] figured we didn’t know how to balance our checkbooks, we weren’t allowed to work on automotive because they figured we didn’t know how to drive a car.”

But today Ms. Maas, the author of “Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond,” cringes while remembering some blatantly sexist work she did on accounts like Maxwell House.

Continue reading at AdAge.com

Quantas vezes você já assistiu a comerciais com closes fantásticos de comida sendo preparada? A marca de margarina Lurpak, por exemplo, é especialista em nos levar aos limites da pornografia gastronômica. Agora, a rede britânica Marks and Spencer também resolveu mergulhar neste universo de delícias com sua nova campanha de outono, criada pela agência Rainey Kelly Campbell Roalfe/Y&R.

A ideia é oferecer aos clientes 100 novas ideias culinárias por mês, que incentive o público a explorar as “aventuras na imaginação”.

Apesar de não ser uma ideia original, vale o play no vídeo por conta da excelente execução. Ainda mais se você admira a beleza de belos pratos sendo preparados.

Post originalmente publicado no Brainstorm #9
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In Asia, Pond’s sells a line of skin-lightening products called “White Beauty.” A recent ad from Pakistan showed a tube of its face wash with the tagline “Dark Out, White In.” The Unilever brand posted the ad on Facebook and urged users to “Click LIKE for fairer skin!”

In Thailand, billboards advertised a whitening feminine wash (yes, that’s a thing) from pharmaceutical giant Sanofi. The ad showed a scale of 10 skin tones, light to dark, leaving women to compare how their nether regions fared.

Across Asia’s diverse beauty markets, one constant is an idealization of fair skin. And skin-lightening is a big — and growing — business here. From January 2010 to June 2014, 30% of prestige face-care products debuting in Asia promised whitening, according to Mintel. In the first half of 2014, that number was over 38%.

Continue reading at AdAge.com

With great power comes great responsibility. Spider-Man’s uncle said that once. And if it’s good enough for Spider-Man’s uncle, it’s good enough for the folks over at the American Legacy Foundation. In the latest iteration of its “Truth” campaign, the group switches gears from getting kids to stop smoking to getting celebrities to stop smoking — while blaming them for teen smoking and calling them unwitting dupes of Big Tobacco.

In the second ad, American Legacy says the first ad might have “pissed off” the lawyers of the celebrities — tee-hee, they’re so edgy. Then the smoking celebrities are shown again and called unpaid spokespeople again. Then American Legacy claims it’s not “against these people.” Huge fans, as it turns out! Then the ad repeats the notion that every time a smoking photo gets posted, Big Tobacco gets tons of free marketing. Therefore, don’t post smoking selfies, kids.

American Legacy is making no damn sense and they don’t even know it. I don’t have a lot of sympathy for celebrities, but these people aren’t posting or printing photos of themselves smoking. Rather, they’re having a private moment enjoying a perfectly legal (if harmful) activity out of sight of their fans. How would the folks at American Legacy like it if someone came along and snapped pics of them picking their noses or something?

Continue reading at AdAge.com

Incoming Tesco chief executive Dave Lewis has written a letter to staff laying out his plans for supermarket, promising the retailer can regain its position as “customers’ champion”.

The Great North Run takes place this weekend (7 September), with one person set to become the millionth runner to complete the half-marathon – making the event the first of its kind to reach this milestone, ahead of the New York and London marathons.

(TrendHunter.com) When it comes to personal productivity, the level to which consumers are looking to their phones is staggering, and that’s where these apps look to help make the everything from scheduling to…

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

(TrendHunter.com) When it comes to picking just the right canteen, there are a plethora of choices out there and here within this collection we have a number of designs that make hydration something of an art form….