Après leurs deux spots pour les stages linguistiques de EF International Language Centers, voici le troisième spot réalisé par Gustav Johansson en collaboration avec le typographe Albin Holmqvist. Nous voyons tous les codes d’une société et d’une époque se décliner à travers les pays, les mots et les images.
London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars.
Sky’s Stephen van Rooyen has become chief marketing and digital officer, tasked with co-ordinating the company’s digital media activities.
Havas has confirmed it will be moving all of its London agencies into a single site in King’s Cross, after signing a deal for 3 Pancras Square.
Advertising Agency: M:United
Global Executive Creative Directors: Andy Azula, Con Williamson
Creative Director: Mike Lear
Copywriter: Cedric Giese
Art Director: Ron Villacarillo
Director of Creative Technology: David Cliff
TV Producers: Mel Senecal, Emilie Talermo
Strategy Team: Kevin Nelson, Michelle Kiely, Jeremy Davis, Lauren Curtis
Account Team: John Dunleavy, Darla Price, Melissa Trought, Reena Factor, Liam Mulcahy
Video Production: No6
Media Agency: EMT
VFX: Method
Associando humor com um storytelling sobre os personagens do jogo, esses comerciais do game mobile “Clash of Clans” agradaram o público.
Em uma semana, os vídeos “Preparation” e “Magic” já somam 20 milhões de visualizações no YouTube, ao mostrar o início de um novo dia de batalhas para o Mago (que por debaixo do seu capuz tem um enorme topete pompadour) e fazer piada sobre a sua principal habilidade, as bolas de fogo.
Além dos vídeos, a campanha também conta com 5 pôsteres que fazem piada homenageiam outros membros das tropas de Clash of Clans, como o Bárbaro, o Corredor, o Destruidor de Muros e o P.E.K.K.A.
A criação é da Barton F. Graf 9000, que também foi responsável pelo primeiro comercial do jogo, lançado no começo do ano.
Post originalmente publicado no Brainstorm #9
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Category: Up Your Game
Summary: I was perusing Bloomberg Businessweek online last week during my morning coffee when I stumbled upon a story about a letter originally written by a second-year Stanford MBA candidate named Shirzad Bozorgchami. This letter has been passed down to first-year MBA students every year since the late ’80s. Now, if you’re thinking, “well that sounds incredibly boring,” you are not alone, because initially I did too. How could a Reagan-era letter from one class of future “Masters of the Universe” to another possibly be relevant to me in 2014?
The company, Rock’n Robin Productions, will focus on creating documentaries, lifestyle reality series and live special events.
(TrendHunter.com) Kylli Sparre’s background in dance plays an influential role in her photography. She merges graceful, dancer-like figures with surreal backdrops to create a composition that looks like it came…
Microsoft is making a habit out of mocking Siri.
Apple’s personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana also sized up against the iPhone’s voice concierge in a commercial earlier this summer. That spot focused on how Siri was comparatively inept. Now, she is cast as a diva.
That probably rings true for anyone who’s ever wrestled with that functionality on an iOS device. Cortana, though, is at the disadvantage here of having to explain why she’s better, and what hardware she occupies. Everyone recognizes an iPhone and Siri—the whole concept stands on the competition’s shoulders.
At the same time, Apple bashing is a quick and easy way to get millions of YouTube views, as Samsung proved. So, it’s not surprising to see Microsoft try a similar strategy. Plus, it’s paying Apple back, in a small way, for all the knocks in the old “Get A Mac” campaign.
Though it is perhaps telling that this approach frames the battle primarily in terms of miniature faceless robots, instead of humans.
Credits below.
CREDITS
Client: Microsoft
Product: Windows Phones
Spot: HTC “Mirror/Sitting” M8
Agency: M:United
Global ECDs: Andy Azula, Con Williamson
Creative Director: Mike Lear
Copywriter: Cedric Giese
Art Director: Ron Villacarillo
Director of Creative Technology: David Cliff
TV Producer: Mel Senecal, Emilie Talermo
Strategy Team: Kevin Nelson, Michelle Kiely, Jeremy Davis, Lauren Curtis
Account Team: John Dunleavy, Darla Price, Melissa Trought, Reena Factor, Liam Mulcahy
Video Production: No6
Music:
“You Always Make Me Smile” – Kyle Andrews
“I Feel Pretty” – written by Leonard Bernstein and Stephen Sondheim, performed by Stingray Music
Media Agency: EMT
VFX: Method
The event’s signature drink is Red Rot.
The cocktail is named after the process that occurs when vegetable-tanned leather deteriorates, which gives you some indication of what this group is all about. While the advertising world may embrace all things shiny and new, the people meeting in a non-descript Washington, D.C., conference room are brand experts dedicated to the past. They spend their days immersed in history. Many are intimately familiar with long-departed company executives; they can easily call to mind dates and places integral to a marketer’s history; and they have a deep understanding of how brands play in consumers’ lives.
This is the annual meeting of the Business Archives Section of the Society of American Archivists. Those gathered here are responsible for curating, cultivating and preserving the histories of brands as varied as Coca-Cola, Este Lauder, American Girl, Wells Fargo and Leo Burnett.
Longtime Goodby executive Todd Grantham is departing the shop after 18 years to become president-CEO of Omnicom Group sibling DDB California.
In his new role, Mr. Grantham will be responsible for running the San Francisco office, as well as business development. He replaces Mike Harris, who left the agency in June. Up until earlier this year, DDB California consisted of a San Francisco office and a Los Angeles outpost; the latter shuttered after it lost Wells Fargo, the main account there, to BBDO in March.
Nearly all of Mr. Grantham’s career has been with Goodby, Silverstein & Partners. Most recently, he oversaw business development at the agency, Prior to that, he left San Francisco to run Goodby’s 200-person Detroit office after the agency won the Chevrolet business in 2010. There, he was also the account lead on Chevy, but returned to California in June 2013 after Goodby lost the account. Prior to his Detroit stint, Mr. Grantham held a variety of account-management roles, including several on auto brands like Isuzu, Saturn and Hyundai. He also led the Quaker account when Goodby’s “Go humans go” work was in market. Among the other businesses Mr. Grantham has led are tech-company accounts like Yahoo, Adobe, Loudcloud and Zynga.
Toyota is the presenting sponsor of People magazine’s latest foray into digital video, “People Now,” a daily 20-minute web show that begins today on People.com.
“People Now,” which streams live at 8:30 a.m. E.T. Monday through Friday, sounds like the type of celebrity-news show found on a TV network. Host Jeremy Parsons and correspondent Abbi Crutchfield identify the five celebrity stories of the day, check in with the magazine’s editors and feature celebrity guests including Kevin Bacon, Michael Strahan and Kelly Ripa. (Some of those interviews will be taped, a People spokeswoman said.)
And much like TV, where brands are often integrated into programs, Toyota will be part of “People Now,” according to J.R. McCabe, senior VP-video at Time Inc.
L’agence de design moscovite Fork a imaginé toute l’identité visuelle de la chaine Mary Wong Noodle Bars installée en Russie. Des choix très réussies, jouant sur les lumières et les éléments de décoration pour offrir un environnement mémorable, semblant tout droit sorti du film 2046 de Wong Kar-Wai.
BT’s bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off.
It feels like people have switched off more than ever this summer, so here’s your brief digest on what you might have missed.
(TrendHunter.com) Until a person stumbles upon the Memobottle, he or she will probably believe that the cylindrical water bottles stocked on store shelves are the best option for everyday use. That is not the case at…
“Frozen” just won’t let go. The Disney movie phenomenon is just nine months old, yet it’s the highest-grossing animated film of all time with more than $1.2 billion in ticket sales, a best-selling album and a hot-selling DVD — and it’s still going strong. “Frozen” is expected to sell $1 billion in licensed merchandise this year.
“In 2014, ‘Frozen’ is more popular than when it opened in 2013 and momentum has picked up, not slowed down,” said Jim Silver, CEO and editor-in-chief of TTPM, a site where consumers can research and locate playthings. He said toys alone will account for $500 million in sales this year, with “Frozen” apparel and other licensed merchandise adding a similar amount to hit the billion-dollar merchandise mark.
So how is Disney keeping momentum going on an aging property in an industry where many theatrical releases fizzle within weeks? By keeping it current with fresh content.
Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.
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