Hasta La Creative!

A GE parece mesmo ter acertado a mão com a BBDO de Nova York. Depois do incrível Ideas are Scary, marca e agência repetem a fórmula de usar um personagem interessante e uma história envolvente para mostrar com a empresa atua. Desta vez, o protagonista de The Boy Who Beeps é um garoto que, desde o nascimento, consegue se comunicar com qualquer tipo de máquina por meio de bipes.

E se no começo ele parece um pouco bizarro, aos poucos vemos que essa sua habilidade de conversar com as máquinas pode tornar o mundo um lugar melhor.

Com produção da Park Pictures, o resultado não poderia ter sido melhor.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Helping to make the act of staying hydrated more visually entertaining, these eclectic water bottles will definitely capture your attention with their outside-the-box shapes and functions.

Going…

Uma parceria que deu muito certo e que continua rendendo bons frutos é aquela feita entre o diretor sueco Gustav Johansson, o tipógrafo Albin Holmqvist e o centro de línguas e intercâmbio cultural EF. Em 2011, fomos brindados com belas produções que visitaram cidades como Londres, Paris, Barcelona, Pequim, Los Angeles, Sydney e Vancouver para defender o conceito “Live the Language”.

Agora, para marcar a celebração dos 50 anos d0 centro de idiomas, a parceria ganha novo fôlego em EF 50 Years. O filme começa em 1965, quando uma garota embarca na viagem de sua vida. A partir daí, sempre vemos a mesma personagem em diferentes épocas, destinos e aprendendo diferentes idiomas, com a cultura e a estética acompanhando cada período.

Mais uma vez, um belo trabalho que vale a pena ser conferido. 

Post originalmente publicado no Brainstorm #9
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Category: Up Your Game
Summary: I currently work with a lot of smart people and have been blessed with having worked with many intelligent people throughout my career. I’ve learned a lot about marketing, about business, about life, and about myself from bosses and support staff alike (and continue to do so). At McKee Wallwork & Company — like any professional services business — we strive to attract the best and brightest talent, which is not always easy to do in a small market like Albuquerque.

Imagine um gadget com a mais avançada tecnologia, sem cabos ou a necessidade de recarregar a bateria, e com uma interface expansível. Isso sem contar a alta definição das imagens e a navegação intuitiva. Não, não se trata de mais um lançamento da Apple, mas sim do catálogo 2015 da IKEA.

Com criação da BBH de Cingapura, o filme Experience the Power of a Bookbook parodia os tradicionais vídeos da Apple, com direito até à participação de um “chief design guru” para narrar todas as “inovações” trazidas por este avançado gadget.

A ideia parece ter agradado ao público, já que em apenas 2 dias, foram quase 2,5 milhões de views no YouTube.

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Saks Fifth Avenue, the nearly 90-year-old department store that’s in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company’s men’s and women’s catalogues will adopt the look and feel of a fashion magazine with features meant to highlight trends and demystify new styles and cover lines promising “186 Revelations from the Fall Runway” and “Tales from the Dark Side.”

More than a dozen editors, stylists and fashion photographers who also work with some of the top fashion magazines — such as Conde Nast’s W and GQ, and Hearst’s Elle, Harper’s Bazaar and Esquire — have contributed to the catalogues. They include W magazine contributing fashion editor Giovanna Battaglia, Esquire Fashion Director Nick Sullivan and photographer Yelena Yemchuk, according to a Saks spokeswoman.

Saks Fifth Avenue Chief Marketing Officer Mark Briggs led the effort.

Continue reading at AdAge.com

Visa is teaming up with retailers and the National Football League for one of its largest product pushes in recent history. The campaign to get consumers behind Visa’s new online-payment service Visa Checkout – includes a TV spot featuring top NFL players, promotions during Fox’s halftime show, and the launch of “Footballentine’s Day,” a made-up holiday for fans and their loved ones.

“It’s arguably one of the biggest pushes that Visa has made,” said Chris Curtin, chief digital officer at the marketer, who said that Visa Checkout is one of the brand’s top marketing priorities in North America.

Visa Checkout is a web and mobile-payment solution that aims to make online payments as simple as swiping a credit card. The service, which replaced the digital wallet V.me, works with retailers and financial institutions to make online and mobile payments easier for consumers, who sign up to make payments with a few clicks. It launched in mid-July and is accepted by about 30 retailers, including Neiman Marcus, Gap, United Airlines, and Staples, according to Visa’s website.

Continue reading at AdAge.com

Social video experts Unruly review the latest viral from La Redoute

Paloma Faith is launching a competition for artists to interpret her current album.

Tesco’s new chief executive Dave Lewis has admitted the retailer needs to get “back to the core” of what it stands for if it is to turn around the reputation of the business.