« Matin Lunaire » c’est l’histoire d’une jeune femme qui s’éveille dans un univers céleste et suave. Mais soudain, le décor change, le jour devient nuit et la lune éclaire. Entre rêve et réalité, la jeune femme découvre un univers parsemé de néons colorés et de formes kaléidoscopiques sur une composition sonore signée Plaid. Une vidéo réalisée par Clément Oberto, à découvrir dans la suite.
Grey London has unveiled its first work for Volvo Car Group, which aims to shake up “bland car advertising”.
Entre todos os personagens infantis que existem por aí, Cookie Monster – aqui no Brasil chamado de Come Come – é um de meus favoritos em função de sua personalidade singular. E é ele quem brilha em Star S’Mores, paródia de Star Wars criada pelo programa infantil Vila Sésamo, no papel de Flan Solo.
Enquanto os fãs da saga criada por George Lucas – agora nas mãos de J.J. Abrams – aguardam o Episódio VII para dezembro de 2015, vira-e-mexe aparece alguma coisa para tornar a espera menos sofrida, como é o caso dessa hilariante paródia. Aqui, os doces dão o tom e também o nome aos personagens: além de Flan Solo, temos também Luke Piewalker, Darth Baker, Princess Parfait-a e Only One Cannoli.
Logo nas apresentações, conhecemos também Chewie, um cookie – e não um wookiee – o que já dá início às confusões, afinal, Come Come tem esse nome porque, afinal, ele adora devorar biscoitos.
Enfim, vale o play para quem é fã de Star Wars e Vila Sésamo. Em inglês, sem legendas.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Never is personal branding more important than when you’re on the line in a job interview, particularly if it’s a job you really want. Yet most of us go into an interview feeling nervous and powerless. Wrong! Wrong! Wrong! With that mindset, it’s hard to feel genuine and comfortable in your own skin, so you’re likely to bomb. What you need to do is take control.
A big reason the growth in mobile ad spend hasn’t caught up to the growth in mobile audience size is that most mobile ads aren’t very appealing to advertisers, particularly brand advertisers. Google is trying to change that.
The search giant has developed four new hard-to-overlook mobile units that aim to make the smaller screen more brand-friendly.
Three of the four new mobile ad units take over a smartphone’s or tablet’s entire screen, and two do so in a similar fashion to TV commercials.
One of Ogilvy & Mather’s longest-serving employees, Robert “Bobby” Norris, has died at the age of 77.
Starbucks has rolled out a global marketing campaign aimed at reminding consumers how the coffee brand has helped “facilitate human connection” for over 40 years.
John Lewis will trial beacon technology in-store with the winner of its first JLAB tech incubator, Localz.
Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.
“If you were white, I’d hire you immediately.”
That’s how Advertising Hall of Famer Roy Eaton recalls his first job interview at Young & Rubicam, where he began his career in 1955. Mr. Eaton, who played at Carnegie Hall as a child, earned a musicology fellowship at Yale and has performed with the Chicago Symphony Orchestra, had to fight his way into advertising because he is black.
Following the mantra his mother gave him, “You have do do 200% to get recognition for 100%,” Mr. Eaton went on to create a storied career, moving up to music director at Benton & Bowles. Over the decades, he created memorable ad jingles for products such as Yuban coffee, Beefaroni, Texaco, Honeycomb, Sugar Crisp and more. But it wasn’t easy getting past the color barrier, he recalls in this video, particularly when hiring African-Americans to appear even off camera in commercials.
A majority stake in Fullscreen, a top multi-channel network on YouTube, sells for $200 million to $300 million. Minority stakes in Vice value the hipster media empire and ad agency at $2.5 billion. Amazon pays almost $1 billion for Twitch, an ad-supported video-game-streaming service that most media executives hadn’t heard of before August.
What kind of media business is this? And what is it turning into? These are the people who can tell you, because they are making its future.
Many more writers have signed on to Authors United, a group not only challenging Amazon on its Hachette dealings, but also asking federal authorities to investigate it on antitrust matters.
Chinese censors block Instagram, and a directive from the central propaganda department in Beijing orders websites to delete any mention of the pro-democracy uprising in Hong Kong.
Get Will Smith on the phone quick because I, Robot has just taken one step closer to becoming reality, the next gen of SSD cards has arrived and, according to this video, it can turn into a robot, travel the world at incredible speeds and charm the pants of any woman. But maybe those last […]
It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly innocuous bullet point — “Time as a currency to trade?” — stands to upend the digital-advertising industry.
In March 2013, Jon Slade, commercial director of digital advertising and insight at the Financial Times, presented the idea to the paper’s Asia sales staff. Next month, the London-based paper will roll out ad rates based on time rather than impressions, charging some advertisers by the number of hours their ads appear in front of targeted groups of readers. The measurement — cost per hour, or CPH — shatters a decades-old media pricing model that values volume above all else.
“We’re definitely challenging the status quo,” Mr. Slade said. “No one has come up with a new currency in digital advertising in — a while.”
One of the biggest obstacles for TV marketers is measuring fragmented audiences who are increasingly watching TV on a delayed basis and on multiple devices. Measurement has been unable to keep up with the changes in viewer habits, and as live TV viewing continues to decline, this has influenced how marketers spend on TV and how networks can monetize their content.
It can be difficult to decipher what can actually be measured and how advertisers can best count viewers. New measurement capabilities from Nielsen coming this fall, along with a change by TV networks in how they handle ratings announcements, will only add to the confusion.
Here’s a breakdown of what marketers need to know about TV ratings as the fall season kicks off in earnest.
La maison +Node a été construite par UID Architects sur le concept d’une maison pour oiseaux. Suspendue, boisée et minimaliste, ce bâtiment comporte deux étages perpendiculaires qui s’inscrivent parfaitement dans la nature de la forêt. Une maison située à Fukuyama, à découvrir à travers les photos de Hiroshi-Ueda.
Internet service providers have been forced to defend themselves from claims they are facilitating the abuse of trademarks following a high court injunction brought by the owners of Cartier watches.
Heinz is set to kick off its first pan European TV ad for its flagship tomato ketchup, as it seeks to show how the product “brings food to life”.
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