Facebook's Strategy to Take on YouTube Comes Into View


Facebook made a small update to its video product on Monday that points the way to a potentially big business.

Videos uploaded to Facebook using the social network’s own video player will now publicly display how many views they receive. Facebook’s YouTube-like move is an attempt to show online video networks and advertisers how Facebook’s ability to attract audiences compares with YouTube’s as the social network looks to rival Google’s dominant online video service.

“Views themselves don’t really lead to anything overtly commercial at this stage. But in the world of video, views are the currency of the marketplace so having an idea how your videos is performing is important,” said an executive at one network that uploads videos to YouTube.

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Top 100 Fashion Ideas in September – From Urban Professional Attire to Retro Superhero Leggings (TOPLIST)

(TrendHunter.com) This collection spotlights the top September 2014 fashion ideas featured on the website. As students head back to school and consumers transition into the cooler weather, fashion designers are…

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters’ Audience Research Board.

Airbnb appoints TBWA as first global creative agency

TBWA has landed global creative duties for Airbnb following a review.

Tesco in battle to register Clubcard as a trademark

Tesco is embarking on a last-ditch attempt to register the word ‘Clubcard’ as a trademark, a month after its attempt to register the dashes under the word ‘Tesco’ was denied.

Street Art in Paris by Pejac

Après son projet Window Silhouettes Illusions, le street artiste espagnol Pejac a réalisé une série de dessins muraux, sur lesquels se racontent des histoires, faisant ainsi partager aux passants toute l’étendue de son talent et de son imagination. Une série à découvrir dans l’article.

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46 Tastefully Topless Photoshoots – From Topless Denim Editorials to Topless Celebrity Editorials (TOPLIST)

(TrendHunter.com) Nothing gets consumers buying magazines better than featuring a topless photoshoot somewhere inside the issue. These tasteful topless editorials showcase women boldly baring it all for the camera in…

Modular Cafe in Beijing

Le studio de design Penda a pensé l’intérieur d’un café situé dans la ville de Beijing : en utilisant des bars d’acier recyclées peintes en noir et positionnées sous forme de grilles, ils ont créé de belles étagères modulables. Le projet consistait à concevoir un environnement vert et naturel qui représenterait une trêve dans la ville.

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John Lewis, Innocent and Morrisons join royal baby no. 2 celebrations

The Duke and Duchess of Cambridge have announced they are expecting a second child and it hasn’t taken brands long to shoehorn their way into the news.

Foster's, Lucozade and Magnum among few brands getting NPD right, says Nielsen

Foster’s, Mullerlight, Magnum, Lucozade and Oral-B, were among the mere seven brands out of 12,000 that have managed to get their product launches right in the past three years, according to research from Nielsen.

Reebok Classics brand film champions 'Madchester' revival

Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.

Reversed Faces Looking Like Aliens

« Alienation » est une série de portraits en noir et blanc réalisés par la photographe Anelia Loubser, basée à Cape Town. On y voit des visages inversés, créant ainsi des figures d’aliens étonnantes et rigolotes. Ce beau projet a été pensé d’après une citation de l’auteur Wayne Dyer : « If you change the way you look at things, the things you look at change ».

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ESI Media promotes James White to Head of Trading

ESI Media, the owners of the London Evening Standard, the Independent, i and London Live has promoted head of newspapers, James White, to head of trading.

Dixons announces 'good start' to Carphone merger with 4% sales increase

Dixons has announced a 4% hike in like-for-like sales in the UK and Ireland in its first quarter of trading since merging with Carphone Warehouse, with the latter business reporting a 6% fall in like-for-like sales.

Pop Culture Couple Illustrations – Artist Ale Giorgini's Drawings are Minimalist and Geometrical (GALLERY)

(TrendHunter.com) There are a ton of famous pop culture couples including Marge and Homer, Charlie and Snoopy, Batman and Robin, and the list continues. Whether best friends or life partners (or many cases both),…

Stylist publishes £600k fashion special

Stylist, the free weekly magazine, is set to publish its largest ever issue tomorrow ahead of London’s Fashion Week, including more than 100 pages of ads worth more than £600,000.

ITV's CEO calls for Sky, Virgin to pay for content

ITV’s chief executive Adam Crozier is calling on the major pay-TV platforms, BSkyB and Virgin Media, to pay to carry the content from UK public service broadcasters BBC, ITV, Channel 4 and Channel 5.

Cliff-Hanging Houses – Modscape Conceptualizes a Contemporary Home that Dangles Off of a Cliff (GALLERY)

(TrendHunter.com) This cliff-hanging house is an adventurous concept dreamed up by Modscape, an architectural firm based near Melbourne, Australia. It was envisioned for a couple who owns a piece of land on the…

$1000 REWARD

For the Citizens’ Arrest of a Fugitive Big Banker

From Adbusters #116: Blueprint for a New World, Part 5: Politico

$1000 reward to be paid by Adbusters for the public apprehension and arrest of any of these fugitives from justice charged with financial crimes against humanity:

Lloyd Blankfein

The man who willfully steered America’s most influential investment bank, Goldman Sachs, into the Financial Crisis of 2008, Blankfein oversaw the intentional mass-selling of garbage assets to Goldman clients, bankrupting millions of Americans along the way. He is still CEO.

Robert Rubin

The Clinton era architect of deregulation and derivatives, Rubin was the primary force behind the repeal of the Depression era Glass-Steagall Act in 1999, which separated investment and retail banks. Repealing this Act flipped a switch that triggered the 2008 Financial Meltdown.

Lawrence Summers

Removed from his presidential position at Harvard on allegations of racism and sexism, this charmer has been the steadiest player in deregulation since the 1990s. After cashing in on the Crash, Obama named him the 8th Director of the National Economic Council, where he advocated corporate tax-cuts as the solution to America’s financial problems and secured fat bailout cash for the banks and investment funds that employ him.

Notify Adbusters Headquarters and send documentary evidence of the arrest to editor@adbusters.org for payment of the reward in full.

Source

Deutsch Los Angeles Names Colin Drummond Chief Strategy Officer


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Deutsch’s Los Angeles office has named Colin Drummond partner and chief strategy officer.

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