Hasta La Creative!

À primeira vista, o filme acima pode parecer longo demais – e até mesmo um pouco chato. Ainda assim, é inegável a importância do assunto que ele aborda: dez minutos de leitura diária com seu filho pode fazer uma diferença enorme na vida dele. É o que defende a ONG Save the Children.

É claro que no comercial criado pela agência Don’t Panic, de Londres, tudo parece muito mais exagerado, com um garoto pedindo ao pai que leia para ele, mas o adulto está cansado demais e resolve tirar um cochilo. Em seus sonhos, ele enxerga o futuro do filho e, o que vê, não é lá muito animador.

Crianças aprendem muito observando os adultos e, principalmente, compartilhando atividades com eles. Ler com uma criança é um ato de carinho e, no final, pode mudar uma vida.

Post originalmente publicado no Brainstorm #9
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Category: View from the Cheap Seats
Summary: When so many agencies turn to freelancers for everything from creative to strategy to yes, recruiting, it’s no wonder clients see agencies as interchangeable.

Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns.

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It used to be said that you couldn’t eat well in the U.K.. But even that humblest of British foods, the Scotch egg, looks mouthwateringly delicious in Marks & Spencer’s new “Adventures In Imagination” campaign, launched last week by the U.K. retailer. Set to a dance music soundtrack (“Clean Bandit” by Rather Be) the film by RKCR/Y&R shows ingredients such as prawns and pomegranates sizzling, curling and twirling as if in a music video, while managing to make more ordinary ingredients like grated cheese, raw minced beef and peeled potato look gorgeous and seductive.

The campaign is the latest in a U.K. legacy of “food porn” ads, in which advertisers have clamored to make simple ingredients look ever more beautiful. However, as viewers’ foodie tastes become increasingly sophisticated, “food porn” too has evolved. Marks & Spencer’s new ads replace seductive voiceovers with fantastic camerawork and novel filming techniques, letting the ingredients do the talking. Patrick Bousquet-Chavanne, executive director of marketing, said in a statement that the ad showcases “the sensual and surprising aspects of food–like its textures and movement–in a modern, stylish and precision format.”

Continue reading at AdAge.com

Several arrested journalists from the website 21st Century Net told how they had received money in return for having produced flattering articles or buried negative ones.

Morrisons has blamed challenging trading conditions for a fall in turnover and pre-tax profits in the wake of its “biggest ever” marketing campaign.

John Lewis Partnership has announced a 12% jump in half-year pre-tax profits, a figure driven by sales increases at its department store business and Waitrose, although the latter suffered a drop in operating profit.

Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.

Severn Trent Water, the water supplier, is looking for an advertising agency.

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4’s linear channels, digital content and services.