Twitter’s roll-out of a ‘buy now’ button this week risks following in the footsteps of some of Facebook’s less successful e-commerce ventures, says Martin McNulty, chief executive of digital marketing agency Forward3D.
Canon is enabling visitors to London Fashion Weekend to experience the chaos of life as a model via Oculus Rift virtual reality (VR) headsets.
Girl power is on the rebound. We have seen the female empowerment movement spring up in all the right places recently — in ad campaigns, among celebrities, with parents and advocates of young girls, and even within organizations as tech giants like Google and eBay try to be more accountable for increasing diversity in their ranks.
Last week, Ad Age highlighted how advertisers are getting in on the big push for all things girl with “fem-powerment” campaigns such as “Like a Girl” by Always, Dove’s “Real Beauty” and Verizon’s “Inspire Her Mind.” This article about the renaissance of girl power raised an important question: Do these ads really drive positive changes in our culture or is this just another case of “pinkwashing?” I would argue that these ads aren’t pushing us forward; they’re simply catching up to what’s happening in culture, reflecting ideals and attitudes that many women — and men — already hold true.
The women’s issue is one of the longest-running social justice debates in history. More than a century before women were granted the right to vote, First Lady Abigail Adams chided her husband and then President John Adams about the abject lack of validation of women in America — rather ironic in a country founded on the pillars of equality and freedom. President Adams acknowledged the sheer magnitude of women as an emerging force in many letters with his wife, declaring women as a “tribe more numerous and powerful than the rest.”
In Scotland’s ad debate over independence, the ayes have it when it comes to momentum. “Yes” campaigners — voting yes to an independent Scotland after 300 years together — are gaining ground as their more positive message captures the imagination of patriotic Scots, encouraging them to believe that they have the resources to create a better future if they go it alone.
Scotland will vote Sept. 18 on whether to remain part of the United Kingdom, or become an independent nation. Opinion polls indicate that, whichever way it goes, the result will be incredibly close, so campaigning from both sides is growing ever more energetic as polling day looms.
The “No” campaign — voting no to splitting from the U.K. — once had a huge lead in the polls but now is running neck-and-neck with its opponent and losing momentum. The “Better Together” campaign message has slipped into a more negative tone, warning of impending doom for Scots who reject the support of the U.K.
(TrendHunter.com) Summer may be over, but Rupert LaMontagne’s series, ‘50 Girls of Summer,’ is not; the fourth installment has just made its debut on C-Heads.
If you’re heavily mourning…
Le réalisateur canadien Christophe Collette est l’auteur du dernier clip de Monogrenade pour leur titre « Metropolis ». Entièrement fait en noir et blanc, nous voyons un enfant au visage angélique qui observe un monde se situant entre chaos et paix. Une belle texture construit autour d’un hommage à Fritz Lang, disponible dans l’article.
You only need to spend five minutes in East London to realise that the beard is firmly back in fashion, much to the horror of shaving brands.
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Le photographe russe Oleg Grigoryev a réalisé une série intitulée « Morning Views from the Tent » pour rendre compte de tous les matins agréables qu’il a passé à parcourir et escalader les reliefs du Tadjikistan. Une série adoptant la vision subjective, qui nous rappelle Vanscapes, à découvrir.
Big Allo Lake.
Chimtarga.
Lake Alaudin.
Lake Kulikalon.
Muddy Lake.
Tim Lindsay, D&AD’s chief executive, lists his 10 favourite D&AD Annual designs.
Kellogg’s Squares has signed up to sponsor ITV2’s Celebrity Juice in its first ever TV sponsorship deal.
The bosses of Marks & Spencer and B&Q have waded into the Scottish independence debate at the behest of Number 10 and signed a letter that declares a “yes” vote in the referendum would force up costs and increase prices.
Samsung is going for Apple’s jugular with a set of ads poking fun at its rival, mocking the new iPhone 6 models and the company’s livestream woes.
Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4’s ‘Sunday Brunch’.
L’artiste Caroline Slotte, basée à Helsinki, imagine d’incroyables oeuvres d’art à partir d’assiettes céramiques simples ou à motifs. Au centre de l’assiette qu’elle sculpte et ponce, elle ajoute des petites scènes de vie et des paysages avec reliefs. Sa série d’assiettes intitulée « Landscape Multiple » est à découvrir à la galerie Kunstnerforbundet, à Oslo, et en images dans l’article.
(TrendHunter.com) Multi-touch hardware and software company Ideum is developing the Dynamic Desk, a projected capacitive touch table that can be used with both hand gestures and tangible objects. The technology is…
(TrendHunter.com) With talks of Scotland’s independence from the UK flooding the internet, one is inspired to recount these Scottish style finds that have influenced high fashion and streetwear fads.
After…
Michael Che, known for his role as a correspondent on Comedy Central’s “The Daily Show,” is joining “Saturday Night Live” and will co-anchor “Weekend Update.”
(TrendHunter.com) This portable yurt tent is a step up for people who want to sleep outside but with a little more style than a conventional canvas camper or regular RV. Designed by adventurer Uula Jero, the Trakke…
The Friday-night “Shark Tank” series has done so well on ABC that a related show, “Beyond the Tank,” will be added in the coming TV season.
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