Hasta La Creative!

Unicef is looking for an agency to handle a UK brief that aims to drive awareness of its work, leading to increased fundraising.

The Tower of London has been draped in poppies as part of an installation to commemorate the first full day of Britain’s involvement in the First World War.

So this year Kraft has expanded the deal to cover more retailers and include 16 additional universities, including LSU, UCLA and Ohio State. Kraft did not release financial terms of the deals, which were brokered by IMG and Learfield Sports, which represents 99 collegiate properties, according to its website. The IMG pacts include Jell-O-branded content on in-stadium video boards and social-media plugs on official university athletic Twitter and Facebook pages, according to IMG.

Jell-O, which has been slumping, could use plenty of school spirit. Sales of all Jell-O brands fell by 8.1% in the 52 weeks ending July 13 to $670.1 million.

“There is clearly a huge passion around college football,” Ms. Fitch said. Fans are looking to show their pride in all sorts of ways, and “this is just a really unique way you can do it at a tailgate or family party,” she said.

Continue reading at AdAge.com

A flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s increasing influence over TV budgets and content.

Four media organizations have shifted, or are currently considering a change in their media agency relationships: FX Networks has consolidated its business with Publicis Groupe’s Zenith, dropping smaller incumbent MediaStorm; Al Jazeera has begun a review on the one-year anniversary of its American network; ABC Family is in the midst of a pitch; and NBCU recently consolidated its digital-media business with its traditional media shop Maxus, moving the business from smaller incumbent Ignited.

Al Jazeera, NBCU and ABC Family either declined to comment or didn’t respond to requests for comment.

Continue reading at AdAge.com

The New York Times ran its first ever ad for a marijuana-related product yesterday – a full-page advertisement for Leafly, an app that provides information on medical marijuana dispensaries.

Sky Media has made two senior hires, bringing in MediaCom’s Cath Crow as head of response trading and ITV’s Ben Louis as a head of sales.

(TrendHunter.com) Forgoing the traditional material of wood, this concrete cabin nevertheless blends into its environment beautifully. In fact, people might not be able to tell the difference between this modern take…

Avec des clichés surréalistes, le photographe japonais Yutha Yamanaka nous plonge dans son univers où les corps, les éléments et la nature interagissent pour dépasser les frontières du réel. De superbes images dont une sélection est à découvrir dans l’article.

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

Expedia’s long-serving marketing chief Andrew Warner has joined jobs company Monster Worldwide to head up marketing at its European business.