Advertising Agency: AGE McCann, Tallinn, Estonia
Creative Director: Kaarel Grepp
Art Director: Vladimir Loginov
Photographer: Kalle Veesaar
Account Mananger: Kadrin Visse
Published: August 2014
All images you want, even those the client orders.
Advertising Agency: Champe, Buenos Aires, Argentina
Creative Director: Marcos Canton
Art Director: Sebastian Damore
Photographer: Enrique Acosta Garcia
Additional credits: Sebastián Crespo, Julian Rodriguez
Published: July 2014
All images you want, even those the client orders.
Advertising Agency: Champe, Buenos Aires, Argentina
Creative Director: Marcos Canton
Art Director: Sebastian Damore
Photographer: Enrique Acosta Garcia
Additional credits: Sebastián Crespo, Julian Rodriguez
Published: July 2014
All images you want, even those the client orders.
Advertising Agency: Champe, Buenos Aires, Argentina
Creative Director: Marcos Canton
Art Director: Sebastian Damore
Photographer: Enrique Acosta Garcia
Additional credits: Sebastián Crespo, Julian Rodriguez
Published: July 2014
We can officially confirm a series of tips we received this morning: chief creative officer Jeff Benjamin will soon be former CCO at JWT.
Despite the claims of several tipsters, the agency’s press release holds that Benjamin will leave to launch “a new creative venture” (though we get no specifics on that project).
One source says that Benjamin, who joined JWT from CP+B in 2012, was “very out of place” at the agency from the start. Contrary to prevailing stereotypes, he was more “an indie agency guy than a Mad Man”, and his non-traditional way of doing things (which often included working unusually long hours and calling fellow creatives at odd times) did not sit well with upper management.
New Career Opportunities Daily: The best jobs in media.
Serious commercials are hard to do well, but when you’re doing content specifically for TNT’s upcoming Sean Bean spy thriller, Legends, it’s sort of mandatory.
So Hyundai and TNT turned to New Form, the ad shop run by movie idea guys Brian Grazer and Ron Howard, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday’s Legends pilot.
TNT has pulled out all the marketing stops for the launch of Legends, and several of its ideas have been rather clever. (Given its star’s career history, my favorite is the #dontkillseanbean hashtag game on Twitter). Hyundai’s long-form ad, however, is certainly the flashiest.
In the three-part short film, a man chases down the shadowy corporation that’s kidnapped his girl, and while the new Hyundai Genesis sedan plays a major part in the show, viewers won’t feel overly bombarded by brand messaging.
The video is part of a larger partnership around the series for Hyundai, too. Not only will the automaker sponsor the show on air, but it will also have category exclusivity and will sponsor digital versions of the show, too.
More broadly, the digital presentation is a nice perk for cable subscribers, who will be able to get the show’s premiere episode a week before it debutes via TNT’s on-demand service or the WatchTNT app. The episode will also play on TNTDrama.com, though it requires subscriber verification (as does most everything these days).
JWT North America Chief Creative Officer Jeff Benjamin is leaving the agency to start a new creative venture, he said today. His last day has not been determined.
Mr. Benjamin joined JWT, part of WPP, in 2012 from MDC’s Crispin Porter & Bogusky, where he had been partner and chief creative officer.
His departure comes on the heels of JWT’s appointment in June of DDB Chief Creative Officer Matt Eastwood as global chief creative officer, a post that had been vacant since 2009.
Privacidade na rede é um assunto complicado. Em alguns casos, queremos mantê-la, em outros, ficamos felizes que a privacidade de outrem tenha sido invadida, em especial se ele for um criminoso. Isso fica mais fácil de compreender com o caso de John Henry Skillern, um norte-americano de 41 anos que acaba de ser preso por posse e divulgação de material de pedofilia.
John enviou algumas mensagens através do Gmail que continham fotos de abuso de crianças. Esse conteúdo foi detectado pelo Google, que acionou a justiça para cuidar do caso. A polícia encontrou ainda mais materiais de pedofilia na casa do acusado, que foi então preso e vai responder processo por posse e promoção de pornografia infantil.
Essa técnica de análise dos dados sem que seja preciso que alguém fique ‘lendo’ os e-mails é conhecida como ‘hashing’, e funciona como um rastreador: ao ser detectada uma informação considerada danosa, um alarme é acionado pelo sistema, indicando o problema. Muito útil para pegar criminosos como John, mas que faz com que se pense um pouco mais sobre o quanto de ‘privacidade’ realmente temos, e o quanto a transmissão de dados através de serviços dessas empresas pode acabar incriminando alguém.
“Nosso negócio é fazer a informação ser o mais acessível possível, mas existem certas ‘informações’ que não deveriam ser criadas ou encontradas”,
argumenta uma postagem do Google que explica a sua metodologia com casos de pedofilia encontrados no seu ecossistema.
Provavelmente considerando essa informação do blog, dada em 2013, como suficiente, o Google não comentou o ocorrido com John. Ainda que as empresas não tenham o costume de serem 100% transparentes sobre suas práticas de monitoramento, é importante que as pessoas tenham ciência de que as empresas realmente ‘escaneiam’ os conteúdos que são trocados pelas suas ferramentas. A dúvida fica sobre quais dessas informações acionam alarmes internos que podem ser encaminhados para a justiça local, e quantos dos seus produtos atuais são efetivamente monitorados (por exemplo, além do email, será que o Google Drive também é vigiado?).
Em todo caso, é uma prova de que a internet já não é mais aquela terra sem lei de antigamente, e que é bom tomar cuidado com o que você compartilha.
Post originalmente publicado no Brainstorm #9
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Todo mundo tem histórias que merecem ser contadas. Histórias de vida, histórias de amor, de superação ou as histórias divertidas do fim de semana. Cada uma delas é única e todas contam quem você é. E agora você pode assistir o enredo da sua vida interpretado por Lázaro Ramos na websérie #dirijaminhahistória
Para o lançamento do novo Ka, a Ford convida o público a contar, em até 240 caracteres, qual foi a sua maior conquista na vida. Três dessas histórias serão selecionadas e transformadas em vídeo por ninguém menos que Lázaro Ramos.
As inscrições podem ser feitas até o dia 8 de agosto no hotsite www.ford.com.br/novoka, onde também serão exibidos os vídeos. A projeção mapeada é uma técnica que permite a projeção de imagens com design 2D ou 3D em diferentes superfícies, criando ambientes virtuais de altíssima resolução e produzida pelo coletivo BijaRi.
A websérie terá cinco episódios. No primeiro, o ator retrata a vida de um engenheiro da Ford, Bernardo Pedreira, mostrando como a sua vocação de infância o levou a participar do desenvolvimento do Novo Ka.
O segundo conta com a participação especial da atriz Fernanda Paes Leme, que interpreta ela mesma apresentando uma trajetória marcante da sua vida.
Os três episódios seguintes dependem de você – e de todos que gostam de uma boa história.
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[Esse post é trazido a você por Ford. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Happy People Project, Istanbul, Turkey
Creative Director: Yasar Akbas
Creative Group Heads: Atilla Karabay, Selcuk Akyuz
Art Director: Can Dagli
Copywriter: Sibel Ergec
Illustrator: Sedat Girgin
Additional Credits: Orçun Onural, Sinem Tuncer, Basak Tetik
Advertising Agency: Happy People Project, Istanbul, Turkey
Creative Director: Yasar Akbas
Creative Group Heads: Atilla Karabay, Selcuk Akyuz
Art Director: Can Dagli
Copywriter: Sibel Ergec
Illustrator: Sedat Girgin
Additional Credits: Orçun Onural, Sinem Tuncer, Basak Tetik
Advertising Agency: Happy People Project, Istanbul, Turkey
Creative Director: Yasar Akbas
Creative Group Heads: Atilla Karabay, Selcuk Akyuz
Art Director: Can Dagli
Copywriter: Sibel Ergec
Illustrator: Sedat Girgin
Additional Credits: Orçun Onural, Sinem Tuncer, Basak Tetik
Advertising Agency: DDB México
Chief Creative Officers: Walter Aregger, Hernán Ibarra
Copywriter: Walter Aregger
Art Director: Hernán Ibarra
Agency Producer: Marcelo Genel
Production Company: The Maestros
Filmmaker: Rogelio Sikander, Martín Bautista
Photographer: Memo Garza
Executive Producer: Enrique Nava
Producers: Gerardo Salas, Claudia Del Bosque
Audio Design Company: Prado Sur Audio
“Guardians of the Galaxy,” the latest action film from Walt Disney Co.’s Marvel Studios, opened as the top weekend picture in cinemas, smashing forecasts with ticket sales of $94 million for the best August opening ever.
The studio spent $170 million making the movie, according to Box Office Mojo, and many millions on advertising it over the course of many months, adding up to a big bet.
Disney also made the most of corporate holdings such as ABC to promote the movie. Star Chris Pratt, who plays Peter Quill in the film, appeared on ABC’s “Jimmy Kimmel Live” way back in February to show viewers the first trailer. An extended trailer later ran during high-profile TV programming such as the NBA Finals.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Chevy wants you to “Find Summer” — and “Find Fun,” “Find Adventure,” “Find Freedom” and “Find Thrills” along the way — in a spot with a rousing Kid Rock soundtrack. And Kohl’s extends its “Find Your Yes” campaign — which has previously included mini narratives about a little girl learning to ride her bike and a little boy learning to jump off a diving board (both were Creativity Editor’s Picks) — with a spot that might just transport you right back to grade school gym class.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
The restaurant chain’s campaign for its Tear’n Tenderloin Chicken, a menu item being offered for a limited time, includes a set of songs on Spotify.
With Time Warner’s rejection last month of an $80 billion bid by Rupert Murdoch’s 21st Century Fox, the mating ritual had begun, or so it seemed.
Watch your children’s friends profile.
A safer internet for our children.
Advertising Agency: TBWA, Barcelona, Spain
Executive Creative Director: Ramón Sala
Creative Director: Roger Cano
Art Directors: Roger Cano, Ferrán Mestre
Copywriter: Enrique de los Arcos
Producer: Ignasi Céspedes
Photographer: Pep Ávila
Retoucher: Pigliacampo Studio
Watch your children’s friends profile.
A safer internet for our children.
Advertising Agency: TBWA, Barcelona, Spain
Executive Creative Director: Ramón Sala
Creative Director: Roger Cano
Art Directors: Roger Cano, Ferrán Mestre
Copywriter: Enrique de los Arcos
Producer: Ignasi Céspedes
Photographer: Pep Ávila
Retoucher: Pigliacampo Studio
Watch your children’s friends profile.
A safer internet for our children.
Advertising Agency: TBWA, Barcelona, Spain
Executive Creative Director: Ramón Sala
Creative Director: Roger Cano
Art Directors: Roger Cano, Ferrán Mestre
Copywriter: Enrique de los Arcos
Producer: Ignasi Céspedes
Photographer: Pep Ávila
Retoucher: Pigliacampo Studio
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