(TrendHunter.com) Barcelona, Spain-based artisanal bike studio OTO Cycles have created a fascinating series of aluminum electric bikes whose design is inspired by mid-century craft bicycles. These retro bicycles are…
O que existe por trás da assinatura de uma marca? Às vezes pode ser apenas uma jogada de marketing, em outras, uma história fascinante. É neste segundo caso que se encaixa “Untameable Since 1862? (“Indomável desde 1862?), de Bacardí. A destilaria de rum fundada por Don Facundo Bacardí Massó superou muitos problemas, como terremotos, incêndios e revoluções até se consagrar como uma das principais marcas de bebida do mundo, mas indomável mesmo foi Emilio Bacardí, protagonista da graphic novel The Spirit of Bacardí.
Com texto de Warren Ellis e ilustrações de Michael Allred, a novela gráfica conta a história do homem por trás da marca e todo o seu trabalho em prol de uma Cuba livre (ou Cuba Libre), no fim do século 19.
Filho de Don Facundo, Emilio foi preso diversas vezes durante a ocupação espanhola, quando trabalhava junto aos rebeldes pela independência do país. Após um período de exílio na Jamaica, a presença norte-americana na ilha permitiu que Bacardí voltasse e se tornasse prefeito indicado pelo governador e, depois, o primeiro prefeito eleito pelo povo.
No vídeo acima, Ellis e Allred contam com muito bom humor seu envolvimento com o projeto – que teve até gotas de Bacardí Gold adicionadas às tintas usadas pelo ilustrador.
O download da graphic novel pode ser feito gratuitamente aqui.
Post originalmente publicado no Brainstorm #9
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JWT London has boosted its planning department with two new hires, bringing in Anne McCreary and Robert Goodwin.
This week saw Coca-Cola turn about-face with its decision to change the formula of its Vitaminwater brand, following an outcry by US consumers. The news spurred Marketing into revisiting some classic marketing U-turns.
Social video experts Unruly review the latest viral ad by Under Armour.
Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.
M&C Saatchi Worldwide is merging its Delhi agency with the independent creative agency February to launch M&C Saatchi February.
With the Commonwealth Games taking place in Glasgow, David Crawley, director, Talon Scotland, gives a perspective on how media has used the Games and what is in store for Scotland in the remainder of a busy 2014.
(TrendHunter.com) If a person is at all interested in watching shark attack videos, perhaps they can start with this one. Although still creepy, instead of involving a real-life person or animal, it focuses on the…
Steep discount promotions, dcor upgrades and a few new menu options aren’t enough for restaurant chains confronting growing demand for unprocessed, higher-quality food. Consumers’ demand for fresher food and a unique brand experience continues to grow rapidly. New restaurant brands are popping up everywhere waving the fresh-food flag, but as this movement invigorates the masses it could also be destroying restaurant brands that fail to adapt to new demands.
TGI Fridays took a lot of heat a few weeks ago for its latest ploy: endless appetizers for $10. One headline predicted the promotion would “destroy” the restaurant. Although the outcome remains to be seen, the basis of the prediction is that TGI Fridays seems to have lowered the quality of its food and service over the years. The promotion is just another example of the chain’s lack of dedication to a better experience in line with market demand. Instead of pushing a better product, the brand continues to push a lower price.
Some may argue that struggling sales happen because of poor service and an outdated image. I would agree that those issues have played a role in declining financials, but there is a larger issue negatively affecting older restaurant chains: People want fresher, healthier food options, and they’re seeking out restaurants that deliver it through an engaging brand experience.
Possible Worldwide has acquired mobile app shop Double Encore to complement its growing customer relationship marketing and direct marketing capability.
“We’re buying deep technical capabilities,” said Possible CEO Shane Atchison. “We believe having those in-house versus farming those out makes us smarter on creative and strategic user-experience.”
Double Encore develops mobile apps for iOS and Android operating systems. Unaudited revenues for last year were $8 million, with gross assets of $2.6 million, according to a spokeswoman for Possible.
Olá designófilos!
Finalmente retornamos com o terceiro episódio do Não Obstante, contando novamente com a distinta edição de Felipe Ayres e com a vitrine assinada por Marcos Beccari.
Neste programa, Rafael Ancara acompanha Marcos Beccari num bate-papo com o convidado André Martins, filósofo, psicanalista e professor doutor do IFCS-UFRJ, que nos instiga a pensar sobre nossa sensibilidade estética em meio ao ethos contemporâneo. Recorrendo principalmente às reflexões de Spinoza e Nietzsche, a conversa perpassa uma série de discursos atuais para enfatizar o conhecimento do real como uma potência de transformação afetiva. Como afetar-se individual e coletivamente num mundo cujos imperativos morais parecem relativizar-se a cada dia? De que modo a indiferença, o amor, o medo, a felicidade etc. nos afetam efetivamente hoje? Essas e outras questões são colocadas em pauta para tratar do desafio que implica conhecer e reinventar a realidade sensível em que existimos.
Faça download do episódio aqui
>> 0h04min02seg Pauta Principal
>> 1h15min55seg Música de encerramento: “The Snarling Amble (feat. Eek & Mouse)”, do grupo Xploding Plastix.
Links
Site Filosofia do Design [http://filosofiadodesign.com/]
Conferência “Um mundo onde conhecer é criar e afetar-se melhor”, de André Martins
iTunes
Ouça o Não Obstante através do feed do AntiCast no iTunes.
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
Redes Sociais
Twitter: @anticastdesign e @filosofiadesign
Fanpage no Facebook: AntiCast e Filosofia do Design
E-mail: contato@anticast.com.br e contato@filosofiadodesign.com
Post originalmente publicado no Brainstorm #9
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Future, the consolidating international media group, has unveiled its new executive management team under chief executive Zillah Byng-Maddick.
Apple and Samsung have agreed to withdraw all legal cases against each other outside of the United States.
DFS, the sofa retailer, has appointed Karmarama to create and implement a direct marketing and data management strategy.
The Advertising Standards Authority has rapped the Inverness City Advertiser (ICA) for implying illegal drug use in an email mailer for its website Whatsonhighlands.com.
Actress Mischa Barton is heading up a nationwide campaign to find Britain’s “most stylish vaper” for e-cigarette brand Vapestick.
Le graphiste italien Matteo Muci est aussi passionné d’architecture. Avec cette vidéo, il nous propose de voyager en deux minutes entre différentes créations architecturales de grands maîtres, à l’image de la Ville Savoye de Le Corbusier ou la Fallingwater de Frank Lloyd Wright. Un rendu simple et dynamique à découvrir en vidéo dans la suite.
Nestle-owned Cereal Partner UK’s ad for Honey Nut Shredded Wheat has been banned by the Advertising Standards Authority for its use of a “no added sugar” claim meant for its Shredded Wheat Original counterpart.
See the poster above? Where the handsome young black man snuggling up to the much older, but clearly still attractive, woman in a manner that suggests they are more than just friends? Yes it’s been banned, but no, not because it’s showing an interracial couple. And not because it’s showing a couple with a huge age difference. It’s been banned because it’s suggesting interracial couples & older women are taboo.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
