Hasta La Creative!

Iris has hired Leila Bartlam, the head of film at Havas Worldwide, in the new role of head of TV, film and content.

Allianz Group, Europe’s largest insurer, is set to move its global advertising account to Ogilvy Group following a pitch process.

To build Coca-Cola’s consumer engagement in China, Joanna Lu looks for inspiration in neighboring South Korea, a market that wields enormous influence over Chinese pop culture.

Ms. Lu, one of Ad Age’s Women to Watch China 2014, spent two years in South Korea before returning to China as senior marketing director for sparkling beverages in January 2013. During her Seoul stint, she gained valuable knowledge and experience with trends shaping Korea, a hotbed of innovation in marketing, entertainment, gaming and technology. Now, back in China, she’s adding local tweaks to global ideas, and just signed a young Korean heartthrob entertainer to be the face of Coke in China.

K-pop, as Korean pop music is known, “is a very interesting model of marketing that can apply for a lot of our brands,” said Ms. Lu. “It was valuable to learn from K-pop marketing about how to engage with fans and see how can we lead the China market to this change.”

Continue reading at AdAge.com

Channel 4 has hired Adrian English, the head of media investment at Carat, in the newly-created role of group investment lead.

Tatsuo Suzuki est un photographe japonais qui nous propose avec ses clichés de découvrir un nouveau visage de la ville de Tokyo. Des images en noir & blanc incroyables, captant l’instant avec beaucoup de talent et montrant un aspect sombre et presque chaotique de la ville rarement mis en avant.

Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.

Omega Pharma, the over-the-counter healthcare company, has put its UK advertising up for pitch.

Retailer Spar is launching its first major mobile marketing activity, involving a mobile coupon giveaway, as it attempts to engage with a younger target market of 18- to 44-year-olds.

‘1914 Day by Day’ is one of many tributes recently broadcast on BBC Radio 4 to mark the beginning of The Great War.

Category: Hire & Higher
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