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Coco Fresh
Rehydrate with nature’s sports drink.
With 5x more potassium than the leading sports drink.
Advertising Agency:FCB Manila, Philippines
Creative Director:Bong Pedro
Art Director:Diane Señas
Copywriter:KC Bathan
Photographer:Raul Montifar
Final Art:Al Petate
Production Designer:Jamby Mañalac
Online
Döhler
The hand-made World is a project which involved more than 500 embroiderers from across Brazil. These Brazilian hands embroidered and gave life to a more joyful and human world. The result of two years of work is special embroidery that makes a beautiful video. The project started to take shape in the hands of artist Speto, who developed the illustrations to give the film its start. Numbers: 10 million stitches,1267 pieces of embroidery, 144 colors, 587 embroiderers, 700 days of production, 20 states, 167 cities.
Advertising Agency:D/Araújo Comunicação, Florianópolis, Brazil
Creative Director:Luiz Dias
Art Director:Luiz Dias
Copywriters:Daniel Martins, Marlon De Barros
Illustrator:Speto
Production Company:Animaking
Director:Paolo Conti
Director Of Photography:Philippe Arruda
Audio House:Rítmika Audio Arts
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Energy Health Club
Advertising Agency:Nikotin, Pune, India
Creative Director:Nitin Adake
Illustrator:Nitin Adake
Copywriter:Nitin Adake
Art Directors:Nitin Adake, Nikhil kukalwar
Additional Credits:Vijay Powar
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Honda
Stop make-up, start safe drive.
Advertising Agency:Geometry Global, Kiev, Ukraine
Executive Creative Director:Andrew Ushakov
Associate Creative Director:Nadia Trikoz
Senior Art Director:Sergey Yaroslavtsev
Designer:Valentyn Bielienkov
Illustrator:Valentyn Bielienkov
Account Manager:Anna Mantrova
Online
LG
Advertising Agency:Gorilla Films, Seoul, Korea
Copywriter:Nam il Cho
Director:Nam il Cho
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Save the Arts
Advertising School:The School Of Visual Arts, USA
Creatives:Fernando Chuqui, Babo Schokker
Online
People
Advertising Agency:Happy, Bangalore, India
Chief Creative Officer:Praveen Das
Creative Director:Naren Kaushik
Art Director:Vijay Kanagamathinathan
Copywriter:Megha Ramesh
Chief Executive Officer:Kartik Lyer
Chief Operating Officer:Siddhartha Roy
Strategy:Ravi Bhat
Account Director:Venkat Raman
Account Manager:Leena Pirgal
Production Company:RocketscienceLab
Directors:Vidya Sharma, Rajesh Thomas
Photographer:Prasad Naik
Studio Head:Ramakrishna
Retouching:Mishan Mathew
StopMotion Photographer:Sarvesh Dami
Music:Nitin Dubey
Media
Reebok
Whoever gets the biggest tattoo of the Reebok logo at Sweden’s Tough Viking obstacle race event will walk away with a package worth 40,0000 Swedish krona.
Advertising Agency:The Viral Company, Stockholm, Sweden
From Adbusters #115: Blueprint for a New World, Part 4: Techno
Untitled 2011 by Yukultji Napangati
When I look at Untitled 2011 by the aboriginal artist Yukultji Napangati, I am gripped immediately in the tractor beam of the painting…
which seems to be gazing at me as much or more than I am looking at it. As I approach it, it seems to surge toward me locking onto my optic nerve and holding me in its force field.
I don’t experience the painting as a series of lines that I resolve into a whole. It leaps at me as a unit. The painting is a slice of the Dreamtime, the Aboriginal hyperobject, and a map of a desert sand hill where a small group of women gathered food and performed rituals. Even though Untitled 2011 is a piece about a larger space, both cosmic and earthly, the painting is a quantum all to itself, not an incomplete part. In no sense do I assemble the painting. I find it impossible to leave the painting. Hairs standing up on my body, tears streaming down my face, slowly I tear myself away, only to return an hour later to be drenched in its resonance.
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Splashdown Waterpark
To recreate the uncontainable wetness that happens in the waterpark, ads for Splashdown Park were placed between fake, water damaged ads to make it look like Splashdown soaked other advertisers.
Advertising Agency:Rethink Canada
Creative Directors:Ian Grais, Chris Staples, Nicolas Quintal
Art Director:Leia Rogers
Copywriter:Bob Simpson
Account Services:Rachael Sawer, Marjo Durand
Print Producer:Scott Russell
Photographer:Hans Sipma
Studio Artist:Jonathon Cesar
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Sulinka
Prevent stomach fires.
Drinking Sulinka mineral water regularly will cure your digestive problems.
Advertising Agency:Jandl, Bratislava, Slovakia
Chief Creative Director:Bernd Fliesser
Creative Director:Alex Strimbeanu
Copywriters:Andrei Gurau, Samo Marec
Art Director:Razvan Mitoiu
Photographer:Markus Thums
Account Manager:Marek Wilhalm
Longtime magazine publishing executive Sally Preston has been named North America president of Orion Capital, effective Sept. 3.
She succeeds Tony Harridine, who has moved back to Australia, the company said.
Ms. Preston was most recently VP-publisher at Time Inc.’s Real Simple magazine, and previously held group publisher and publisher posts at Martha Stewart Living Omnimedia, Rodale, Hearst and Meredith.
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad.
On Friday morning, a tweet from the company’s U.K. mobile account sent out a link to a 15-second spot. A female computerized, British voice identifies herself as the Samsung Galaxy S5, the manufacturer’s flagship smartphone, and is subsequently pelted with water and ice cubes. “Gosh, that’s freezing,” she intones.
Conveniently, one of the features Samsung has touted for its new Galaxy smartphone is its waterproof shell. As the challenge dictates, the phone calls out others to follow suit: Apple’s iPhone 5S, HTC’s One M8, and Nokia’s Lumia 930.
It’s a sleepy Friday afternoon in late August. Are you stuck at work? Feeling a little low-energy? Then we know just what you need.
From the ICYMI department, our Video of the Week is this Bloomberg montage of former Microsoft CEO Steve Ballmer’s recent expressions of, well, enthusiasm about the Clippers, the NBA team he just acquired.
Think of Ballmer as not just a newly minted sports mogul, but as your personal life coach.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a man is about to pass along a treasured silver dollar to his grandson, until he finds a better use for it. (Spoiler: the Taco Bell Dollar Cravings Menu is involved. Maureen Morrison has the backstory.) And A.1., the venerable condiment, wants to remind TV viewers that it’s been hooking up with lots of food besides steak. (Back in May, E.J. Schultz reported on the brand’s transformation and the deletion of “steak sauce” from the label. The spot you see here is a fresh broadcast cut of a video that A.1. first released online.) In the Facebook parlance the spot visually references, “It’s complicated.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
> ASSINE o canal do B9 no YouTube
http://www.youtube.com/canalB9
> OUÇA o Braincast 121 – Medidores de Vida
http://b9.cm/1BexhKq
> EDIÇÃO por DELYRA Filmes
facebook.com/delyrafilmes
Post originalmente publicado no Brainstorm #9
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Novembro está logo ali e, junto, o tradicional Movember – ou seja, muitos bigodes e barbas enchendo os rostos masculinos durante o mês de conscientização do câncer de próstata e outras doenças. Mas, enquanto novembro não chega, a marca de barbeadores Wilkinson Sword tem defendido faces tão lisas quanto bumbum de bebê, usando a reaçãos dos próprios bebês como um argumento. Muito confuso?
Com criação da agência Labamba, de Hamburgo, e produção da Cobblestone, a campanha alemã foca na difícil relação entre barbas e bêbes, praticamentente desde o início dos tempos. Da época das cavernas até os moderninhos, passando por vikings e hippies, nenhum barbudo escapou da rejeição.
O legal deste comercial é que ele sai um pouco do tradicional lugar-comum do homem sedutor, que faz a barba para seduzir mulheres, apesar de ficar claro que nenhum homem faz a barba porque quer, mas porque é o único jeito de ser “aceito“.
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Spoiler alert: antes de dar o play no vídeo acima, certifique-se de que há uma caixa de lenços ao seu alcance. Afinal, é mais um comercial da seguradora tailandesa Thai, ou seja, garantia de muitas lágrimas. Aqui, a história gira em torno de um garoto que sempre traz um violão no ombro, mas tem um gosto musical (e talento) considerado duvidoso por seus colegas de escola. Isso até eles descobrirem a motivação por trás disso tudo, lembrando-nos do poder da música.
São quase quatro minutos de vídeo com uma forte carga emocional – uma fórmula que parece ter dado muito certo para a Thai – e no final uma mensagem revelando que o filme é baseado em uma história real.
Particularmente, o que gosto nas campanhas da Thai é que, de certa forma, elas nos inspiram a fazer coisas legais e a acreditar que a humanidade não está tão perdida quanto parece.
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Há 25 anos, chegava aos cinemas Do The Right Thing – ou Faça a Coisa Certa -, clássico de Spike Lee que até hoje é considerado um dos melhores filmes do diretor. Usando uma pizzaria comandada por uma família italiana no Brooklyn, ele colocou em pauta o problema da tensão racial nos Estados Unidos. Para marcar o “jubileu de prata” do longa-metragem, a Beats – hoje pertencente a Apple – produziu um documentário de pouco mais de 20 minutos com a participação de Lee e outros integrantes do elenco.
Do The Right Thing 25 Year Anniversary: A Beats Music Experience acompanha as andanças de Spike Lee pela Stuyvesant Avenue, no Brooklyn, enquanto ele visita algumas das locações do filme e relembra histórias vividas durante as gravações. Na parte final, rola uma Block Party (promovida pela Beats, é claro) com a participação de Dave Chappelle, Wesley Snipes, Yasiin Bey, Erykah Badu e Public Enemy.
Fight the power!
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
