Media, Direct Marketing, PR, Print
Human Rights Watch
Advertising School:Miami Ad School, San Francisco, USA
Art Director:Belén M. Marquez
Copywriter:Chamsseddine Abdelhafidh
Photographers:Luca Zordan, Kim Ho-Young, Reuters, Associated Press
In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.
However, the faster you’re going, the more important it is to make sure you’re pointed in the right direction.
How do you determine the right direction?
Print
TheLibrary
Art Director:Lucian Sora
Copywriter:Vladimir Petrescu
GameStop Corp., the video-game chain that said this week its CEO had surgery for brain cancer, surged the most in a year after reporting profit that beat estimates as consumers bought new players and software.
Net income more than doubled to $24.6 million, or 22 cents a share, from a year arlier, GameStopsaid in a statement yesterday. Analysts on average predicted 18 cents, according to data compiled by Bloomberg.
Consumers are upgrading to the new generation of game players, Sony’s PlayStation 4 and Microsoft’s Xbox One, and buying new titles with snappier graphics. Sony said last week that worldwide sales of the PS4 have exceeded 10 million units, a record for its PlayStation devices.
Kevin Durant inspires us to get out there and be the next baddest and ignore all the haters and prove them wrong in this Nike Ad for Footlocker.
Promo, Direct Marketing, PR
Libri Mundi
Ecuadorian people read, a lot SMS, Tweets, Facebook statuses, emails The possesion of mobile phones in the country is 100% Ecuador is fourth in the smartphone market in Latin America But when it comes to books, the readership is half a book per year We had to do something to make a book become a good Christmas gift. Libri Mundi presents Book A GiftCard that looks like a technologic device Without Wifi Without text messages Without touchscreen Without Bluetooth It incluyes a personalizad booklet that incites you to disconnect from the World and connect with all the magic that comes with a book. We launched it on air and within a short time it became a speaker with a message: put your phone away and pick up a book. The campaign became news We turned USD 4.700 of investment in $113.000 in PR Libri Mundi’s fanpage had an increase of %500 fans in four weeks We raised 300% in Giftcard sales compared to last Christmas And the best is that many people who would have received a phone for Christmas, ended up getting a book.
Advertising Agency:La Facultad, Quito, Ecuador
Creative Director:Miguel Salazar, Xavo Barona, Christian Villalba, Andrés Freile, Diego Aguilar
Art Director:Santiago Zumárraga, Carmen López, Sebastián Becerra, Luis Riera, Paulino Pachacama, Marco Tapia
Copywriter:Christian Villalba
Photographer:Garé
Additional Credits:Ivonne Burbano
Electrolux isn’t a work of art. But it can be used to create one.
McDonald’s Corp. said long-time restaurant executive Mike Andres will take over as president of the chain’s U.S. operations as Jeff Stratton retires amid increased domestic competition.
Mr. Stratton, 58, will retire on Oct. 15 after 41 years with the brand, the Oak Brook, Illinois-based company said today in a statement. Mr. Andres, 56, has worked in multiple roles at McDonald’s, including leading its central U.S. unit and the company’s former Boston Market subsidiary. He has been chief executive officer of Logan’s Roadhouse Inc. since early last year.
This is the second senior executive announcement from McDonald’s this week, after it named Julia Vander Ploeg as its first VP of digital in the U.S. as part of its continuing efforts to strengthen its digital presence.
Outdoor, Print
El Universo Newspaper
Place your business on the map.
Advertising Agency:Koenig & Partners, Guayaquil, Ecuador
Creative Director:Cesar Sepulveda, Fabián Martínez
Art Director:Freddy Agostini, Santiago Landaburu, Fabián Martínez
Copywriter:Juan Carlos Encalada, Ruben Saenz, Cesar Sepulveda
Illustrator:Freddy Agostini, Santiago Landaburu
Campbell’s Chunky Soup continues it’s “moms of NFL athletes trying to serve soup to their grown up kids.” In this case they’ve taken it to a Gaurdians Of The Galaxy/Comic Book thing.
Print
Koroplast
Advertising Agency:Happy People Project, Istanbul, Turkey
Creative Director:Yasar Akbas
Creative Group Heads:Atilla Karabay, Selcuk Akyuz
Art Director:Kerem Sesen
Copywriter:Hakan ??lak
Retouch:Kerem Sesen
Photographer:Stock
Additional Credits:Orçun Onural, Burcu Erenkus, Cigdem Ayin, Irmak Altuna
The 90’s are back. Or at least Rob Schneider’s “copy guy” character from Saturday Night Live.
Print
Mitsubishi
During the PHEV Launch in Israel, we published the following ad, which breaks the news of the automotive world’s technological future.
Advertising Agency:Publicis, Tel Aviv, Israel
Chief Creative Director:Amir Hasfari
Creative Director:Dror Nachuni
Art Director:Dror Nachuni
Chief Strategic Officer:Itay Boneh
Strategic Planner:Keren Machness
Copywriter:Aryeh Hasfari
Illustrator:Maayan Shinar
Online
AIAIAI
Statistics show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. So we decided to make a one, that was so fun you couldn’t resist playing around with it. Music courtesy of Peanut Butter Wolf & Stones Throw. Scratching made by you! Not live anymore, but try it here: press.aiaiai.dk/turntable
Advertising Agency:Aiaiai, Copenhagen, Denmark
Creative Director:Peter Mix Willer
Art Director:Peter Mix Willer, Andy Borglind
Code:Andy Borglind
Webdesign:Andy Borglind
Additional Credits:Peanut Butter Wolf
Print
Warby Parker
Advertising Agency:Dreammachine Entertainment, India
Creative Director:Neel Majumder
Photographer:Steve Copperfield
Outdoor, Film, Promo
Lej Et Lig
This summer, car rental company Lej Et Lig partnered up with Copenhell metal festival and asked TN Reklame to promote the sponsorship. The brief: Kick some metal ass. Therefore, we invented the Growl-O-Meter. A machine that reveals how loud you growl – and how heavy metal you really are. If you managed to growl loud and deep enough, you could get a discount on your car rental or win awesome prizes.
Advertising Agency:TN Reklame, Copenhagen, Denmark
Creative Director:Thomas Norgaard
Art Director:Lisbet Krøll
Copywriter:Thomas Norgaard
Photographer:Pierre Stachurska
Creative Technologist:Morten Wibrand
Print
Audi
Advertising Agency:Lowe GGK, Bratislava, Slovakia
Creative Directors:Jozef ?erve?, Ondrej Korinek
Copywriters:Jozef ?erve?, Ondrej Korinek
Art Director:Jozef ?erve?
Photographer:Red Touch Studio
Online
Beat Bowel Cancer Aotearoa
Advertising Agency:WhybinTBWA, Auckland, New Zealand
Chief Creative Officers:? Dave King, Toby Talbot
Creative Directors:? Jonathan McMahon, Lisa Fedyszyn
Creatives:? Cece Chu, Ryan Price, Smeta Chhotu-Patel, Guillaume Calmelet
Producers:? Sonali de Silva, Vanessa Wu, Nick Barnes, Samantha Jukes
Group Account Director:? Nick Bulmer
Account Director:? Amanda Green
Head of Content TVP:? Liz Rosby
Sound Design:? Vedat Kyici
Account team:Lucy Ochoa-Petit
Print
Brizo
Streamlined by Brizo.
Refined by Brizo.
Twisted by Brizo.
Advertising Agency:Young & Laramore, USA
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