Hasta La Creative!

So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit — and Toaster Strudel — at him and he deftly sliced each one in half in mid-air.

The brand has also partnered with Halfbrick, makers of the popular Fruit Ninja app.Beginning August 7, Fruit Ninja players noticed Toaster Strudel through sponsored in-app challenges and videos with flying fruit that will play after each completed mission. Players will also be rewarded with Toaster Strudel coupons and other Fruit Ninja incentives.

Which is cool and all if you like to play Fruit Ninja but we much prefer the real thing.

Outdoor, Print, Online
Kino Praha

Advertising Agency:Lowe, Warsaw, Poland
Creative Director:Kinga Grzelewska, Marcin Nowak
Art Director:Bart Bialy
Copywriter:Lukasz Gromkowski
Illustrator:Bart Bialy
Dtp:Marcin Olbrych
Print Producer:Anna Jagielska
Account Manager:?ukasz Król

Last night The Huffington Post sent out a press release with the highfalutin title “The Huffington Post Is Not Leaving Ferguson.” It contained the text of a HuffingtonPost.com article by Ryan Grim, HuffPo’s Washington bureau chief, that begins:

“What happens in Ferguson and the St. Louis metro area the day after everybody leaves? It’s a question on the minds of nearly every resident, who know the camera crews will eventually fold up their sticks and pack up their vans …. We plan to be there as it all unfolds. For The Huffington Post, this’ll involve a first-of-its-kind collaboration with readers, the local community and the Beacon Reader to create what we’re calling the Ferguson Fellowship.”

Sounds good, right? Then there’s the next sentence:

Continue reading at AdAge.com

Outdoor, Print
Cedro Textil

Advertising Agency:Reciclo Comunicação, Belo Horizonte, Brasil
Creative Director:Marcone Procópio
Art Director:Matheus Gomes
Copywriter:Alex Silva
Illustrator:Alopra Estúdio
Photographer:Alopra Estúdio

There’s a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as one commenter pointed out, the horse is taking a leak and that’s what happens when horses take a leak.

Either way, it’s an oversight that, yea, should not have happened. But we are so glad it did because we get to use the word “erection” in another story. Yes, we are easily amused.

McDonalds’s, Taco Bell and even GE are just a few of the brands rushing to Snapchat in an attempt to stake their claim on 10 seconds of millennial mindshare. And Snapchat is now reportedly working on a service called Snapchat Discovery that will make it easier to get ads in front of Snapchat users.

But if you are a brand marketer thinking, “I’d better get on this Snapchat train before it leaves the station,” please slow down a second and make sure you know what you’re getting into. With news of Snapchat’s $10 billion valuation, it’s easy to come down with a case of “Shiny Object Syndrome.” But it’s important to have a clear picture of where you’re putting your brand — after all, there’s a reason brands pay a premium to be adjacent to quality content. You are the company you keep.

When Snapchat came onto the scene, it was perceived as little more than a tool for sexting. The reality is that it’s a much more robust platform that’s used for all kinds of visual communication. The content problem, however, is the other advertisers you will be associating your brand with.

Continue reading at AdAge.com

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Juicy Fruit

Advertising Agency:DDB, New Yor, USA
Chief Creative Officer:John Maxham
Executive Creative Director:Mark Gross
Associate Creative Director:Alex Zamiar, Jonathan Richman
Art Director:Alex Zamiar
Copywriter:Jonathan Richman
Illustrator:Estillo
Producers:Karen Blatchford, Erica Bletsch