Mature Child Star Editorials – Harry Potter's Daniel Radcliffe Fronts Essential Homme's Coverstory (GALLERY)

(TrendHunter.com) Entitled “Hero of The Heart”, this coverstory for Essential Homme features Harry Potter actor Daniel Radcliffe. Following up his iconic performance in the magical film franchise, Daniel…

Em versão LEGO, animação celebra os 30 anos de Os Caça-Fantasmas

Para marcar os 30 anos do lançamento de Os Caça-Fantasmas, o animador Marc-André Caron – ou simplesmente MonsieurCaron – criou uma versão em LEGO do filme originalmente estrelado por Bill Murray, Dan Aykroyd, Harold Ramis, Rick Moranis e Sigourney Weaver.

O stop-motion conta com 12 a 15 imagens por segundo, mas o grande destaque são as “aparições” especiais dos fantasmas, em especial um substituto à altura para o faminto Geleia.

Abaixo, os bastidores da produção.

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Classical Art-Inspired Fashion – Noa Raviv Creates Pieces from Printed Polymers (GALLERY)

(TrendHunter.com) This fashion collection from Noa Raviv takes its inspiration from classical art, and it certainly shows. The pieces are intricate and extravagant, with certain items turning the model into a…

From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention


Almost every Thursday, Carlos Watson, the former MSNBC anchor who last year co-founded the news site Ozy.com with money from Silicon Valley elite, boards a transcontinental flight in San Francisco bound for New York, where he’ll rise early on Friday to appear on CNN’s morning show “New Day.” He usually spends the rest of the day dashing around New York — carry-on bag in tow — going to meetings, lunches and coffee dates with a coterie of advertising and agency execs, journalists and others. That night, it’s back to the Bay Area, where, in Mountain View, Ozy is headquartered.

It is about as exhausting as it sounds, Mr. Watson said. But his efforts appear to be making some headway for Ozy, which marks its first anniversary next month.

The site has entered into a content partnership with CNN that promises to raise its profile; it has hired people from prominent media companies, including, recently, Politico Chief Technology Officer Ryan Mannion; and, on Sept. 12, the site plans to introduce advertising for the first time. Deutsche Bank, Emirates airline, Hyatt’s Andaz boutique hotel brand, Lufthansa, John Varvatos and Visa are among the advertisers that will begin running on the site, according to an Ozy spokeswoman.

Continue reading at AdAge.com

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

Childhood commercialisation activist calls for a 'family friendly' sticker for retailers

A ‘family friendly’ accreditation scheme should be developed for retailers that refuse to sell sexualised clothing for children and ‘lads’ mags’ with racy covers, according to the chief executive of the Mothers’ Union.

Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a kitchen ceiling by the handle of a toaster, rides a seahorse rodeo-style and snowboards on the ice surrounding seafood at a fishmonger in a “mini mini-series” by soft drink brand Mountain Dew.

10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO

You’ve seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time. 

Your friends have done it, your family has done it, celebrities have done it, maybe you’ve even done it. And of course, brands have been doing it. It’s easy to be cynical about the latter. After all, anything that becomes this popular in our culture is destined for rampant trolling. And it is odd when brands try to make it about them.

I gotta hand it to the brands on this list, though. They didn’t just toss the bucket over to the C-suite, as hundreds have done. They tried to stay in character. They tried to suspend our disbelief (that corporations are evil, faceless entities with no soul). 

That said, I’d hate to be at the meetings at Progressive where they’re deciding if they should douse Flo.

Below, check out 10 brands who at least got a little creative with it.

The Pillsbury Dough Boy gets sticky when wet.

 
The Old Spice Guy is kind of impervious to these sorts of things.

 
Ronald McDonald, well … nice try?

 
KFC’s Colonel “knows a thing or two about buckets.”

 
Macy’s did not pour ice on Santa.

 
It’s a good thing the Energizer Bunny is wearing flip-flops.

 
Honey Maid’s Teddy Grahams get soggy.

 
Chili’s gets chilly.

 
Samsung’s waterproof Galaxy S5 challenges the iPhone. 

 
JW Marriott Hotels gets super weird on the challenge. 

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How Brands Can Tap China's Unique Social Media Culture


In China, the internet plays a uniquely powerful role in popular culture. Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.

That’s partly because people in China have a relative dearth of exciting mainstream entertainment choices and trusted information sources, and because the one-child policy has left young people looking for opportunities to socialize.

So how are foreign brands tapping into China’s vibrant internet and social media culture? Take Mizone, a popular drink brand from Danone.

Continue reading at AdAge.com

Everything You Don't Know About Tim Hortons if You Live South of the Border


Burger King announced Monday that it was in talks to buy Canadian coffee chain Tim Hortons.

The move is certainly a curious one, leaving some to wonder why the talks are happening in the first place. The combined company, according to the companies’ statement, would be headquartered in Canada, suggesting that part of the benefit would be the lower tax rate north of the border. Some observers suspect that the chains might offer some cobranded items, given both have breakfast offerings, although Burger King currently has a coffee deal with Seattle’s Best. Other analysts were skeptical that the joint company could cross-market its brands successfully, given failed cobranding efforts of the past. But plenty of Americans, at least, might mostly have wondered just what Tim Hortons is.

The first thing to know is that it’s one of the largest chains in Canada, with 3,400-plus stores. According to Euromonitor International, Tim Hortons accounts for more than 25% of all foodservice transactions in Canada. Here are a few more facts about the chain:

Continue reading at AdAge.com

Stunning Wooden Staircase

Pour un appartement situé à Mumbai en Inde, les équipes de Arquitectura en Movimento Workshop ont réalisé un escalier en bois d’une incroyable beauté, occupant l’espace avec elegance et style, se mariant parfaitement au sol en marbre et à l’ambiance du lieu. A découvrir dans la suite.

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Newsworks hires Jed Glanvill to oversee audience review

Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in ‘Game Of Thrones’, has been revealed as the face of Karen Millen’s autumn/winter 2014 campaign.

Compact Bluetooth Projectors – The Bluetooth MiniBeam Projector Fits On the Palm Of Your Hand (GALLERY)

(TrendHunter.com) LG’s Bluetooth MiniBeam projector is a small, portable projector capable of projecting onto large displays. It can project images measuring anywhere from 25 to 100 inches.

The projector…

Lightning-Inspired Ear Cuffs – Etsy's LUNATICART Shop's Stella Vermeil Design is Daringly Chic (GALLERY)

(TrendHunter.com) This ‘Stella Vermeil’ ear cuff from Etsy’s LUNATICART shop is available in both silver and gold designs. The handmade item is crafted out of recycled silver or gold and is…

Computer-Simulated Chair Designs – Geckeler Michels Uses Computer Technology to Develop 'Fragment' (GALLERY)

(TrendHunter.com) Geckeler Michels has designed a chair that has a monobloc structure, and was made using computer simulations. “With the help of experienced mould makers, the concept is formed with two primary…

Surrealist Sportswear Apparel – Shop Jeen's Cloudy Jacket is a Fun Twist on Classic Varsity Styles (GALLERY)

(TrendHunter.com) Shop Jeen’s Cloudy jacket is a fresh and youthful twist on the classic varsity look. The sporty statement piece is showcased in a bright blue hue and features a white cloud graphic that is…

48 Funky Lollipop Flavors – From Planetary Candy Pops to Candied Wine Lollipops (TOPLIST)

(TrendHunter.com) Turning traditional candied treats into new food experiences can be done simply by infusing a traditional lollipop flavor with a fun new taste. From foods like hot sauce to red wine, consumers are…

Macmillan defends hijacking Ice Bucket Challenge

Macmillan Cancer Support, the charity, has defended itself from accusations of “hijacking” the ALS Association’s Ice Bucket Challenge craze, claiming it did not want to miss out on another social media phenomenon.

Dave Trott: The difference between looking and seeing

When Andrew Bastawrous was a little boy, he was failing most of his classes at school.