Hasta La Creative!

Mary Beth West, the top marketing executive at Mondelez International, is leaving the company as part of a C-suite reorganization at the snack and candy giant. Marketing will now be overseen by Mark Clouse, Mondelez’s North American president, who will assume the newly created role of chief growth officer. That role will have responsibility over corporate strategy and global marketing, sales and research and development.

Ms. West, whose formal title was executive VP-Chief Category and Marketing Officer, assumed the top marketing role at Mondelez when the company was formed in 2012 after Kraft Foods Inc. split into two companies: Mondelez and Kraft Foods Group. Ms. West had a long career at Kraft, where she assumed the CMO role in 2007.

In a statement, Mondelez said Ms. West was leaving the company to “pursue other interests” but did not reveal details. She was not available for an interview, but a spokesman said in an email that she is “staying on for a while to assist with the transition to the company’s new operating model and work with Mark on some key marketing projects.”

Continue reading at AdAge.com

Sara Just, the Washington deputy bureau chief for ABC News, said she wanted to modernize the venerable public broadcasting news program.

The big four wireless carriers are on a mad dash to the bottom, when it comes to price. And Sprint has pinpointed the two targets for its latest maneuver: moms and the app-obsessed.

On Wednesday, Virgin Mobile, Sprint’s pre-paid mobile brand, introduced a new phone plan that allows subscribers to customize and adjust their voice, text and data plans. The program — Virgin Mobile Custom — targets low-income shoppers and goes on sale August 9th, exclusively at Walmart. It’s also aimed at parents, who can tweak usage for the plans, which start at $6.98 a month and extend to four lines.

Essentially, Virgin is creating a blank slate phone — it can be stripped as bare as a customer wants or loaded up with apps.

Continue reading at AdAge.com

Não tem muito tempo que a gente viu por aqui o Tumblr Unhappily Ever After, que mostrava como seria a vida dos personagens da Disney em um mundo real. O artista plástico José Rodolfo Loaiza Ontiveros resolveu dar um passo além e “profanar” os personagens do estúdio na mostra Profanity Pop, que mistura Mickey, Pato Donald e companhia a obras conhecidas e temáticas atuais, eliminando qualquer resquício de pureza e inocência.

Mais uma vez, os finais felizes e o mundo perfeito são deixados de lado para se revelar a fragilidade, as fraquezas e desejos dos personagens, que aqui são vistos sob um ângulo muito mais humano – apesar de conservarem sua aparência de desenho.

É o tipo de projeto que já nasce predestinado (e provavelmente com o objetivo) de provocar as pessoas, muito mais pelo fato de usar personagens da Disney e tudo o que a eles simbolizam, do que no conteúdo das obras em si.

Profanity Pop estará em cartaz na La Luz de Jesus Gallery, em Los Angeles, de amanhã até 31 de agosto. Abaixo, selecionamos algumas das obras, mas a coleção inteira pode ser vista aqui.

Post originalmente publicado no Brainstorm #9
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Just about every blogger struggles with getting traffic to their blog site. You can discover an awful lot of programs on the Internet for getting traffic but most of those programs are simply garbage. There are great methods for getting more traffic to your blog and in this post we are going to be looking at social bookmarking as a way to get this traffic you need.

One thing you should know about social bookmarking is that the social Internet sites themselves will be able to boost your traffic almost instantly. Backlinks are another thing you will definitely get once you start to bookmark your blog posts. As many of you already know the more backlinks you have the more site visitors you will get from the search engines. Plus the more backlinks you get the higher your website will normally rank within the search engines.

While you can join as many social bookmarking Internet sites as you want the real key is to focus on the high PR websites first. Some of these sites are Stumble Upon, delicious, digg and Multiply just to name a few. One thing you should understand is that there are hundreds more so do not just quit with 2 or 3. If you begin by just subscribing to about 40 of these Internet sites you will do pretty well. If you need to know were you’ll find a list of these social bookmarking sites you can simply use a search engine. Once you’ve got your list you have got to set aside Three or four hours to go through and sign up for all these websites.

Now all you have to do is take the new posts you make and add them to all the social bookmarking sites, this is the article url not your homepage. This will take you a while in the beginning although once you have a method and a rhythm you’ll find that this can be done in an hour or so. The best part about this approach is that you will notice an instant surge in your site visitors right off the bat.

For those of you who don’t have the time or perhaps do not want to join up to all these social sites you can get men and women on the Internet that are willing to do it for you for about 5 to 10 dollars. Obviously this will still leave you with being forced to login each day and post to the sites. For those who would like an easier approach to get these links posted on social bookmarking websites there are a pair of programs that could help. The very first is only wire and the next system is ping. fm. These programs will use your current login information from the social bookmarking sites you signed up with and automatically bookmark all your new blog posts.

If you really need to take your blog to the next level and start acquiring more traffic this is one of the best ways to go about it. You should also keep in mind that every time you make a post and bookmark that page you will be developing 40 to 50 backlinks to your blog which will also help with your search engine ranking.

Diageo, the world’s largest drinks company, revealed its financial year results today, stating that a focus on innovation has helped the GB division achieve growth.

Even the smallest of agencies dream of winning big clients. And these days, it’s not an uncommon occurrence. But is there a secret to reeling in the big fish? Ad Age Video Producer Nathan Skid caught up with Kevin DiLorenzo of Barrie D’Rozario DiLorenzo and AAR Partners’ Lisa Colantuono at the 2014 Ad Age Small Agency Conference for some answers. They dished on what small agencies have to offer that big agencies don’t — and why big clients aren’t always the best prospect for a small shop in the first place.

See yesterday’s How To Attract Talent video from the Small Agency Conference.

Continue reading at AdAge.com

(TrendHunter.com) Heliotrope Architects designed the ‘Suncrest Residence,’ an eco-friendly residence located on Washington’s Orcas Island.

Surrounded by a majestic pacific madrone forest, the home…

Old Navy is looking to online video this back-to-school season as CMO Ivan Wicksteed works to steer the retailer away from its reliance on TV.

At the center of that effort is an online music video for an original song called, “Unlimited,” which plays on the anxieties of the first day of school. The online video aims to build on Old Navy’s success with a recent series of TV spots starring Amy Poehler, whose outtakes went viral on YouTube. Ms. Poehler is also slated to appear in TV ads during the back-to-school season.

“We’re trying to produce content that lives outside of TV,” said Mr. Wicksteed. “It’s more organic content that people want to watch.”

Continue reading at AdAge.com

(TrendHunter.com) Cat-centric homes, feline-shaped lighting fixtures and cat-eared cushions are just some of the cat lover design finds that are set to appeal to pet owners and decor enthusiasts alike.

Feline-…