Boots' Elizabeth Fagan on innovation, international growth, young marketing talent and Mo Farah

The past month has been a bit of a whirlwind. From one of the biggest Boots UK launches for seven years to running with Mo Farah, I could never say my job doesn’t involve a bit of everything.

University Honors Military Students with Surprise Graduations

Artworks With Leaves

Sur son Instagram, l’artiste philippin Roy Mallari crée des oeuvres d’art à partir de simples feuilles d’arbres, banalement vertes. En découpant et positionnant intelligemment les feuilles, il parvient à former des petits personnages célèbres et des logos comme ceux d’Instagram, de la WWF et de la Coupe du Monde.

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London Bus Stop In LEGO

Pour les transports de Londres, le designer Duncan Titmarsh a décidé de customiser un arrêt de bus de la capitale avec des LEGO. Il a entièrement construit l’arrêt de bus en imbriquant des LEGO : les sièges, le logo, jusqu’à l’affichage des destinations. Un jeu de construction original à découvrir en images.

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Keep It Wild – What Pro Snowboarder Travis Rice Does Off-Season (VIDEO)

(TrendHunter.com) Off-season, snowboarder Travis Rice likes to keep himself busy by escaping to Jackson Hole, WY. Check this video out to watch Travis and his 2014 Toyota 4Runner conquer one of the few places left in…

Strongbow TV campaign focuses on provenance

Strongbow’s latest TV spot ditches its usual “earn it” strap line and instead focuses on the cider’s provenance.

2014: Time for social media to grow up already

Eric Weaver, the chief social officer for the G14 region at IPG Mediabrands, explains how and why IPG Mediabrands has developed a solution to prove the value of social media.

Strongbow focuses on provenance for TV campaign

Strongbow’s latest TV spot ditches its usual “earn it” strap line and instead focuses on the cider’s provenance.

Beautiful White Villa

Dans le sud de l’Allemagne, l’agence Philipp Architekten a construit la résidence familiale « Villa P » : une maison à la façade blanche au milieu d’un espace vert et perchée sur les hauteurs du paysage. Les baies vitrées offrent une vue imprenable sur le Nord qui se reflète dans les fenêtres.

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Mahindra TVC by Interface

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Agency: Interface Communications Pvt. Ltd.
National Creative Director: Robby Mathew
Creative Director: Kumar Suryavanshi
Creative team: Karan Kathpalia, Archana Singh
Sr. Vice President: Shireen Cama
Agency Producers: Alpa Jobalia, Ashish Barot
Account Management Team: Binal Kavale, Raj Doshi
Production House: Purple Vishnu Films
Director: Sainath Choudhury
Producer: Kanwalpreet Kaur

The post Mahindra TVC by Interface appeared first on desicreative.

SNCF: The most serious game ever

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Philippe Simonet, Nathalie Huni
Account Managers: Marc Fraissinet, David Ruffier
Technical Director: Ivan Zindovic
Art Director: Sylvain Theyssens
Copywriters: Gilles Suprin, Fabien Duval, Thomas Boudot
Interaction Designer: Muriel Mehong
3D Designer / Art Director: Pierre Bouquet
Assistant Art Directors: Hugo Piquemal, Louis Ansa
Motion Designer: Christophe Courty
3D Low Poly Designer: Timothy J. Reynolds
Head of Tv: Maxime Boiron
Post Production Manager: Severine Damolini
Sound Producer: Fanny Mithois
3d Motion Designer: Valentin Gault
Project Managers: Vincent Borreda, Glenn Pezier
Back End Developer: Nicolas Rozen
Mobile Developers: Emal Saifi, Antonin Langlade
Front End Developers: Sylvain Tran, Geoffrey Mayeux / 60 FPS

Animal Selfie Ads – This Opel Eye Auto Safety Camera Ad Shows a Boar Taking a Funny Selfie

(TrendHunter.com) The Opel Eye is an innovative forward-facing camera that is located between the windshield and the rear-view mirror on a car, designed to warn drivers of any danger ahead. The advanced system has…

Securite Routiere: The fireman's smile

Film Director: Rémi Bezançon
Production Company: Big Productions
Producer: Pierre Rambaldi
Creative Director: Pascal Couvry / Publicis Consultants
Consultants: Sandrine Courtois, Emilie Steinitz Cohen, Thierry Herrant

Securite Routiere: I love you very much

Film Director: Rémi Bezançon
Production Company: Big Productions
Producer: Pierre Rambaldi
Creative Director: Pascal Couvry / Publicis Consultants
Consultants: Sandrine Courtois, Emilie Steinitz Cohen, Thierry Herrant

Carlsberg: The ride

Advertising Agency: Santo, Buenos Aires, Argentina
Creative Directors: Maximiliano Anselmo, Sebastian Wilhelm
Executive Producer: Debbie Turner / MJZ

CVV emotional support hotline: Daddy

Inside every suicide there’s someone who wants to live.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Marcio Juniot, Pedro Utzeri
Art Directors: Felipe Massis, Pedro Utzeri
Copywriter: Rafael Genu
Art Buyers: Stella Crippa, Mauro Moura
Account: Pablo Arteaga, Daniela Ferreira, Caio Perez
Media: Fernando Sales, Andrea Hirata, Mariana Cirilo, Mariana Montanholli, Juliana Verginel
Planner: Marcello Magalhães, Tiago Lara

CVV emotional support hotline: E.S.

Inside every suicide there’s someone who wants to live.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Marcio Juniot, Pedro Utzeri
Art Directors: Felipe Massis, Pedro Utzeri
Copywriter: Rafael Genu
Art Buyers: Stella Crippa, Mauro Moura
Account: Pablo Arteaga, Daniela Ferreira, Caio Perez
Media: Fernando Sales, Andrea Hirata, Mariana Cirilo, Mariana Montanholli, Juliana Verginel
Planner: Marcello Magalhães, Tiago Lara

Brazilian Association of Organ Transplant: Lifeguard

You can do the same. Become an organ donor and save up to 7 lives. Tell your family.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Rodrigo Jatene, Alexandre Pagano
Art Directors: Luis Paulo Gatt, Vitor Menezes, Rafa Oliveira
Copywriter: Lucas Arantes
Illustrator: Fiuze
Graphic Producers: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Graphic: Burti
Account: Pablo Arteaga, Junior Bottura, Luisa Prado, Carolina Younis
Media: Fernando Sales, André Massuda, Bruno Buosi, José Alexandre, Rodrigo Hirossi
Planners: Marcello Magalhães, Tiago Lara

Brazilian Association of Organ Transplant: Firefighter

You can do the same. Become an organ donor and save up to 7 lives. Tell your family.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Rodrigo Jatene, Alexandre Pagano
Art Directors: Luis Paulo Gatt, Vitor Menezes, Rafa Oliveira
Copywriter: Lucas Arantes
Illustrator: Fiuze
Graphic Producers: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Graphic: Burti
Account: Pablo Arteaga, Junior Bottura, Luisa Prado, Carolina Younis
Media: Fernando Sales, André Massuda, Bruno Buosi, José Alexandre, Rodrigo Hirossi
Planners: Marcello Magalhães, Tiago Lara

Advertising: General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers

In a new promotional effort, the brand is trying to tap into three affinities of younger consumers — working out, technology and nontraditional sports.