Unilever boss forced to pull UK TV ad
Posted in: UncategorizedKeith Weed, Unilever’s chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should “never had aired in the first place”.
Keith Weed, Unilever’s chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should “never had aired in the first place”.
Diageo’s Guinness and Unilever’s Cornetto and Axe are leading the pack with the most shortlisted UK nominations in the Branded Content Entertainment category at Cannes.
Tech-savvy consumers over the age of 50 have said they feel ignored by tech giants such as Apple and Samsung, even though 21% said they could not live without their smartphone.
ITV attracted audience highs of 20.3 million for England’s crucial World Cup showdown against Uruguay last night, making it the nation’s biggest shared media moment since the London 2012 Olympics.
MVRDV a transformé cette chapelle néoclassique historique en une boutique et un café. Cette transformation ajoute de la modernité à l’ensemble de la chapelle avec notamment une immense étagère rouge contenant des livres et des produits divers à disposition des clients.
Category: Hire & Higher
Summary: The cost of healthcare for employers has been rising astronomically over recent years, making it difficult for small businesses to continue offering health coverage to employees.
The Kaiser Family Foundation (KFF)/Health Research & Educational Trust 2013 Employer Health Benefits Survey found that annual premiums for family health coverage average more than $16,000. This is up 4% from last year and costs nearly $10,000 more than it did 10 years ago.
Category: Up Your Game
Summary: The average attention span in the year 2000 was 12 seconds. In 2013, it was down to eight seconds.
That means: A. Bull riding really is the perfect entertainment, and B. If you want someone to notice you on a social network, be brilliant and brief.
Abbott Mead Vickers BBDO has racked up nearly 20 per cent of the UK shortlisted entries for its Guinness ad, in this year’s Film Craft Lion category.
BBDO is set to be so busy in the next three years that it will “produce more work than we have produced in the past ten years”, says Andrew Robertson, the agency’s global chief executive officer.
Sainsbury’s has signalled the return of discount brand Netto to the high street in a bid to quash competition from the likes of Aldi and Lidl.
The latest virals from Pepsi Max, EA Sports and Twitter.
Storytelling and content are the two major themes of importance to adland’s post-digital revolution, according to Ogilvy & Mather global chief executive Miles Young.
La photographe Clarissa Bonet nous dévoile sa série de clichés intitulée « Transitions ». Des images portant sur le quotidien, faisant interagir différents profils, un enfant, une femme photographiés à différents moments d’une journée type. Le temps semble comme stoppé, éteint juste pour un instant.
Social video experts Be On review the latest viral from Dockers
Debenhams will trial Costa coffee shops in its stores in a bid to increase footfall and dwell time and improve its hospitality offer.
EE is trialling live phone calls over Wi-Fi and 4G that will remove the need for an app such as Skype when making voice over internet protocol (VoIP) calls.
UK agencies have a total of 31 shortlisted entries in the Film Lions category at this year’s Cannes festival, the second-highest total after the USA.
Heart-throb Jared Leto and ‘West Wing’ star, Rob Lowe, were just some of the highlights from yesterday’s Cannes Lion 2014 live blog, Campaign@Cannes.