McCafe: Music
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Wake up. Small, medium or large.
Advertising Agency: DDB Tribal, Vienna, Austria
Executive Creative Director: Lukas Grossebner
Wake up. Small, medium or large.
Advertising Agency: DDB Tribal, Vienna, Austria
Executive Creative Director: Lukas Grossebner
Advertising Agency: Grey, Duesseldorf, Germany
Chief Creative Officer: Fabian Kirner
Creative Directors: Alexandros Antoniadis, Martin Venn
Junior Art Director: Markus Werner
Senior Copywriter: Thomas Kuhn
Managing Director: Michael Rewald / Kw43 Branddesign
Director Client Services: Bettina Chamier / Kw43 Branddesign
Director of Production: Peter Engel
Trainee: Miriam Pospiech
Advertising Agency: Grey, Duesseldorf, Germany
Chief Creative Officer: Fabian Kirner
Creative Directors: Alexandros Antoniadis, Martin Venn
Junior Art Director: Markus Werner
Senior Copywriter: Thomas Kuhn
Managing Director: Michael Rewald / Kw43 Branddesign
Director Client Services: Bettina Chamier / Kw43 Branddesign
Director of Production: Peter Engel
Trainee: Miriam Pospiech
Advertising Agency: Grey, Duesseldorf, Germany
Chief Creative Officer: Fabian Kirner
Creative Directors: Alexandros Antoniadis, Martin Venn
Junior Art Director: Markus Werner
Senior Copywriter: Thomas Kuhn
Managing Director: Michael Rewald / Kw43 Branddesign
Director Client Services:
Bettina Chamier / Kw43 Branddesign
Director of Production: Peter Engel
Trainee: Miriam Pospiech
456 friends like your new house. Only 3 help you move.
True friends are not only on the internet.
Advertising Agency: Don, buenos Aires, Argentina
General Creative Directors: Gonzalo Ricca, Papón Ricciarelli
Creative Directors: Juan Rezzónico, Mariano Gamba
Creative Director: Rodrigo Greco
Art Director: Adrián Contreiras
Copywriters: Federico Diaz, Luciano Gallucci
General Coordinator: Mariano Ricciarelli
Agency Producer: Nahuel Ellero
Art Director: Bruno Tortolano
Account Director: Carolina Bertrand
Advertising Agency: Arnold Worldwide, Boston, USA
Executive Creative Directors: Wade Devers, Pete Johnson
Creative Directors: Travis Robertson, Greg Almeida
Art Producer: Kathy Mcmann
Studio Supervisor: Nat Novak
Executive Director: Paul Nelson
Creative Director: John Kearse
Art Director: Travis Robertson
Copywriter: Greg Almeida
Advertising Agency: Arnold Worldwide, Boston, USA
Executive Creative Directors: Wade Devers, Pete Johnson
Creative Directors: Travis Robertson, Greg Almeida
Art Producer: Kathy Mcmann
Studio Supervisor: Nat Novak
Executive Director: Paul Nelson
Creative Director: John Kearse
Art Director: Travis Robertson
Copywriter: Greg Almeida
Advertising Agency: Arnold Worldwide, Boston, USA
Executive Creative Directors: Wade Devers, Pete Johnson
Creative Directors: Travis Robertson, Greg Almeida
Art Producer: Kathy Mcmann
Studio Supervisor: Nat Novak
Executive Director: Paul Nelson
Creative Director: John Kearse
Art Director: Travis Robertson
Copywriter: Greg Almeida
These blue-chip marketers account for an outsize portion of advertising growth. Overall U.S. ad spending last year edged up just 2.7% and is on track to grow 4.6% in 2014, according to the average of the most recent forecasts from WPP’s GroupM, Interpublic Group of Cos.’ Magna Global and Publicis Groupe’s ZenithOptimedia. Overall U.S. ad spending won’t break its 2007 record until 2015, according to ZenithOptimedia’s June 2014 forecast.
Ad Age this year has expanded the annual LNA report to include U.S. advertisers Nos. 101 through 200 (available to DataCenter subscribers at AdAge.com/lna2014). It’s a diverse list of marketers that do everything from delivering content (Netflix) to packages (UPS), with companies ranging from luxe (Chanel) to in flux (struggling RadioShack Corp.). Total U.S. spending for the second 100 rose just 1.4% to $40.6 billion in 2013 — big bucks, but less than the combined spending of the 17 biggest advertisers.
Total spending estimates consist of advertising in measured media — traditional media and internet display ads — from WPP’s Kantar Media — plus Ad Age’s estimate of spending in unmeasured disciplines including various digital plays (paid search, online video, unmeasured forms of social media), promotion, experiential marketing and direct marketing. Ad Age estimates unmeasured spending to capture the difference between measured-media figures and the company’s estimated U.S. total spending.
Direct Marketing
Montilla
To release Pernod Ricard’s new product, Montilla Esquente, a ready-to-drink alcoholic beverage with honey and lemon mix, NBS placed an ad printed in a special plastic bag that turns into a disposable ice cubes bag. It’s simple: fill ad with drinking water, place it on the freezer and after it’s frozen, just remove the cubes and use them to enjoy a very cold Montilla Esquente.
Advertising Agency:Nbs, São Paulo, Brazil
Creative Director:Carlos Andre Eyer, Cassio Faraco, André Lima
Art Director:Daniel Scheiner
Copywriter:Rafael de Miranda
Illustrator:Gingerpic
Photographer:Dulla
Print Producer:Alexandre Oliveira
Artbuyer:Rose Zanetti
Planner:Gisela Toledo, Gabi Bianco
Client Services:Alexandre Grynberg, Paula Malvezzi, Samantha Kechichian
Outdoor
O2
Advertising Agency:Leiaute Propaganda, Salvador, Brazil
Creative Director:Rodrigo Soares, Victor Azevedo
Creatives:André Lima, Bernardo Badaró, Rodrigo Soares, Victor Azevedo
Account Executives:Bernardo Jordan, Karla Sencades, Talita Passos
Media Director:Cláudio Freitas
Production:RX Produtora, Estúdio Elos
Director:Moacir Mancha
Director Of Photography:Júnior Batista
Print
Philips
Switches off when you do.
The Philips Azur Steam Iron.
Advertising Agency:Ogilvy and Mather, Johannesburg, South Africa
Executive Creative Directors:Mariana O’Kelly, Neo Mashigo
Creative Director:Mike Martin, Robyn Bergmann
Art Director:Thule Ngcese
Copywriter:Sanele Ngubane
Business Director:Bridget Christensen
Photographer:David Prior
Retoucher:Rob Frew
Stylist:Leksa Menzies
Art Buyer:Emma Hurley
Online
Axwave
Advertising Agency:Invasione Creativa, Milan, Italy
Creative Director:Edoardo Santamato, Benedetto Papi
Online
Unilever
Advertising Agency:Grey, Kuala Lumpur, Malaysia
Art Director:Andrew Gooi
Copywriter:Nadia Jasmin Mcdonald
Illustrator:Andrew Gooi, Mun Yee
Print
Adidas
Advertising Agency:TbwaLondon, United Kingdom
Chief Creative Officer:Peter Souter
Chairman:Peter Souter
Executive Creative Director:Andre Laurentino
Creative Director:Nick Tidball, Steve Tidball
Art Director:Nick Tidball
Store Design:Nick Tidball
Copywriter:Steve Tidball
Photographer:Adam Hinton
Global Brand Leader:Kruno Ivancic
International Account Director:David Barton
Account Manager:Justin Martin
Planner:Chris Bosher
Producers:Natalie Spooner, Petra Tiziani
Print
AEG
Advertising Agency:DDB Tribal, Berlin, Germany
Chief Creative Officer:Eric Schoeffler
Executive Creative Director:Matthias Schmidt
Creative Directors:Veit Moeller, Nils Haseborg
Art Directors:Lucio Regner, Ricardo Müller
Copywriter:Vesna Koselj
Illustrator:Lucio Regner
Graphic Designers:Nora Ricci, Marie-Christine Steixner
Account Manager:Markus Drühe
Outdoor
Harvey Nichols
Advertising Agency:Adam & Eve DDB, London, United Kingdom
Executive Creative Directors:Ben Tollett, Ben Priest, Emer Stamp
Creatives:Richard Brim, Daniel Fisher
Business Director:Paul Billingsley
Planner:Jessica Lovell
Account Manager:Kannayo Okolie
Creative Producer:Kirsty Harris
Art Buyer:Daniel Moorey
Designer:Alex Fairman
Photographer:James Day
Outdoor, Print
Penguin Books
Mary Shelley’s Frankenstein
Herman Melville’s Moby Dick
Cervantes Saavedra’s Don Quixote de la Mancha
Bram Stoker’s Dracula
Roger Lancelyn Green’s Tales of the Greek Heroes
Antony Beevor’s D-Day: The Battle for Normandy
Lewis Carroll’s Alice’s Adventures in Wonderland
Advertising Agency:Y&R, Beijing, China
Executive Creative Director:Nils Andersson
Creative Directors:Ronnie Wu, Chen Lei
Art Director:Bruce Xie
Outdoor
Penguin Books
Advertising Agency:Y&R, Beijing, China
Executive Creative Director:Nils Andersson
Creative Directors:Ronnie Wu, Chen Lei
Art Directors:Tian Wei, Chen Mo, Nils Andersson, Ronnie Wu
Illustrators:Tian Wei, Chen Mo
Designers:Tian Wei, Chen Mo
Copywriter:Gao Han, Nils Andersson
Account Director:Charles Sampson