Primark's 'cry for help' messages: genuine or PR stunts?

Primark is certainly no stranger to allegations of using sweatshops, and a mass of other unethical claims. You’d have thought that given we all claim to be ethical shoppers these days, we’d all shop elsewhere, says Chris Arnold, creative partner, Creative Orchestra and author of Ethical Marketing & The New Consumer.

BrewDog's 'Vote Sepp' beer crafted to persuade FIFA to let Scotland host next World Cup

BrewDog has crafted a beer called Vote Sepp, which the brand intends to use to “convince” FIFA president Sepp Blatter to select Scotland as host for the 2022 World Cup.

Ready Steady Go Series

La photographe allemande Frauke Thielking a réalisé la série « Ready, steady, go » pour illustrer les changements constants que l’Homme doit opérer dans sa vie pour éviter de stagner. Les modèles prennent donc des positions différentes tout en paraissant paradoxalement figés comme des automates.

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How Adland Will Watch the U.S. vs. Germany World Cup Match During Work


After Sunday’s match between the United States men’s team and Portugal became the most-watched soccer game in U.S. history, there’s enormous anticipation for the U.S. match against Germany on Thursday. Unfortunately, most of us will be at work: Kickoff is at noon on the East Coast and 9 a.m. in the West.

So there may be a conspicuous drop in workplace productivity around then. Here’s how agencies, marketers and media companies are (mostly) watching the game.

Leo Burnett, Chicago

Continue reading at AdAge.com

Immaculate Soccer Illustrations – Rudi Gundersen's World Cup Stars Series Celebrates the Sport (GALLERY)

(TrendHunter.com) Entitled “World Cup Stars”, this series of illustrations is the work of visual artist Rudi Gundersen. Famed football stars like Neymar, Lahm, Casillas and Ronaldo are featured in this…

Motorcycle Mod Kits – The Kawasaki Ninja250 31BLK Modification Package Embraces DIY Projects (GALLERY)

(TrendHunter.com) The Kawasaki Ninja250 31BLK Modification Package is made for men and women who not only appreciate originality and customization, but also getting their hands dirty in order to get exactly what they…

Google unveils health tracking platform Google Fit at I/O developer conference

Google has upped the stakes in its rivalry with Apple with the launch of Google Fit, a technology platform that will collate and manage user data from a variety of sensors and health trackers.

Dixons and Carphone Warehouse announce profits hikes as merger cleared by EC

Dixons has announced a 53% surge in annual pre-tax profits to £132.9m, a day after its £3.7bn merger with Carphone Warehouse was given an unconditional all-clear by the European Commission.

Dennis was truly a force of nature

You always learned to expect the unexpected with Felix Dennis.

GHD kicks off global digital contest

GHD has called a pitch to hire an integrated agency for global digital work ahead of a Christmas campaign.

M&C Saatchi scoops shopping launch task

Doddle, the click-and-collect service for online shopping, has hired M&C Saatchi Group to handle the creative and PR account ahead of its national launch.

Agencies under pressure to be full service, Sorrell claims

Holding companies are under increasing pressure to create the “full-service agency of the 21st century” because of the rise of content, according to WPP’s chief executive, Sir Martin Sorrell.

Agencies line up for TSB innovation brief

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief.

Diary: Campaign's fun in the sun at Cannes 2014

As the sun set over the French Riviera, the industry s elite gathered at the Carlton Beach for the annual Campaign party. In true “Brits abroad” fashion, the national stereotype was lived up to (evident in this pic of Simon Daglish skulling a lager, to the amusement of Andy Jones). Elsewhere, an overexcited Mark Boyd managed to throw red wine all over Rick Hirst, ruining his shirt and natty suede brogues.
But amid the bravado, there were tender moments too. Keith Weed showed guests messages from celebs for his daughter whose birthday he missed while at the event. It s a great business, isn t it?
Adam Eve/DDB strike gold
There were so many Lions knocking about that James Murphy and Ben Priest (below) even let two of the creatives responsible, Richard Brim and Daniel Fisher, grab one…

WPP executive Read named global chairman of Wunderman

Mark Read, the chief executive of WPP Digital, has been appointed to the additional role of global chairman of Wunderman.

Lida wins John Lewis Financial Services DM brief

Lida has been appointed to the direct marketing account for John Lewis Financial Services after a pitch.

L'Oréal and Channel 4 end trading dispute

L’Oréal and Channel 4 have resolved their six-month trading dispute that has kept L’Oréal ads off all Channel 4 and UKTV channels in 2014, costing the broadcaster £8 million.

Social photo of the week

“This is why we all do it,” Global s group chief executive, Stephen Miron (@stephenmiron), Tweeted with this spectacular shot of his station Capital FM s pop music-Summertime Ball extravaganza at Wembley Stadium last week.
Tweet or tag your pictures on Instagram to @campaignmag or #CampaignDiary

Vanneck-Smith steps up to Dow Jones role

News Corp has promoted Katie Vanneck-Smith, the chief marketing officer of News UK, to chief customer officer and global managing director of Dow Jones.

UK enjoys creative revival at Cannes by winning 102 Lions

The UK, led by Adam & Eve/DDB, enjoyed a resurgence at Cannes last week, winning 102 Lions in total – including five Grands Prix, 26 golds and 25 silvers.