The Cannes Lions ad fest is over for another year, but two music videos have emerged to help you remember what ros and jet lag may have obscured.
The “Happy” parody comes courtesy of Luma Partners CEO Terence Kawaja, while the Cannes Lions “Remix” seems to be a demo promoting promoting a forthcoming video editing app called Sympler. Pick your favorite below.
Derek Hill, founder and designer at digital analytics company eBench, explains why he agrees with Sir John Hegarty’s comment about the aggressive “digital messiahs”.
Creature of London and Saatchi & Saatchi Health are just two of six agencies that have been elected to the IPA membership.
IPC Media has become the first media company to wholly join the Content Marketing Association as a member.
Disney film characters Sleeping Beauty, Ariel, and Princess Jasmine, are being used in a shocking poster campaign to raise awareness about incest.
The World Cup might be over for England, but football ads are keeping the dream alive for some in this week’s Campaign’s Viral Chart.
En mai 2014 , le photographe allemand Bernhard Lang a pris des photos d’une mine de charbon en Allemagne, en plongée depuis le ciel. L’artiste nous offre ainsi un nouveau regard et des motifs terrestres très esthétiques de cet espace s’étendant sur 35 kilomètres. Sa série entière est à découvrir en images.
L’artiste chinois Liu Bolin (ou « l’homme invisible ») continue sa série de photos débutée en 2005 et intitulée « Hiding In The City ». A la manière d’un caméléon, il se peint pour se fondre dans le décor de différents lieux : des magasins, devant un kiosque de journaux ou encore des tournesols. Une jolie partie de cache-cache.
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| THE ORIGINAL? Volkswagen Polo « Now with air conditioning… » – 2008 Source : Cannes Outdoor SHORTLIST Agency : Owens DDB (Ireland) |
LESS ORIGINAL Panasonic « Enjoy fresher air » – 2014 Source : Cannes Outdoor BRONZE LION Agency : Saatchi & Saatchi Sydney (Australia) |
Dexter usually doesn’t leave his victims alive, but this seems to be an exception.
Ajanaffy Njewadda claims in a lawsuit that she fell, broke her ankle and suffered a concussion last year after being frightened by Grand Central Terminal advertising for the final season of Showtime’s crime series Dexter.
Njewadda claims in a Bronx Supreme Court filing that she was so scared by the “shocking and menacing” image of star Michael C. Hall—shown covered in cellophane, which his character often used to wrap his victims—that she tumbled down some stairs, sustaining her injuries. The ad covered the steps of a stairwell leading to the Grand Central shuttle train. The Manhattan Transportation Authority, Showtime and the City of New York are named in the suit.
Brand takeovers at the historic NYC railroad station have been all the rage in recent years. The latest touts the debut of TNT’s apocalyptic The Last Ship, with menacing gas-mask imagery and huge signs screaming about “6 billion dead” in a global pandemic.
I’m surprised that no one filed suit against those Hammer Pants Dancers who invaded Grand Central and other locations a while back to hype the too-legit MC’s short-lived reality show. Gold-lamé parachute slacks, ’90s dance-floor moves—and the 5:15 to Stamford running 30 minutes late. Now, that sounds like a pretty compelling case of emotional distress.
We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. “Why would we pay more for something we already have?” our customers ask. “Our email marketing is doing just fine. We don’t need marketing automation.”
The question is problematic; marketing automation and email marketing are not synonymous, nor are they interchangeable. Email marketing is a single cog in the marketing machine. Marketing automation composes multiple cogs working together to power better customer experiences and increase website traffic and conversions.
Workflows
Le bureau « Magnus Celestii » a été conçu par Joseph Walsh Studio : ce designer irlandais aime concevoir des meubles qui s’élèvent gracieusement vers le ciel. Ce bureau en bois tourbillonne de manière majestueuse jusqu’au plafond, avec de multiples variations et ondulations. A découvrir en images dans la galerie.
(TrendHunter.com) Designer Paul Loebach has put together a chair that requires absolutely no glue to assemble. Each piece of the chair simply slots together so that the owner does not need any hammers or nails to sit…
Defendendo a humanização dos serviços de saúde, a Dignity Health elegeu como missão promover, descobrir e celebrar a humanidade que nos cerca, como uma forma de tornar as pessoas mais saudáveis. É aí que entra o microsite KindVines, onde as pessoas podem compartilhar vídeos feitos no Vine registrando momentos espontâneos de pura gentileza.
É revigorante perceber como pequenos gestos podem ser marcantes e fazer uma enorme diferença para muitas pessoas. Vale conferir.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: I recently gave a talk to a group of design students on negotiating their first salaries. Worth and how to determine it was very much on their minds. Three were in the process of bargaining.
Discovery is to launch its first ever short-form branded content series as part of a new multi-million pound deal with Casio watches.
Adidas’ silence on whether it will take action against World Cup biter Luis Suarez speaks volumes about the value of the Uruguayan striker to the brand, says Rupert Pratt, managing director of sports sponsorship agency Generate.
JCDecaux Airport has appointed Rob Elms as its new sales director.
It is undeniable that content is a hot topic. Its ambiguity precedes it and marketers everywhere are aching to crack it, but people need to remember it is part of a wider landscape, writes Andrew Mole, strategy director at Breed and Craft.
There is no doubt that the content marketing industry is experiencing an incredible boom right now, says Jonny Rose is the Head of Content for idio.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
