Transport for London (TfL) has partnered with global football website ESPN FC to bring live World Cup football updates to London Underground commuters from Thursday.
Talenthouse, the global creative platform that brings brands and artists together, has hired Simon Pont, the former chief strategy officer at Starcom MediaVest Group, as a non-executive director.
Alison Turner a fait la série « Vanscapes » dans laquelle elle photographie des paysages à travers la fenêtre d’un Van qu’elle a habité lors d’un road-trip solitaire en Nouvelle-Zélande. Ses affaires ont été volées, elle n’avait plus qu’un iPhone pour faire ces belles photos où le cadre est délimité par la fenêtre de la voiture.
Placed, which tracks the movements of 175,000 people in the U.S. through their mobile devices, just scored $10 million in a series B funding round led by Two Sigma Ventures.
The company has added media firms and ad networks to its expanding client roster including Pandora, The Weather Channel, Rocket Fuel and InMobi. Madrona Venture Group is the only other investor in the current funding round.
Placed has a panel of around 175,000 app users who agree to have their mobile location data tracked in exchange for gift cards, contest entries and other goodies. The company gathers data on 175 million locations on daily basis from people who opt-in to apps it works with, according to David Shim, CEO of Placed.
During the OMMA Native Ad Conference at Internet Week last month, I heard an ad tech executive proclaim, “But digital banner ads work. They keep publishers afloat.”
I literally gasped out loud. Aside from the fact that “keeping publishers afloat” is hardly a ringing endorsement, it highlighted how differently technologists and advertisers look at the world. Plainly put — from a business perspective — if digital advertising’s abysmal engagement rates are failing advertisers, they are failing everyone — publishers, agencies, advertisers and, of course, consumers. Game over.
The tech guy’s comment continued to reverberate in my mind when, as a panelist, I joined a session called “Rise of the Robot Natives: Oxymoron or Solution?” Moderator Steve Carbone, managing director at Mediacom, started the session with the question on his and everyone’s mind: “Will turning native advertising into programmatic units literally destroy the quality of native content?”
Several of the largest public-relations agencies issued a joint statement Wednesday promising to play by the rules of Wikipedia. It comes after years of PR agencies surreptitiously editing their clients’ pages on the site, much to the dismay of Wikipedia’s volunteer editors.
In the statement, 11 PR agencies “publicly state and commit” to abide by five principles that would prevent them from editing a client’s Wikipedia entry without first going through proper channels. It also makes overtures toward repairing the tenuous relationship between the PR industry and Wikipedia.
The firms that signed the statement are Edelman, Ogilvy & Mather, Fleishman Hillard, Burson-Marsteller, Ketchum, Porter Novelli, Peppercomm, MDC Partners, Voce Communications, Allison & Partners and Beutler Ink.
Um guia de conduta da FIFA, divulgado no finzinho da semana passada, sugere como seria o comportamento exemplar dos torcedores dessa Copa do Mundo, e traz algumas curiosas proibições.
Uma delas é o impedimento de postagens nas redes sociais sobre o resultado dos jogos a partir dos estádios.
“Os torcedores não deverão transmitir ou de qualquer forma disseminar pela internet ou qualquer outra mídia, inclusive dispositivos móveis, qualquer som, imagem, descrição ou resultado de qualquer evento que esteja ocorrendo dentro do Estádio, no todo ou em parte, ou auxiliar outra pessoa na condução de tais atividades”
O Diário do Nordeste destaca também que xingamentos não serão aceitos dentro das arenas, bem como a entrada com tablets e instrumentos musicais, como caxirolas, vuvuzelas e cornetas.
Há também regulamentação para os futuros cartazes tentando chamar a atenção de Galvão Bueno nas arquibancadas – eles deverão se restringir às medidas de 2m x 1,50m.
Claramente a FIFA espera um comportamento de lorde dos torcedores, além de pedir por alguns detalhes que parecem quase impossíveis de controlar. Como evitar Instagramadas, Vines, tuitadas, comentários e vídeos no Facebook feitos por quem está dentro do estádio?
O código de conduta sugerido para a Copa do Mundo pode ser conferido na íntegra no site da FIFA.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) Since cats seem to rule a good part of the Internet, working them into advertisements is a surefire way to capture people’s attention, no matter what the product seems to be—in this case, it&…
(TrendHunter.com) If you’re just discovering Cheong-ah Hwang’s paper stories like I am, we’re on the same page as far as mind-blowing goes. I mean seriously, how incredibly are these paper cutout…
Faite main par Carlos E. Pacajes pour EX Architectes et MAYICE, la XTable est un bureau en bois pensé pour deux personnes. Composé de trois pièces, cet objet minimaliste alliant utilité et design permet d’obtenir un espace de travail élégant invitant à la réflexion. Plus d’images dans l’article.
The Omnicom Group-Publicis Groupe merger didn’t work out, but don’t think the ad industry is done consolidating. Publicis CEO Maurice Levy, for one, bragged early last year about having $4 billion to spend on acquisitions in the coming half-decade. The trouble is a low supply of the kind of digital agencies with scale and panache that are in highest demand. There are a handful of potential targets, however, that the industry is sweet on.
Essence
Revenue: $58 million in 2013, according to the agency; $87 million projection for 2014
For advertisers, TV is easy. Know the top-tier cable channels and a few broadcast networks and you’re done.
Not so on YouTube, where high-quality videos with devoted subscriber-bases are there but not easily found, unless you know what you’re looking for.
Enter Outrigger Media, which set out several years ago to make buying YouTube easier with a scoring system called OpenSlate to rate more than 200,000 video producers on criteria like content quality, brand safety, frequency, and subject matter expertise.
Pode não ser o trabalho mais difícil do mundo, mas ainda assim, é um trabalho duro (e em alguns momentos sujo) e alguém tem de fazê-lo. Ser pai – aquele pai presente, que realmente participa da vida de seu filho – não é fácil, mas tem grandes compensações. São estes pais que a Dove Men resolveu homenagear em seu filme mais recente, que marca o Dia dos Pais nos Estados Unidos (terceiro domingo de junho).
Com um forte apelo emocional, mas sem perder a conexão com a realidade, o filme mostra como é ser pai na prática. E que, em muitos momentos, é por seus pais que os filhos chamam, buscam consolo, dividem alegrias e tristezas.
Mandou bem, Dove Men.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) With the official start of summer only a few short weeks away, style enthusiasts can seek inspiration from this collection of the top June 2014 fashion trends. Populating much of this list is beach-…
(TrendHunter.com) this story is brought to you by vapor-distilled ” rel=“nofollow”]smartwater, who found unique inspiration for their water by looking up to the sky. we hope the change in…
South African hipsters ripping off a beer truck because it is “Limited edition.” Too fun. I love the fixies that make an appearance. Not to mention the one in the skinny jeans who is so skinny he is hiding behind a pole.
Category: Career Oxygen
Summary: Almost 1.5 billion people use Facebook. Twitter, Google+, and Instagram aren’t far behind. As those in the world of marketing know, social media isn’t just for connecting with family and friends; it’s essential for branding, word of mouth, and networking. This, of course, makes social media very important in the job world, too. Especially when you’re seeking a new one.
Instagram, the photo-sharing service, has confirmed plans to introduce ads in the feeds of British users “later this year”, following a trial in the US with ten advertisers.
Nike présente sa publicité à l’occasion de la Coupe du Monde appelée The Last Game. Une vidéo d’animation produite par Wieden Kennedy et Passion Pictures mettant en scène une équipe All-Stars avec entre autres Neymar, Cristiano Ronaldo & Zlatan Ibrahimovic face à une armée de clones et qui nous rappelle que le foot est avant tout un jeu.
(TrendHunter.com) From non-slip mats to extremely compact travel mats, there have been tons of innovative yoga mat inventions. Now, there’s LUNAR, a new yoga mat design that totally kicks interactivity up a…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
