Sir Martin Sorrell: Don Draper wouldn't recognise adland now

Sir Martin Sorrell has reflected on the changing face of the adland ahead of Cannes, saying Don Draper from ‘Mad Men’ would not recognise many of the disciplines that are now vital parts of the marketing mix.

The Wall – Aerial Menswear

Le groupe d’athlètes américains Flippenout a fait une performance aérienne pour l’objectif du photographe et réalisateur Dominick Sheldon et son spot « The Wall ». Nous voyons les sportifs faire des sauts élégants sur des trampolines, accompagnés d’une musique du producteur Feral, AKA Caleb Halter – « Paradiso ».

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Artisan Campfire Treats – Viveltre's gourmet Marshmallow Confections Include a Nutella Flavour (GALLERY)

(TrendHunter.com) From Nutella flavors to luscious red velvet treats, these gourmet marshmallow confections from Viveltre are a bold twist on the classic campfire treat.

Vivetre’s marshmallows are “…

Selfridges sparks sensory overload in personalised Fragrance Lab experience

How would you like to go on “a journey to explore the outer reaches of scent, to discover the essence of one’s self”? As described by its creators, Fragrance Lab at Selfridges is indulgent retail at its hedonistic best.

Budweiser "The Greatest Show On Earth" (2014) 2:22 (Brazil)

A World Cup Anthem indeed. This rousing spot features Football players Hulk, from Brazil, Cameroon’s Samuel Eto’o, England’s Gary Cahill, Japan’s Maya Yoshida in addition to special appearances from UFC’s star Anderson Silva and Mr.

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Ooredoo Messi "Connect your way" (2014) :40 (Algeria)

More World Cup football-themes, this time starring Middle Eastern mobile telecom Ooredoo’s athlete ambassador Lionel Messi, in addition to Algerian stars Saphir Taider and Faouzi Ghoulam. Any language is useful to Connect Your Way.

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Burger King – "Whopper Fanatic" (2014) :50 (France)

OH it’s ON, people. If you enter a Burger King wearing your team’s jersey, while your team is playing, you’ll get a free Whopper.

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Square Habitat – "The Trek" (2014) :45 (2014)

Find the house of your dreams. This cinematic Americana-esque backdrop harkens back to John Ford in this tongue-in-cheek spot for French realtor estate network Square Habitat.

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Help end fracking and Wage Good

Fracking has an impact on drinking water. In fact, it has been linked to harmful groundwater contamination, has been used in all three locations featured in the posters: Dimock, Pennsylvania; Delaware County, New York; and the reservoirs of Texas. These posters illustrate the point and encourage people to write their congressmen about it.

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Land rover wants you to squash insects against your windshield

This poster campaign for Canadian Land Rover Auto Dealerships, showcases Land Rover as the vehicle to get off the beaten path? How far off the beaten path? So far, you’ll be killing bugs in far off lands.

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Despite Upheavals, NBC Extends Lauer’s Contract

As recent ratings have improved for NBC’s “Today,” Matt Lauer will remain on the morning show for more than two years, according to NBC executives.



LASALLE College of the Arts by Grey, Singapore

Client: LASALLE College of the Arts Singapore
Ad Agency: Grey Group Singapore
ECD: Till Hohmann
CCO: Ali Shabaz
CD: Antonio Bonifacio
ACD-Art / Calligrapher / Illustrator: Nasheet Shadani
ACD – Sunny Deo
Graphic Designer: Luis Fabra
Account Director: Juhi Manwani
Senior Account Manager: Khoo Suat Ling
Production Manager: Wong Cheng Wah

Print

posters Lasalle A2

posters Lasalle A2

The post LASALLE College of the Arts by Grey, Singapore appeared first on desicreative.

RumChata Gives Back – RumChata Supports Veterans Through New Freedom Bottle Program (VIDEO)

(TrendHunter.com) There’s nothing quite like a warm welcome home from a loving dog, especially if you’ve been away for months on active military duty. This heartwarming video from RumChata features smile-inducing…

Advertising: An Insurer and an Ad Agency Join Forces, Again

The advertising is to appear, beginning in late summer, during televised coverage of National Football League games as well as in print, digital and outdoor media.



We Save Lives: Distraction

Advertising Agency: Y&R/Bravo, Miami, USA
Creative Directors: Claudio Lima, Marcos Calandrelli
Copywriter: Benjamin Levy
Associate Creative Director / Art Director: Valter Klug
Production House: America Filmworks
Executive Producer: Marcelo Paez
Director: Marcelo Paez
Sound Company: Stock
Color Correction: Moving Forward Studio

Dripping Chain Lighting – Volver by Studio 14 is Opulently Luminous (GALLERY)

(TrendHunter.com) Volver by Studio 14, specifically designers Diego Bassetti and Architect Andrea Panzieri, is a light fixture that is nothing short of opulent. Hanging from the ceiling in a luxuriously luminous way,…

Illinois Office of Tourism: Mancation – people

Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Creative Director / Art Director: Terra Hambly
Copywriter: Mike Beamer
Group Managing Director: Erin Clark
Account Director: Sarah Brick
Account Executive: Kyle Piazza
Director: Dan Bruce
Production Company: One
Executive Producer: Lisa Masseur
Sr. Producer: Sarah Slevin
Line Producer: Alison Ginsburg
DP: Kyle Bainter
Editorial: Optimus
Producer: Tracy Spera
Editor: Craig Lewandowski
Assistant Editor: Ben Winter
Audio/Sound Design: Marina Bacci
Logo Animation: Tyler Nelson
Explosion animation: BlinkFarm

Illinois Office of Tourism: Mancation – novel

Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Creative Director / Art Director: Terra Hambly
Copywriter: Mike Beamer
Group Managing Director: Erin Clark
Account Director: Sarah Brick
Account Executive: Kyle Piazza
Director: Dan Bruce
Production Company: One
Executive Producer: Lisa Masseur
Sr. Producer: Sarah Slevin
Line Producer: Alison Ginsburg
DP: Kyle Bainter
Editorial: Optimus
Producer: Tracy Spera
Editor: Craig Lewandowski
Assistant Editor: Ben Winter
Audio/Sound Design: Marina Bacci
Logo Animation: Tyler Nelson
Explosion animation: BlinkFarm

Illinois Office of Tourism: Mancation – street legal

Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Creative Director / Art Director: Terra Hambly
Copywriter: Mike Beamer
Group Managing Director: Erin Clark
Account Director: Sarah Brick
Account Executive: Kyle Piazza
Director: Dan Bruce
Production Company: One
Executive Producer: Lisa Masseur
Sr. Producer: Sarah Slevin
Line Producer: Alison Ginsburg
DP: Kyle Bainter
Editorial: Optimus
Producer: Tracy Spera
Editor: Craig Lewandowski
Assistant Editor: Ben Winter
Audio/Sound Design: Marina Bacci
Logo Animation: Tyler Nelson
Explosion animation: BlinkFarm

WeChat: The Voice Donor

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved.

Advertising Agency: Publicis, Guangzhou, China
Creative Director: Sheena Jeng
Chief Creative Officer: Akae Wang
Art Director: Yolanda Zheng
Copywriter: Aiya Chu
Illustrator: Bendit Li
Photographer: Dannvon Chng
Published: May 2014