Hasta La Creative!

The latest virals from Adidas, Tag Heuer and Beatbullying.

It’s no secret that health and wellness marketing have been underrepresented in our industry’s award shows. Despite the fact that health and wellness are no longer limited to healthcare plans and pharmaceuticals — our category now supports healthier food options at chain restaurants, mattress brands committed to improving the quality of our sleep, and yoga studios promoting a healthy mind and body — we are still often marginalized as a niche category responsible for less creative work.

This year’s inaugural Cannes Lions Health festival, which celebrates creative communications in healthcare and wellness, will shine a light on the important and innovative work being done in our category.

I have worked in all areas of advertising in my career and I can’t imagine another category that has more of an impact on the lives of consumers than health and wellness. We market around the human condition with a sense of purpose, knowing that our work can result in something meaningful for consumers today who have never been more proactive and focused on their health and well being. Nielsen’s recent Health and Wellness survey found that more than 70 percent of Americans are trying to become healthier or maintain their current health, and Apple’s new iOS 8 Healthbook and Healthkit prove that wellness is a doctrine being embraced by millions.

Continue reading at AdAge.com

Anheuser-Busch InBev has begun publishing ingredients used in some of its beer brands in response to a well-publicized campaign by a blogger who calls herself “Food Babe.”

The babe, whose real name is Vani Hari, launched a signature-gathering drive on Wednesday for a petition calling on beer companies to list beer ingredients online. Federal regulations do not require beer brands to publicly list ingredients as is required for most other food products.

In a press release on Wednesday, Ms. Hari said she “grew concerned about the beer we are consuming, after discovering there is a long list of additives the government has approved for use in beer” including high-fructose corn syrup, artificial flavors and “ingredients found in airplane deicing liquid, genetically modified ingredients, and even fish swim bladders.”

Continue reading at AdAge.com

Nationwide is rekindling an old relationship, tapping Ogilvy & Mather Advertising in New York to handle creative for a new, multi-year marketing agreement with Denver Broncos quarterback Peyton Manning, according to a statement Friday distributed by Ogilvy.

The brand announced the endorsement deal with Mr. Manning May 30.

The new statement says Ogilvy will work for Nationwide to develop a broad brand campaign featuring Mr. Manning, meant to “deepen Nationwide’s long-term presence in professional football to better engage with football fans.”

Continue reading at AdAge.com

(TrendHunter.com) FLIN is a series of modern accessories for that light jewelry occasion. Designed by Bali by Vulantri, the collection is a light and airy offering that juxtaposes form with loud, vibrant color all…

Simon Entwisle, the director of operations at the Information Commissioner’s Office, has attacked “big name” brands including telecoms firms EE for carrying out nuisance messages and calls.

Rethink Mental Health and Mind have released two new films in their Time to Change campaign to change the public’s attitudes to mental illness.