Hasta La Creative!

(TrendHunter.com) 320? Licht is an interactive art project by German design studio Urbanscreen. The project is meant to transform an industrial gasholder into a visually striking gallery space.

Located in…

(TrendHunter.com) The L’Officiel Indonesia ‘Le Desir’ editorial follows the story of a somber sapphic relationship. Quiet and reflective, it is almost as though there is something fleeting about…

As digital marketers, we regularly discuss industry news with our colleagues and clients. Rarely does a subject spark as much interest and debate as the notion that changes by Facebook have slashed the reach for brands’ pages. Article after article makes the ad industry rounds, gets rehashed again and again, and drives clients to repeatedly ask us, “What do we do about Facebook?”

Unfortunately, these sensationalist articles are only telling half the story by focusing entirely on quantity of impressions, which is a measure of scale. We see the true measure of success on Facebook as achieving quality at scale, not just scale alone.

While it’s easy to portray Facebook as a greedy company trying to drive up paid distribution, we decided to dig into the data to better understand the impact of Facebook’s platform changes. We looked at Facebook Insights data from October 2013 through April 2014 for different 15 brands across three verticals, analyzing more than 385 million organic post impressions from 6,600 unique Facebook posts. Here’s what we found.

Continue reading at AdAge.com

Print
Huggies

If baby doesn’t sleep, no one sleeps.

Advertising Agency:Ogilvy & Mather, Chicago, USA
Chief Creative Officer:Joe Sciarrotta
Group Creative Director:Dave Metcalf, Chris Turner
Creative Director:Andrew Gall, Isaac Pagan
Art Director:Isaac Pagan, HJ Alicia Nam
Copywriter:Andrew Gall
Photographer:Randal Ford
Retoucher:Ian Goode
Cgi:Gigantic Squid

Media, Outdoor
P&G

Advertising Agency:BBDO, Moscow, Russia
Creative Director:Adrian Ely
Copywriter:Grigory Rakovskiy
Art Director:Jessica Preskey
Producer:Maria Yakushina, Andrey Rubtsov, Valery Gorokhov
DoP:Alexandr Polischuk
Client Team Director:Blazej Soniewicki
Assistant Producer:Anna Chernaya
Print Producer:Krivorot Lyudmila
Post Production Producer:Irina Lukashina
Account Manager:Anastasia Bulashchenko, Inna Zharova

Visa is bringing back the star of its London 2012 activity Usain Bolt for the marketing push supporting its sponsorship of World Cup in Brazil.

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Neglected Marmite jars being rescued, the Home Office’s ‘Go Home or Face Arrest’ campaign, and ads for Pussy Drinks were among the most complained ads for 2013.

Voici une campagne de promotion pour la publicité « Gallery of papers » réalisée par atipo. Cette boite réalisées en édition limitée regroupe 15 créations papiers représentant 15 films célèbres. A vous de deviner les différents films qui se cachent derrière ces créations.

Google has set up an online form for European users who wish to request the removal of links to personal details from the search engine, following a court ruling that enforced consumers’ “right to be forgotten”.