Lemon School: Coin

A street artist makes his performance to drivers stopped at the traffic signal. At the end, he asks the audience for money, but is surprised by a driver who plays a trick with a coin, making it disappears. Voice Over concludes: ‘Wanna make money? Be the best’.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Renato Cavalher
Art Director: Ale Tauchman
Copywriter: Renato Cavalher
Producer Company: Berlin Films
Director: João Solda
Sound studio: jamute
Published: August 2013

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CablePlusHD: #MarcaPersonal

Now that the 2014 World Cup is about to start in Brazil 2014 and the players’ Twitter accounts become very important means of communication, we wanted to use this medium so Uruguayan fans can put pressure on a different field: the Twitter accounts of the captains of Costa Rica (Bryan Ruiz), England (Steven Gerrard) and Italy (Gianluigi Buffon). At http://marcapersonal.cableplus.com.uy fans can follow them closely and use the hashtag #PersonalMark to write them messages and put pressure on them and not let them breathe for one second on their social media account. CablePlusHD offers the best way to follow the World Cup closely with total coverage, and now also gives the fans the chance to play the match on Twitter.

Advertising Agency: McCann, Montevideo, Uruguay
Chief Creative: Leandro Gómez
Copywriter: José Majó
Production Company: Takeoff Media

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Volkswagen: Wolves

Discover your wild side. The Volkswagen Tiguan.

Advertising Agency: DDB, Moscow, Russia
Creative Director: Holger Paasch
Art Directors: Holger Paasch, Alexey Sanzharovskiy
Copywriters: Holger Paasch, Aleksandr Bozhko
Account Director: Deem Muratov
Post production Agency: Belle Ville Creative Production
Creative producer: Egor Mikhaylov
Senior Art Director: Aleksey Soroka
Digital artists: Nikita Stepanov, Sergey Klyosov, Sergey Brezhnev
Photographer: Sergey Klyosov
Published: April 2014

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Volkswagen: Lions

Discover your wild side. The Volkswagen Tiguan.

Advertising Agency: DDB, Moscow, Russia
Creative Director: Holger Paasch
Art Directors: Holger Paasch, Alexey Sanzharovskiy
Copywriters: Holger Paasch, Aleksandr Bozhko
Photographer: Sergey Klyosov
Post production Agency: Belle Ville Creative Production
Creative producer: Egor Mikhaylov
Senior Art Director: Aleksey Soroka
Digital artists: Nikita Stepanov, Sergey Klyosov, Sergey Brezhnev
Photographer: Sergey Klyosov
Published: April 2014

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AZO Bladder Control: Maps

Advertising Agency: Grok, New York, USA
CEO: Julie Bauer
Chief Creative Officers: Tod Seisser, Steve Landsberg
Art Director: Eric Lee
Agency Producer: Bob Shriber
Director: Paul Riccio
Production Company: Sandwick Media
Editorial: Hooligan
Published: May 2014

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WWF: Trees are our life source, 1

We live where someday they lived.

Creative: Felipe Mambuscay
Additional credits: Leonardo Botero, Javier Pedraza, Stiven Castaño, Hugo Mejia

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WWF: Trees are our life source, 2

We live where someday they lived.

Creative: Felipe Mambuscay
Additional credits: Leonardo Botero, Javier Pedraza, Stiven Castaño, Hugo Mejia

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Gomes da Costa: BodyFishness

Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Ricardo John
Head of Art: Fábio Simões
Creative Directors: Hernán Rebaldería, Santiago Dulce
Copywriter: Erick Mendonça
Art Director: Robison Mattei
RTV: Marcia Lacaze, Fafá Oliveira
Graphic Producers: Flávio Schaefer, Flávio Colella
Production Company: Zohar Cinema
Sound Production: Shuffle Audio
Photographer: Régis Fernandez
Published: October 2013

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Hospital Metropolitano: Little Things, Hedgehog

Don’t let little things feed your stress. 7th April. World Health Day.

Advertising Agency: Danza Estratégia e Comunicação, Vitória, Brazil
Creative Director: Luiz Carlos Silva
Art Director: Rodrigo Varejão
Copywriter: Gislaine Spagnol
Published: April 2014

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Hospital Metropolitano: Little Things, Puffer Fish

Don’t let little things mess with your serenity. 7th April. World Health Day.

Advertising Agency: Danza Estratégia e Comunicação, Vitória, Brazil
Creative Director: Luiz Carlos Silva
Art Director: Rodrigo Varejão
Copywriter: Gislaine Spagnol
Published: April 2014

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Hospital Metropolitano: Little Things, Cat

Don’t let little things irritate you. 7th April. World Health Day.

Advertising Agency: Danza Estratégia e Comunicação, Vitória, Brazil
Creative Director: Luiz Carlos Silva
Art Director: Rodrigo Varejão
Copywriter: Gislaine Spagnol
Published: April 2014

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Sea Shepherd: Bleeding Ocean

Art Director: Rafael Pfaltzgraff
Copywriter: Gabriel Lepesteur
Film Producer: Mousehouse
Director: Bruno Miguel
Audio: Heaven Shall Burn
Published: May 2014

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Mankind: Violence is violence

Advertising Agency: Dare, London, UK
Creative Director: Sean Thompson
Creatives: Andrew Bevan, Jess Morris, Chloe Pope
Producer: Karen Edgan
Design: Kerry Roper
Director: David Stoddart
Producer: Matt Brown
Dop: Katie Swain,
Camera: Jack Abbot, Tom Ralph
Sound: Steve Anderson
Editor: Sam Bould
Second Editor: Shaun Gardiner
Flame Operator: Jack Stone
Producer: Katie Truelove
Tk Operator: Dan Moran
Sound Design: Tony Rappacioli
Published: May 2014

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Pantene – A Year Of Bad Hair Day (2014) 2:00 (Israel)

Pantene - A Year Of Bad Hair Day (2014) 2:00 (Israel)

It’s not just a bad hair day. It’s a bad day. When Pantene stopped distributing its curly hair cream Israeli women didn’t take it lying down. Grey decided to answer the complaints on social media one by one, turning their bad days into good days.

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Kingsford Charcoal "Get Off Your Gas" (2014) :30 (USA)

So no matter how ‘social’ your gas grill is, you’re still hangin’ out on your own. Go back to Luddite charcoal and make some real food and hang out with real people.

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Pocari Sweat – Dream Capsule on the moon – (2014) 8:45 (Japan)

Pocari Sweat - Dream Capsule on the moon - (2014) 8:45 (Japan)

Pocari Sweat, my favorite named sports drink, has stepped away from making really bizarre clips that we’ve collected prior, and into spaaaaaaaaace. Say it with me people, Pocari Sweat in spaaaaaaaace.

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McDonald's "Picto" (2014) :40 (France)

When French kids aren’t expressing their anarchy through tagging trains, buildings and bridges, they’re banning together to tag empty billboards with beautifully designed artistic renderings of McDonald’s food. Hide your kids, hide your wives.

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Serta: "Alpaca" (2014) :15 (USA)

When your mattress is this comfortable, you’ll be comfortable with anything. Even alpacas.

Or the ‘dumb husband’ cliché.

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Serta: "Testing" (2014) :15 (USA)

When your mattress is this comfortable, you’ll be comfortable with everything. Even glowy husbands.

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Serta "Champ" (2014) :15 (USA)

When your mattress is this comfortable, you’ll be comfortable with everything. Even husbands who quit their job to become table tennis champions.

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