Category: Career Oxygen
Summary: After putting in hours upon hours, day after day at your job, the truest gesture of appreciation comes in the form of a raise.
Sure, a “thank you” here and there or a Saturday barbecue hosted by your boss is nice, but most employees agree that nothing says “I value your hard work” more than a good ‘ole fashioned raise.
Category: Career Oxygen
Summary: It can feel like the same old thing — you and hundreds, if not thousands, of other job seekers are trying to make a good first impression. Career fairs can be a critical piece to your job search because of the access they provide you, in person, to employers who are hiring — a goldmine. But how can you stand out in the sea of faces from the hundreds of others in your field vying for the same job?
Category: Up Your Game
Summary: In a world filled with endless consumer choices, too many marketers still push out one-size-fits-all messages. Very few CRM cadences are self-directed by consumers, which might account for generally flat or low response and engagement rates.
At a time when everybody is a gamer used to picking characters or avatars, setting game play levels, and making choices of all kinds, marketers rarely give their customers and prospects the option to set preferences for content, channels, or cadence.
Category: Hire & Higher
Summary: Nowadays, it seems as though interviewers go through the same tactics over and over again; the same five questions about your qualifications or employment history. Further exacerbating the situation, the spread of career advice blogs, job forums, and the endless amount of “tips on interviewing” articles has given interviewees with the same, bland responses. Given this problem, how can interviewers, recruiters, and HR professionals better determine whether the candidate is actually qualified?
Category: Up Your Game
Summary: Although most of us believe that networking is a necessity for both our personal life and our careers, it sometimes has negative connotations. It “conjures up images of back-slapping, forced smiles, awkward conversations or brown-nosing.” Because of that, many people shy away from the process. Often to their loss.
Category: Career Oxygen
Summary: When choosing a job, is the benefits package one of your deciding factors? Are you slowly ebbing away from that dream designer or marketing job in favor of low co-pays?
For many people, working for a company that offers a superior health benefits plan is a top priority, especially for families.
Category: Hire & Higher
Summary: In 2013, there were roughly 40 million millennials entering the job market, which is expected to nearly double by 2025.
With that being said, millennials will most definitely be part of the future of your business.
The work ethic of millennials seems to generate mixed emotions from employers; some say that this generation is lazy and does not accept full responsibility nor are they as motivated as past generations.
Category: Up Your Game
Summary: According to Will Rogers, an expert is “a man fifty miles from home with a briefcase.” Nowadays, it’s everyone with a computer. If everyone’s an expert, why hire anyone? There’s the rub: Our severely crippled economy begs everyone to be an expert. Or at least pose as one.
Category: Guest Column
Summary: Facebook Exchange, FBX, the ads in the News Feed — the primo real estate on Facebook — is a year old and vying to become an indispensible partner to direct and CRM marketers.
The pitch directly addresses the needs and anxieties of brands that want consumers to take action on social networks.
Category: Up Your Game
Summary: “The Internet is written in ink.”
Or is it?
It seems everyone believed that phrase after the ex-girlfriend of Facebook founder, Mark Zuckerberg, said it in the movie The Social Network.
Category: Guest Column
Summary: We could say that public relations dates back millennia — or at least the concept of informing and persuading the public and creating publicity does. If you think about it, the pyramids in Egypt were actually just a really large-scale publicity stunt. Pharaohs created these pyramids in order to promote their divine right to lead the state.
Be On reviews the latest viral video from Etihad Airways.
MasterCard is in talks to extend its 20-year sponsorship of the Uefa Champions League, describing the tournament as a “fabulous” fit for its experience-driven marketing strategy.
Advertising and media has been rated the worst sector for giving women the chance to progress at work, according to research from the career coaching company Talking Talent.
This year’s European Elections have been perhaps one of the most hotly contested of recent years, with the UKIP campaign driving much of the media conversation, says Marcos Angelides, head of social, at communications agency Way to Blue.
Fred & Farid, the French agency, has released a spoof case study claiming credit for the failed merger between Omnicom and Publicis.
The launch of Facebook’s $1m-a-day video ad platform has set the cat among the pigeons – and for good reason, says Stuart Smith, client services director, Mediaocean.
Nintendo is offering the players of ‘Mario Kart 8’ on its Wii U console a chance to have highlights of their games screened during an ad break on the E4 television channel.
This week Facebook unveiled a new feature that allows people to ask their friends about their relationship status. Owen Farrington, the head of social media at BMB, explains what the tool means for advertising.
Voici la dernière campagne de Heineken où le protagoniste explore divers établissements cachés au coeur de la ville dans le but de traquer une femme de mystère. Créée par Wieden & Kennedy Amsterdam, cette publicité retrace un parcours étonnant, créatif et dynamique accompagnée d’une bouteille Heineken dans chaque lieu.
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