Hasta La Creative!

No Reino Unido, 40% das vítimas de violência doméstica são homens. Apesar de a maior parte das vítimas ainda ser do sexo feminino – e por isso mesmo a maioria das campanhas focarem neste público -, não quer dizer que a minoria masculina deva ser ignorada, como mostra a encenação criada pela Dare de Londres para a organização ManKind. A ideia é mostrar que violência – em especial a doméstica – é sempre violência, não importa quem é a vítima.

Com produção da Dark Energy e direção de David Stoddart, o filme destaca diferentes reações, de acordo com a vítima, revelando que ainda temos um longo caminho a percorrer em relação aos nossos preconceitos. Vale pensar a respeito.

Post originalmente publicado no Brainstorm #9
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Media, PR
Nbs

Due to the sporting events that Rio de Janeiro will host, the city has been receiving large investments and, in consequence, it’s facing a significant development.The greatest example of this may be the UPP (Unit of Pacifying Police) who are turning the poorest communities in Rio into peaceful places and therefore more open to the city. 

Considering this scenario, the Brazilian advertising agency NBS decided that the celebration of their 10 years in the market should be related to these changes in Rio’s society and market. That was how the project Rio +Rio was born, aiming to facilitate the entry of the private sector in pacified communities and generate business favoring both parties. 

For that, NBS has opened a business unit in the middle of the community of Santa Marta. Thus becoming the first advertising agency based in a favela, building a bridge between brands and these communities.

Advertising Agency:Nbs, Rio De Janeiro, Brazil
Creative:André Lima
Creative Director:André Lima
Planning:Mariane Maciel e Taciana Abreu
Business Manager:Aline Pimenta
Corporate Communication Manager:Marilena Senra
Acccount:Antonino Brandão
Field Supervisor:Camilo Coelho
Consultant:All Awards

(TrendHunter.com) If you have your heart set on a particular DIY phone case design and have a love of nostalgia, the Bit Bead kit is like a dream come true.

The Bit Bead kit is a real blast from the past, mashing…

(TrendHunter.com) Many people are finding ways to keep the nail art fad going strong and the Nail Art History website shows that elevating the humble manicure with the help of fine art inspiration may be the key….

Media, Direct Marketing, PR
Grupo RBS

Advertising Agency:Lew’LaraTBWA, São Paulo, Brazil
Creative Group ECD:Felipe Luchi
Chief Creative Officer:Manir Fadel
Creative Director:Cesar Herszkowicz
Art Director:Philippe Daijo, Gabriel Jardim
Copywriter:David Bessler, André Barreiros

Print
ESPN

Advertising Agency:Wieden+Kennedy, New York, USA
Art Director:Cristiano Siqueira
Illustrator:Cristiano Siqueira

Outdoor
Nescafé

Advertising Agency:Marcel DF, Mexico CIty, Mexico
Creative Chief Officer:Manolo Techera
Creative Director:Karla Santa Anna
Account Director:Alfonso Alcocer

Outdoor
Zoo Atlanta
Ball of the Wild. A gathering to celebrate nature, conservation & 125 years of Zoo Atlanta.
Advertising Agency:Bbdo Atlanta, USA
Executive Creative Director:Wil Boudreau
Associate Creative Director:Jason Duvall
Art Director:Jason Duvall
Copywriter:Scott Biear

Film
ONG Trânsito Amigo

Advertising Agency:Giacometti, Rio De Janeiro, Brazil
Creative Director:Joao Santos
Art Director:Luiz Eduardo Ozório
Copywriter:Marco Ferreira
Photographer:Márcio Freitas
Directors:Luiz Eduardo Ozório, Humbetto Rosa, Thairon Mendes

Print
Evil Love

Advertising Agency:Evil Love, Barcelona, Spain
Creative Director:Quim Fonoll
Art Director:Francesc Coves
Copywriter:Laura Torne
Illustrator:Gregori Saavedra
Photographer:Gregori Saavedra