M80: Winds of change

We play stories.

M80 its a portuguese radio station that only plays music from the 80’s.

Advertising Agency: MSTF Partners, Portugal
Creative Directors: Susna Sequeira, Lourenco Thomaz
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Post Production: Studio Nuts, Romeo & Julieta

LeGrand: The Big Change – Current situation

Advertising Agency: Les Gros Mots, Paris, France
Art Director: Damien Real
Copywriter: Chris Esquerre, Nicolas Moreau
Director: Benjamin Lehrer
Production: Blackbox
Published: December 2013

LeGrand: The Big Change – Work

Advertising Agency: Les Gros Mots, Paris, France
Art Director: Damien Real
Copywriter: Chris Esquerre, Nicolas Moreau
Director: Benjamin Lehrer
Production: Blackbox
Published: December 2013

LeGrand: The Big Change – Results

Advertising Agency: Les Gros Mots, Paris, France
Art Director: Damien Real
Copywriters: Chris Esquerre, Nicolas Moreau
Director: Benjamin Lehrer
Production: Blackbox
Published: December 2013

Thai Health Promotion Foundation: Slow

Advertising Agency: The film factory, Thailand
Director: Pongpaiboon Siddhighu
Project Director: Pornchai Sanchaichana
Published: May 2014

YouTube está desenvolvendo app dedicado para criadores de conteúdo

A qualidade do conteúdo produzido para o YouTube tem melhorado a cada dia, mas os criadores ainda não possuem ferramentas boas o suficiente que lhes ajudem a acompanhar e interagir com a sua audiência.

Entendendo a importância dos conteúdos originais para a evolução da plataforma, o YouTube vêm estreitando o seu relacionamento com essa comunidade de criadores para conseguir compreender o que eles realmente precisam para alavancar sua criatividade e produção.

A tradução coletiva de legendas de vídeos pode ser uma ferramenta bacana, já que 80% da audiência do YouTube vem de fora dos EUA

Em um vídeo rápido, de cerca de 3 minutos, a equipe do Google que trabalha especialmente com YouTube revelou alguns dos projetos em que eles estão envolvidos e que estão sendo confeccionados tendo em mente o produtor de conteúdo. Entre eles, está desenvolvimento de um aplicativo dedicado aos youtubers, que facilitaria o controle dos canais através de plataformas móveis, um sistema que facilite a tradução das legendas a partir de um esforço coletivo, já que mais de 80% do tráfego dos vídeos vêm de fora dos EUA, e a possibilidade de financiar projetos de conteúdo com o apoio da audiência, em uma espécie de crowdfunding interno do YouTube.

Não foram, contudo, estipuladas datas para o lançamento oficial de nenhuma dessas novidades, mas o intuito do vídeo provavelmente foi o de acalmar e dar esperanças aos produtores de conteúdo, que poderão acompanhar as novidades através do canal YouTube Creators.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Seeing Beyond

A civilizational moment of truth.

From Adbusters #113: Blueprint for a New World, Part 2: Eco

Across the Western world, each one of us is faced with an idea — an abstract concept that is so distant that it almost seems non-existent.

It’s hidden behind a mind-numbing rhetoric of reassurance and consumerism, the necessities of war and the fulfilling nature of obedience. But sometimes, as if in the corner of your eye, you see through this façade. You capture a moment of clarity and self-reflection and you hesitate, and then realize that the world narrative that we are given as true could not be any further from the truth.

Kai Newman

Catch the final instalment of this mind journey tomorrow!

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Part I |
Part II |
Part III |
Part IV

Source

Food Truck Road Trips – 5 Signs You Might Be Obsessed with Food Trucks (SPONSORED) (GALLERY)

(TrendHunter.com) You Actually Brake for Food Trucks
When you see a food truck, you make a b-line for it. You’ll take a left on red. You’ll cross three lanes of traffic. You’ll cut people off. Even if you’re…

Entlebuch, Switzerland"The Entlebuch Message" (2014) 2:00 (Germany)

Entlebuch is Switzerland’s first official UNESCO biosphere. So they decided to invite tourists to experience their green land (geddit?) Anyway, they didn’t just invite tourists on Earth.

Country: 

Commercials: 

Qatar Cancer Society: Generosity is its own reward

Qatar Cancer Society is dedicated to the prevention and treatment of cancer and focuses on the implementation of awareness and prevention programs aimed at informing the public and healthcare professionals on the disease. As part of our Corporate Social Responsibility, Resolution Productions developed a smart funding initiative that brought together many of Qatar’s largest organisations, including Ooredoo, Barwa Bank, Qatargas, Al Faisal Holdings, QTV and Qmedia who generously donated time and money to make this project possible. In true collaborative fashion the staff of Resolution Productions also gave time, experience and skills free of charge to the project. Titled “Generosity is its Own Reward’ the film tells the story of a young Qatari boy’s special relationship with his grandfather. The young boy, with the help of his brother comes up with the idea of collecting money from his relatives during Eid al Fitr and donating these funds to the Qatar Cancer Society. It shows the lengths that a loving grandson will go in his efforts to support his grandfather’s fight against Cancer. It is a story of family, of Qatari values and the innocence of youth. The soundtrack is by renowned Qatari musician, Fahad Al Kubaisi.

Advertising Agency: Resolution Productions, Doha, Qatar
Creative Director: Simon Ferguson
Film Director: Marlon Griffin
Executive Producer: Geoff Hunt
1st Assistant Director: George Chalouhi
Head of Post Production: Craig Chaplin
Copywriter: Simon Ferguson
Production Manager: Millie Lockhart
Aired: April 2014

Intel: Conflict-Free

Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will McGinness
Creative Director: Tom Scharpf
Associate Creative Director: Eric Boyd
Art Director: Stephen Lum
Copywriter: Liz Cartwright

Dr Pepper: /1 Americans

Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Associate Creative Director / Art Director: Erick Mangali
Associate Creative Director / Copywriter: Ryan Lehr
Copywriter: Trey Tyler
Art Director: Jacob Abernathy
Director of Integrated Production: Vic Palumbo
Executive Producer: Lisa K. Johnson
Integrated Producer: Matthew Magsaysay
Music Director: Dave Rocco

Rotary Club: FateLine

Creative Agency: JWT, Kolkata, India
National Creative Director: Senthil Kumar
Senior Vice President: Raji Ramaswamy
Senior Creative Director: Arjun Mukherjee
Creatives: Partha Chowdhury, Altaf Hossain, Uttaran Chaudhuri, Subhrakanti Mandal, Anwesha Mukherjee, Ranjan Show
Client Servicing Directors: Tapan Sen, Sayam Bhadra
Client Servicing Director, Digital: Surojit
Client Servicing: Ritwik Roychowdhury
Production House: Eeksaurus
Director: Suresh Eriyat
Producer: Nilima Eriyat
Executive Producer :Mehernosh Dastoor
Music: Rajat Dholakia
Voiceover: Mr. Amitabh Bachchan
Sound Engineer: Arun Crastos, Chester Misquitta
Singers: Madhu, Sancheeta, Sheetal, Puja, Chandni, Vidya, Sweta, Komal, Mosin, Vicky and Vikas from Pratham Bret Lee Music School, Govandi
Lyricist: Mr. Praveen Patil from Pratham Bret Lee Music School, Govandi
Associate Director: Kevin Varghese
Production Co-ordination: Himakshi Rawal, Sakshi Gaur
Project Lead: Sunita Kathiwada
2D Animation Team Lead: Arun Rane
3D Animation Team Lead: Swapnil Patil
Pre-Production: Arun Rane, Sunita Kathiwada, Anamika Baruah, Rajib Mandal, Divya Chaturvedi, Anushweta De Sarkar
Visual Design: Sunita Kathiwada
2D Animation: Arun Rane, Sunita Kathiwada, Anamika Baruah
Character Design: Anamika Baruah
Clean up & Layout: Shailesh Chindarkar, Ramesh Jadhav, Sanjay Patkar
3D Animation Team: Swapnil Patil, Anik Roy
Rigging: Hitendra Singh
Modeling: Devender Parmar
Lighting: Devender Parmar, Amar Patel
Texturing: Devender Parmar, Amar Patel, Khayali Pandya
Rendering: Devender Parmar, Amar Patel, Hitendra Singh, Aditya Raje
Compositors: Nilesh Dhore, Manish Bhanushali, Vikrant Jabde
Scan & Post Production: Jivan Gaikawad

Victoria Gin: That's the spirit

Advertising Agency: Entrinsic, Toronto, Canada
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Art Director: Christina Pinto
Production Company: Revolver Films
Director: Christopher Wahl
Executive Producer: Richard Cureton
Executive Producer: Luc Frappier
Line Producer: Rory Halsall
Director of Photography: Vinit Borrison
Editorial: Rooster Post
Editor: Drew Stevenson
Music: BOOMBOX
Executive Music Supervision: Roger Leavens
Sound Design: Marcel Ramagano
Casting: Shasta Lutz, Jigsaw Casting

M80: Rendez vous

We play stories.

M80 its a portuguese radio station that only plays music from the 80’s.

Advertising Agency: MSTF Partners, Portugal
Creative Directors: Susna Sequeira, Lourenco Thomaz
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Post Production: Studio Nuts, Romeo & Julieta

Fox's 'X-Men' Sequel Topples 'Godzilla' With $90.7M Debut


“X-Men: Days of Future Past,” the latest film in the Marvel Comics series about mutants with super powers, opened with U.S. and Canadian weekend sales of $90.7 million for 21st Century Fox, easily surpassing its 2011 predecessor.

“X-Men” pushed aside “Godzilla,” a new take on the 1950s monster film, to claim the No. 1 spot in the extended U.S. Memorial Day weekend, Rentrak Corp. said in an e-mailed statement Sunday. “Godzilla” garnered $31.4 million for Legendary Entertainment LLC and its partner and distributorWarner Bros., placing second. “Blended,” a Warner Bros. romantic comedy, opened third with $14.2 million.

Studios often look to sequels to outdraw the previous films. “X-Men: Days of Future Past,” starringHugh Jackman and Patrick Stewart, is the second of a new trilogy that Fox is producing. Six previous pictures have collected $2.4 billion globally for the studio since 2000. “X-Men: First Class,” which kicked off the new series in 2011, took in $55.1 million in its debut.

Continue reading at AdAge.com

The Interior of Wes Anderson

Pour son dernier numéro, le magazine de design d’intérieur Apartamento s’est intéressé à l’intérieur et la décoration de Wes Anderson et de ses films. Les miniatures, les hôtels kitschs aux quatre coins du monde et les détails font la différence et créent un langage visuel qu’on peut lire à travers toute sa filmographie.

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Expressive Emotional Photography – This Stunning Human Emotions Photo Series is Raw and Powerful (GALLERY)

(TrendHunter.com) This stunning new human emotions photo series does a great job at capturing a range of feelings most of us can relate to.

Captured by Denver-based portrait photographer Mike Larremore, this…

'Mad Men' Recap: The Best Things in Life


Leave it to “Mad Men” to make an episode that kills off a major character one of the more upbeat in recent memory.

Consider the relatively positive outcomes. Don, having already fought his way back from exile, successfully fights off another ouster. Peggy makes a brilliant presentation and wins the Burger Chef business. Roger Sterling is poised to regain leadership if not control of his agency. Jim Cutler is declawed, while Ted Chaough is hanging in there. Sally chooses the good boy. Men are on the moon — and they’re Americans! Even the death of Burt Cooper is accompanied by a little song and dance, a gift to “Mad Men” fans aware of actor Robert Morse’s Broadway past.

For all the good vibes, the closing moments of the first half of the show’s final season were tinged with the ominous. In the final scene, Cooper comes to Don in a vision and regales him with a little version of a standard that Bing Crosby made famous. Sure, it’s a send-off, but it can also be taken as a criticism of the action that came before, the happy refrain actually a scalpel to pick apart what had happened moments before in a partners meeting: “The moon belongs to everyone/the best things in life are free.”

Continue reading at AdAge.com

Tá difícil combinar uma saída com os amigos? Pode ser culpa dos smartphones

Quando as mensagens de um grupo de amigos começam a apitar no seu smartphone, você sabe que provavelmente vai fazer algo bacana no fim de semana, ou não. Combinar programas através de mensagens é tão prático, mas muitas vezes as pessoas desistem no meio do caminho.

Esse é o problema #classemédiasofre retratado nesse vídeo – ao invés das mensagens acelerarem e facilitarem a organização do programa com os amigos, elas acabam sendo utilizadas para desmarcar ou adiar o combinado, em um loop infinito que muitas vezes acaba nunca sendo completado. Com isso, smartphone é apontado como o grande culpado por miar os programas do seu fim de semana.

Entre as principais categorias de gente que desiste estão os atrasadinhos, que avisam que não vão conseguir chegar à tempo (e acabam nem indo), as pessoas que avisam que não poderão comparecer, mas que tentam remarcar para uma próxima (que raramente realmente chega a acontecer) e os questionadores, que querem saber mais detalhes sobre o evento para tentar decidir se vale ou não a pena sair do sofá.

Só não sei o que parece mais malandragem: se esquivar de um programa com os amigos usando mensagens de texto OU culpar o smartphone por isso.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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