Hasta La Creative!

Há algumas semanas a gente mostrou por aqui a Happiness Arcade, uma máquina de fliperama ativada por garrafas vazias de Coca-Cola criada pela Grey de Bangladesh, para mostrar a importância da reciclagem. No Vietnã, a marca volta a mostrar seu comprometimento com a sustentabilidade incentivando o reaproveitamento inteligente de garrafas com o projeto 2nd Lives.

Com criação da Ogilvy & Mather da China, 2nd Lives consiste em oferecer ao consumidores um kit de “ferramentas” que quando combinadas às garrafas, as tornam reutilizáveis, de diversas maneiras diferentes  – são 16 opções que vão de pincéis a apontadores, passando por sprays e brinquedos.

É uma ideia bacana, que meio que “oficializa” o hábito que muita gente já tem de reutilizar garrafas de plástico. Ainda assim, bem que podia chegar por aqui também.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Pop culture icons, especially fictional ones, always seem to be in perfect shape, so Alex Solis created a series called ‘Famous Chunkies’ that depicts otherwise.
The Chicago-based…

Welcome to Ad Age’s 17th annual Women to Watch, where we highlight accomplished women who have made significant contributions to marketing. This year’s class of 30 includes women who are reshaping the media landscape (Xbox’s Nancy Tellem and Maker Studios’ Erin McPherson); breaking marketing boundaries (Diageo’s Syl Saller and Huggies’ Lizette Williams); rethinking data (Starcom’s Danielle Gonzales) and blazing new trails for business-to-business (Cisco’s Blair Christie; Dell’s Karen Quintos and Salesforce’s Lynn Vojodich). Many of them are also dedicated to opening up new opportunities for their peers, such as L’Oreal’s Rachel Weiss, Resource’s Kelly Mooney and Havas’ Patti Clifford. We hope you will enjoy reading about them as much as we did discovering them.

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Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Directors:Akim Zerouali
Copywriter:Pierre Philippe Sardon
Art Buyer:Claire Nicaise-Schindler
Photographer:Jean-François Robert
Print Production:The Shop

Category: Career Oxygen
Summary: If you do a lot of freelance creative work, you might wonder what set you on the freelance path in the first place. In the old jobs-a-plenty economy, the answer might have been creative freedom, or indecision about how you wanted to spend your future and who you wanted to spend it with — the old failure-to-commit problem. Or perhaps you were just using the freelance life as a way of getting your foot in the door when you were just out of school or in the midst of a career change.

Coca-Cola GB is today launching a long-term programme of physical activity in parks across the UK, with the aim of getting a million people “active” by 2020.

The Australian five cent coin has become almost worthless in the eyes of local consumers, with its value amounting to very little. But charitable group Unicef has created the ‘5 Fund’ to put those five cent pieces to good use.

(TrendHunter.com) These days, there exist a wide variety of robotic toys for kids of all ages. There are robotic toys that appeal to all kinds of kids, not just necessarily for those kids with an interest in science….

Sonia Carter, head of social and digital media for Mondelez Europe, rifles through her bag in search of a French Carambar. She wants to share her favorite Mondelez product, but it’s not there — she appears to have eaten it. “You never, ever grow out of the magic of sweets and chocolate,” she laughs apologetically.

Ms. Carter works across Kraft-owned Mondelez International’s biggest territory, Europe, which covers 33 markets. Last year the U.K. success of her Cadbury Creme Egg digital campaign, made up of a series of one-off posts that created a narrative thread, brought about a shift in the confectionery giant’s social media strategy.

The Creme Egg results showed that a combination of paid and viral content on Facebook drove the same purchase consideration — 20% uplift — as TV, but with a third of the investment. As a result, the new “storytelling at scale” strategy was born.

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