The way you share says a lot.
They are twins.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre
Published: April 2014
The way you share says a lot.
You are the older brother.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre
Published: April 2014
The way you share says a lot.
You have OCD.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre
Published: April 2014
The way you share says a lot.
Work colleague 1 is your boss.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre
Published: April 2014
The way you share says a lot.
You only became his friend because of his sister.
Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre
Published: April 2014
Up to 6 hours protection against surface bacteria.
Advertising Agency: McCann, Singapore
Executive Creative Director: Danny Higgins
Senior Creative Director: Ali Grayeli
Creative Director: Alfred Wee
Copywriter: Alex Tagaroulias
Art Director: Alfred Wee
Photographer: Nemesis Pictures
Digital Imaging: Darren Soong
3D Digital Imaging: Core Viz
Up to 6 hours protection against surface bacteria.
Advertising Agency: McCann, Singapore
Executive Creative Director: Danny Higgins
Senior Creative Director: Ali Grayeli
Creative Director: Alfred Wee
Copywriter: Alex Tagaroulias
Art Director: Alfred Wee
Photographer: Nemesis Pictures
Digital Imaging: Darren Soong
3D Digital Imaging: Core Viz
Up to 6 hours protection against surface bacteria.
Advertising Agency: McCann, Singapore
Executive Creative Director: Danny Higgins
Senior Creative Director: Ali Grayeli
Creative Director: Alfred Wee
Copywriter: Alex Tagaroulias
Art Director: Alfred Wee
Photographer: Nemesis Pictures
Digital Imaging: Darren Soong
3D Digital Imaging: Core Viz
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Managing Directors: Sebastian Hardieck, Kristoffer Heilemann, Darren Richardson
Chief Creative Officer: Wolfgang Schneider
Executive Creative Director: Carsten Bolk
Art Directors: Fabian Pensel, Tatjana Genin
Copywriter: Ramón Scheffer
Group Account Director: Sonja Struss
Junior Account Manager: Franziska Nessel
Head of TV: Steffen Gentis
Production Company: CraftWork
Post-Production Company: nhb studios Düsseldorf GmbH
Producer: Kathrin Rybaczyk
Music/Sound Design: MassiveMusic Amsterdam | Joep Beving, Mr. Zee, Auxiliary the Masterfader
Audio Production House: nhb studios Düsseldorf GmbH
Sound Engineers: Aleksander Rynkowski, André Sudradjat
DOP: Marius Sytwala / SytwalaTV, Kevin Krefta / CraftWork
Editors: Till Markull, Alexander Link
Visual Effects: Christian Wallmeier, Markus Pchalek, Ralf Hietel, Benjamin Jürgens, Johannes Müller, Gregory Chalenko, Carla Cecilie Lind-Valdan
Animation: Timo Wilke
Published: March 2014
Don’t waste your potential.
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Account Director: Lisa O’Brien
Photographer: Getty Images
Account Manager: Emma Spicer
Published: May 2014
Don’t waste your potential.
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Account Director: Lisa O’Brien
Photographer: Getty Images
Account Manager: Emma Spicer
Published: May 2014
Where there’s noise there’re no ideas.
Mute. The sound that awakens ideas.
Advertising Agency: Tapsa Y&R, Madrid, Spain
Executive Creative Directors: Susana Albuquerque, Martin Ostiglia
Creative Director: Luis López de Ochoa
Art Directors: Laia Prades, Fernando Heredia, Manuela Bolívar
Copywriter: Sonia Romero
Published: May 2014
Where there’s noise there’re no ideas.
Mute. The sound that awakens ideas.
Advertising Agency: Tapsa Y&R, Madrid, Spain
Executive Creative Directors: Susana Albuquerque, Martin Ostiglia
Creative Director: Luis López de Ochoa
Art Directors: Laia Prades, Fernando Heredia, Manuela Bolívar
Copywriter: Sonia Romero
Published: May 2014
Where there’s noise there’re no ideas.
Mute. The sound that awakens ideas.
Advertising Agency: Tapsa Y&R, Madrid, Spain
Executive Creative Directors: Susana Albuquerque, Martin Ostiglia
Creative Director: Luis López de Ochoa
Art Directors: Laia Prades, Fernando Heredia, Manuela Bolívar
Copywriter: Sonia Romero
Published: May 2014
Get rid of the unwanted.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Nilesh Pawar, Nilesh Singh
Copywriter: Debanshu Ker
Illustrator: Rahul Arora
Published: December 2013
Get rid of the unwanted.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Nilesh Pawar, Nilesh Singh
Copywriter: Debanshu Ker
Illustrator: Rahul Arora
Published: December 2013
Get rid of the unwanted.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Nilesh Pawar, Nilesh Singh
Copywriter: Debanshu Ker
Illustrator: Rahul Arora
Published: December 2013
At the Publicis Groupe annual shareholders’ meeting in Paris, chairman and CEO Maurice Lvy spoke of the “beautiful dream” of the failed merger with Omnicom, and admitted that the experience has aged him.
Talking to about 450 shareholders and other attendees at the Publicis Cinema on the Champs Elyses in the French capital, Mr. Levy also commented on succession plans for the group, now that the merger is off. He said, “Everything has to come to an end, including the most marvelous experiences, and there will come a day when I’m going to have to walk out gracefully. I’m 72 and I’m starting to sag and look the worse for all this, so I have to get ready.”
He said that during the merger talks, it looked like part of the succession issue had been solved, but that a “hard and fast” conclusion had not been reached. “It’s now going to be up to the supervisory board to go back to that project,” Mr. Lvy said. “They will be doing so this fall and it’s going to take a little while. No doubt next year they will bounce back with the appropriate solution and I shall be there to help the company for as long as I’m welcome not necessarily in an operational role.”
Chris Hardwick, who founded geek website Nerdist Industries in 2008 and is working on expanding his concurrent TV gigs to three from two, knows about building a brand that lives across platforms.
In Comedy Central’s “@midnight,” Mr. Hardwick arguably has TV’s most successful series at using social media. The late-night game show, which began in October and is hosted by Mr. Hardwick and co-produced by Nerdist, regularly outpaces both Jimmy Fallon and Conan O’Brien for Twitter mentions and breaks onto Twitter’s trending topics with its signature segment, #Hashtag Wars. During the segment, comedians devise one-liners for made-up hashtags. Viewers are encouraged to post their own responses to the hashtags on Twitter, with the best responses later shown on air.
Next up, Mr. Hardwick will bring his web series, “All-Star Celebrity Bowling” to AMC. In the pilot, set to debut on AMC next year, Mr. Hardwick competes in a friendly game of bowling against “Mad Men” star Jon Hamm. (Mr. Hardwick promises no bumpers in the gutters.)
Joseph Puthussery, Cisco’s VP demand generation, believes his company’s marketing should look more like Netflix’s.
During last week’s SiriusDecisions conference, Mr. Puthussery lauded the streaming giant’s ability to personalize its website for millions of customers for a product selling for $8.99 a month. He said there was little reason for Cisco’s website not to offer similar personalization, considering its software is much more expensive.
Here, Mr. Puthussery discusses how b-to-b marketers can incorporate elements of b-to-c strategy into their work:
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