Hasta La Creative!

Tim Mellors, the former worldwide creative director and vice-chairman of Grey Group, has joined the WPP-backed production agency Pointblank in the new role of creative partner.

Rainey Kelly Cambell Roalfe/Y&R is reshaping its creative department and has entered into a consultation period with a number of its creative staff, with up to five redundancies expected.

The Department for Work and Pensions has called a pitch for a creative agency for the second phase of its benefit fraud and error campaign.

A recent article in Adweek wondered if independent ad agencies can thrive in the “merger era.”

The answer, of course, is yes. In the era of “storytelling” and “content” nearly anyone and their project manager can get into the advertising business. But it’s not a guaranteed path to success.

The weaknesses of upper management are more visibly pronounced and felt. Dysfunction can’t be covered up in layers of process or management. Plus, smaller shops need alliances and partnerships, which involve lots of trust since there’s always a subtext of fighting over the same slice of client pie. And no small agency wants to admit to a client, “we don’t do that” or “we don’t do that sort of thing well” even if they don’t, which in the era of a thousand digital and mobile tactics becomes quite obvious. It’s simply hard for smaller firms to do everything on behalf of a client, and even harder to turn down a piece of business when offered even if it isn’t the right fit.

It’s the subject of my new column on Talent Zoo.

The post Holding Companies Don’t Hold All The Cards appeared first on AdPulp.

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