Hasta La Creative!

Media, Outdoor, Promo, Design, PR
Humanitas Cancer Center

Smok-Ink project for Humanitas Hospital. 4000 cigarettes, 5 liters of ink, 60 mq of canvas. Welcome inside smoker’s lungs. Find more about the exhibit and the opera on www.smok-ink.it

Advertising Agency:First Floor Under, Milan, Italy
Advertising Agency:TBWA, Milan, Italy
Executive Creative Directors:Francesco Guerrera, Nicola Lampugnani
Authors and Curators:Moreno De Turco, Mirco Pagano
Art Director:Moreno De Turco
Copywriter:Mirco Pagano
Artist:Gionata “Ozmo” Gesi
Assitent:Mattia Turco
Producer:Federico Fornasari
Calligrapher:Virginia Ottina
Account Executive:Marianna Capua
Digital Creative Director:Michele La Fiandra
Web Developer:Chiara Villotta
Art Director Digital:Federico Gatto
Production Company:First Floor Under
Experience Design:Dadomani Studio
Video Maker:Flash Factory
Music:Sheldon Cooper

Media, Online
The Australian Paralympic Committee

Advertising Agency:Mercerbell, Sydney, Australia
Executive Creative Director:David Bell
Copywriter:Shelley Dodd
Art Director:Paul Critchley, Sarah Straker
Creative Group Head:Simon Bloomfield
Executive Producer:Lucy Wallrock
Photographer:Steve Greenaway, Pomegranate
Retoucher:Limehouse creative
Designer:Dan Fowler
Chief Executive Officer:Jason Hellwig
General Manager:Ian Laing
Manager:Rob Lawrenson
Individual Giving Coordinator:Adriana Aguilera
Account Director:James Humphrey
Senior Account Manager:Emma Hartley

Print
La Gazzetta dello Sport

Print Campaign for Gazzetta.it, the new website of Gazzetta dello sport, the most important italian sporting magazine.

Advertising Agency:TBWA, Milan, Italy
Executive Creative Directors:Francesco Guerrera, Nicola Lampugnani
Art Director:Moreno De Turco
Copywriter:Mirco Pagano
Account Executive:Diletta Carminati
Creative Director:Francesco Napoleone
Producer:Federico Fornasari
Production Company:First Floor Under
Photographer:Giacomo Biagi
Post Production:Special Project

Print
Faber-Castell

Finest of the finest.

Advertising Agency:Mayo Draft FCB, Lima, Peru
Chief Creative Director:Humberto Polar
Creative Director:Juan Donalisio
Art Director:Keni Mezarina
Copywriter:Rafael Garcia
Retoucher:Gabriel Ramos
Photographer:Rodrigo Tovar
Central Media:Gloria Herrera

Category: View from the Cheap Seats
Summary: The good news is that small ad agencies and marketing firms are thriving. Everywhere. You can do business from anywhere in the world on behalf of clients who might be halfway around the world.

The Guardian is celebrating “another landmark moment” with the launch of its new smartphone app, offering users increased personalisation and region-specific curation

Children from Rio de Janeiro favela ‘Cidade de Deus’ were loaned cameras by Nikon to show their love of football and give a glimpse into their daily lives, as Brazil gears up to host the World Cup.

Do Us Proud é o nome da nova campanha do jornal inglês The Sun, que usa a música para convocar os torcedores da Seleção Inglesa de futebol a acompanharem as notícias da Copa do Mundo FIFA 2014. Com a assinatura da Grey de Londres, o filme traz uma mensagem bem bacana, ao dizer que não importa vencer ou perder,  contanto que os jogadores entrem em campo com o coração.

Para dar esse recado, o clássico do The Seekers,  I’ll Never Find Another You, foi regravada pelos Dexters, e o vídeo promocional dá uma releitura futebolística aos tradicionais karaokês. A letra é apresentada por 74 pessoas de uma maneira muito original, e vale o play.

Para baixar a música, clique aqui.

Post originalmente publicado no Brainstorm #9
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The approach proved successful for the company’s latest World Cup effort, which has been adopted by 175, or 85%, of its 207 markets. By comparison, 100 markets embraced the 2012 London Olympic Summer Games campaign.

Graphics were designed by Brazilian street artist Speto. Coca-Cola met with several artists before selecting Speto, who created elements for the campaign by carving into scrap wood and spray painting on canvas. Those elements were combined into a modular system that markets can arrange to their liking. They can also be shaded to mimic countries’ national color schemes — red, white and blue in the U.S. or green and yellow in Brazil, for example. Mr. Sommerville described the system as a “coloring book” for marketers.

“Our mindset was, how do we go from the napkin to …175 markets. If we can’t take that artwork and turn it into a system, then it will not get adopted,” Mr. Sommerville said. “What we don’t want is matching luggage. We give the markets creative freedom, but actually they’re all working off the same ingredients.”

Continue reading at AdAge.com

Pernod Ricard is tapping into consumers’ appetite for personalised products in the run-up to Father’s Day by giving them the chance to create bespoke whisky labels, in a move that signals the drinks company’s first major step into personalisation.