May
08
Hottest virals: US gov hires Daniel Craig for sexual assault film, plus Coke and P&G
Posted in: UncategorizedThe latest viral videos from US Government, Coca-Cola and Procter & Gamble.
May
08
Morrisons’ sales plummet ahead of major ‘cheaper’ repositioning
Posted in: UncategorizedMorrisons’ like-for-like sales dropped dramatically by 7.1% for the quarter ending 4 May, as it gears up to take on the discounters with considerable price drops.
May
08
Belgian Association of Stutterers: A stutterer becomes a professional radio voice-over
Posted in: Uncategorized
Radio
Belgian Association of Stutterers
We coached a stutterer to become a professional radio voice-over, to prove stuttering can be overcome. He was presented to different clients in radio castings.
Until he was chosen to be the voice-over in a national radio campaign for the National Lottery. After each spot for the National Lottery, we heard a personal message from the stutterer.
Advertising Agency:Famous, Brussels, Belgium
Creative Director:Tim Driesen, Iwein Vandevyver
Digital Creative Director:Laurent Dochy
Creative:Pieter Claeys, Diederik Jeangout
Radio Production Company:Sonicville
Coaching:Thierry Van Durme
May
08
Cheeky Hollywood Editorials – MeUndies Underwear Re-Interprets Hollywood Ambitions (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) MeUndies underwear enlisted the creative help of photographer Ben Kirschenbaum and art director Michelle Plotkin to produce a Hollywood-inspired editorial. If there was ever an industry you need to…
May
08
Whiskas: Kitchen, Garden, Living Room
Posted in: Uncategorized
Print
Whiskas
Advertising Agency:Abbott Mead Vickers BBDO, London, United Kingdom
Creative Director:Paul Brazier
Art Director:Alan Wilson
Copywriter:Diccon Driver
Illustrator:Dave Hopkins
May
08
WMC Grey: Senior
Posted in: Uncategorized
Print
WMC Grey
Senior in two weeks.
You can get more from two weeks at our agency than your mates would out of four years at school. Pump up your portfolio, so you get ahead.
Advertising Agency:WMC/GREY, Prague, Czech Republic
Creative Director:David Suda
Art Director:Richard Axell
Copywriter:Jan Ridl
Additional Credits:Katerina Hlavkova
May
08
Dual: Pop Up Lamp
Posted in: Uncategorized
Direct Marketing
Dual
Advertising Agency:Ideas MCW, San José, Costa Rica
Creative Director:Paulo Chacón
Art Director:Jason Vargas
Copywriter:Fabio Garcia
Photographer:José Soto
Editor:Christian Herrera
May
08
Audi Parking System Plus: Back an Forth
Posted in: Uncategorized
Print
Audi
Look back and forth at the same time.
Parking system plus with reversing camera.
Advertising Agency:thjnk, Hamburg, Germany
Creative Directors:Torben Otten, Georg Baur, Gerrit Zinke, Tobias Ahrens
Art Director:Niko Auf Dem Berge
Copywriter:Karl Wolfgang Epple
Account Manager:Gilles Scheuren
May
08
Alejandra Forlan Foundation: Don’t let your city become a graveyard
Posted in: Uncategorized
Print
Alejandra Forlan Foundation
Don’t let your city become a graveyard.
Motor vehicle deaths continue to raise in Uruguay every year. Learn how you can help prevent traffic accidents and help us reverse the trend.
Advertising Agency:Publicis Impetu, Montevideo, Uruguay
Global Creative Director:Erik Vervroegen
Creative Directors:Esteban Barreiro, Mario Taglioretti
Art Director:Diego Besenzoni
Copywriters:Federico Cibils, Josh Paschauer
Photographer:Metropolis Films
May
08
Steimatzky Book Stores: Little Red Riding Hood, Dracula, Don Quixotte, Sherlock Holmes
Posted in: Uncategorized
Print
Steimatzky Book Stores
Your book
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your cast.
Advertising Agency:Acw Grey, Tel Aviv, Israel
Executive Creative Director:Tal Riven
Creative Director:Idan Regev
Copywriter:Lior Shvartz
Art Director:Gabi Kikozashvili
Photographer:Yaron Itzhakov
Executive Client manager:Elad Hermel
Account Manager:Nataly Rabinovich
Production Manager:Meital Tzoref
Special Projects Producers:Galit Siman-Tov
May
08
Barclays prepares to offload European retail arm amid mass lay-offs
Posted in: UncategorizedBarclays is creating a “bad bank” to house the company’s European retail banking operation, which it hopes to sell off or float, as it confirms mass lay-offs.
May
08
Braun Nose Trimmer: Spider, Claw, Tongue
Posted in: Uncategorized
Print
Braun
Tame the beast.
Advertising Agency:BBDO, Dusseldorf, Germany
Chief Creative Officer:Wolfgang Schneider
Executive Creative Director:Darren Richardson
Creative Managing Directors:Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck
Creative Directors:Olaf Reyes, Cass Zawadowski
Art Director:Martino Monti
Copywriter:Schakir Islamow
Illustrator:Rive Gauche
Art Buying:Birgit Paulat
Account team:Sue Nisbet, Peter Tall
May
08
UK supermarket shoppers unknowingly eating halal meat
Posted in: UncategorizedUK consumers are unwittingly eating ritually slaughtered animals because supermarkets and restaurants in the UK, including Tesco, Sainsbury’s and Morrisons, are not clearly labelling halal meat.
May
08
Yota Mobile: Get in your way
Posted in: Uncategorized
Print
Yota Mobile
Advertising Agency:Y&R, Moscow, Russia
Creative Director:Marco Cremona
Art Director:Federico Fanti
Copywriter:Anton Zimin
Photographer:Ale Burset
May
08
Nestle Extreme: Mirror
Posted in: Uncategorized
Print
Nestlé
Advertising Agency:Jwt, Paris, France
Creative Director:Anne-Cecile Tauleigne
Art Director:Julien Chesne
Copywriter:Eric Auvinet
Production Company:Gang Films
May
08
Comedy Central: Ostrich, Snorkeler, Cupid, Bulb
Posted in: Uncategorized
Print
Comedy Central
In the right place anything can be funny.
Advertising Agency:Grey, Buenos Aires, Argentina
Executive Creative Director:Diego Medvedocky
Creative Directors:Hernán Kritzer, Lisandro Cardozo, Alejandro Devoto
Copywriter:Darío Porterie
Art Director:Diego Alonso
Client Services Director:Florencia Pereyra
Strategic Planning Director:Sol Martin
Advertisers’ Supervisors:Natacha Oviedo, Martín Florio, Sean Saylor
Head Of Graphic Production:Sergio Bonavia
Production Company:4humans
Art Directors:Javier Lourenco, Antoine Quairiat, Flamboyant Paradise
Illustrator:Antoine Quairiat
Executive Producers:Franco Bittolo, Patricio Verdi Brusati
Producers:Natalia Kosinski
May
08
Radyo Odtu: Hendrix, Lennon
Posted in: Uncategorized
Print
Radyo Odtu
Advertising Agency:Cosmic Creative, Ankara, Turkey
Creative Director:Erol Yilmaz
Art Director:Ersel Jira
Illustrator:Ersel Jira
Copywriter:Ozan Kocamaz
May
08
Surfrider Foundation: You eat what you dump
Posted in: Uncategorized
Print
Surfrider Foundation
When we pollute the ocean we pollute ourselves.
Advertising Agency:Y&R, Amsterdam, Netherlands
Advertising Agency:Y&R, Paris, France
Illustrator:Pieter van Eenoge
May
08
Maglite: Leopard, Owl, Bushbaby
Posted in: Uncategorized
Print
Maglite
Advertising Agency:M&C Saatchi Abel, South Africa
Art Director:Nick Liatos
Copywriter:Mick Shepard
Additional Credits:Rex Truter
May
08
Challenger: Corner Posters
Posted in: Uncategorized
Outdoor, Direct Marketing, Design
Problem: Challenger is a program aimed at seeking, motivating and training future leaders from among students. The program provides lessons and exercises designed to teach skilled students how to solve their own problems and those of the collective in a wise and, most importantly, effective manner.
Solution: How about avoiding places specially designed for advertising, and finding new ones for promotion? After all, it’s a program designed for those who like challenges. Eventually, we placed special posters over various corners in universities and campuses, and around places where students gather informally. The messages wrote: “Student today / Leader tomorrow”, “Causing problems today / Solving problems tomorrow”. The posters also linked to a website where one could find more details about the project.
Result: The posters instantly stood out, resulting in all program slots being taken ahead of schedule, and thus a very successful endeavor.
Advertising Agency:Piko, Chisinau, Moldova
Art Directors:Eugen Catruc, Constantin Sarcov
Copywriter:Constantin Sarcov
Account Manager:Cristina Cornileac
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