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Bcp
Advertising Agency:Circus, Lima, Peru
Creative Director:Juan Carlos Gomez De La Torre
Directors:Ifel Barrenechea, Emilio Díaz
Art Director:Oscar Paredes
Copywriter:Javier Delgado
Retouchers:Carlos Torres, Oscar Paredes
Account:Roxana panda, Karen Hablutzel, Pamela Dávila
Production:Gisel Bedon
Photographer:Ernesto Carozzo
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Ted
These are good times for ideas.
Advertising Agency:Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors:Javier Mentasti, Maximiliano Maddalena
Creative Directors:Patricio Elfi, Juan Pablo Carrizo
Art Director:Tomas Megna
Copywriter:Francisco Bledel
Head Of Art:Diego Grandi
Agency Producer:Matias Berruezo
Illustrator:Nestor Taylor
Illustrator Producer:Fabian Catanese
Media, Outdoor, Print
Coca-Cola
Advertising Agency:Ogilvy & Mather, Berlin, Germany
Chief Creative Officer:Dr. Stephan Vogel
Executive Creative Directors:Birgit Van Den Valentyn, Tim Stüebane
Art Directors:Guenduez Erdil, Moritz Carls, Nicolas Peyrau
Copywriters:Carlos Pabon, Fabian Synneby
Photographer:Lars Borges
Additional Credits:Px1 Berlin
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Delo.Ua
Online media delo.ua delivers business news briefly. We create the shortest news in the world and use only one word to explain the essence of popular local events.
Advertising Agency:Leo Burnett, Kiev, Ukraine
Creative Director:Tatiana Fedorenko
Art Director:Denys Savchenko
Copywriter:Volodymyr Navrotskyi
Managing Director:Tatiana Shumilovich
Producer:Kateryna Denysenko
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Pfizer
Learning about Alzheimer is the best way to help.
Advertising Agency (eliminare?):TBWA, Costa Rica
Creative Director:Byron Balmaceda
Illustrator:Byron Balmaceda
Art Directors:Byron Balmaceda, Gustavo Solis
Copywriters:Harold Espinal, Byron Balmaceda
It’s been 10 years since “Madison & Vine,” a book written by Scott Donaton while he was editor of Ad Age, called for the ad industry (Madison Avenue) and entertainment industry (Vine Street) to work together to survive the upheaval promised by ad-skipping technology like TiVo. This was to be done partly by clever product placement but more broadly through content consumers actually wanted to watch.
In some ways, the partnership between advertising and entertainment has become just as imperative and pervasive as the book predicted: There’s everything from the P&G-and-Walmart movies on NBC to sponsored listicles on BuzzFeed — and not a reality competition in sight without heavy brand integration. Subway product placement is extending the lives of TV shows that were on the brink. Millions of people go out of their way to watch videos created by Red Bull. Brands pay Stephen Colbert to make fun of them.
But in other ways, it’s shocking how little has changed. “The fact is, traditional TV advertising still works,” said Ben Silverman, founder and chairman of entertainment-production company Electus, former co-chairman of NBC Entertainment and enthusiastic proponent of branded entertainment. “So there’s not that aggressive a move away from it.”
It’s still not always clear whether marketers pay for their roles in entertainment, but movies and TV have made good use of big brands in the 10 years since “Madison & Vine” was published. And most of the brands here definitely paid. In chronological order:
1. AT&T, “American Idol,” 2002-2013. The longstanding partnership, which AT&T called off ahead of the show’s 13th season this year, was a defining cultural moment, according to Mitch Kanner, founder of Two Degrees Ventures. AT&T’s role in the show came when viewers were asked to vote on the singing contestants. “It taught America how to text,” Mr. Kanner said.
2. Pontiac, “The Oprah Winfrey Show,” 2004. The queen of talk shocked viewers when she gave all 276 audience members a Pontiac G-6 to mark the premiere of the show’s 13th season. The story crackled across the media, with “Saturday Night Live” spoofing Oprah’s emphatic, “Everybody gets a car! Everybody gets a car!” Pontiac donated the vehicles and paid the sales tax. Mark-Hans Richer, who is now Harley Davidson CMO (see No. 5), helped engineer the promotion when he was an executive at GM.
The theme was “women who make a difference” at the second annual Women to Watch Turkey event, held by Ad Age and its local media partner MediaCat, part of Kapital Media.
The gala celebrated 15 honorees in marketing, advertising, media and popular culture in an evening at Istanbul’s Swissotel overlooking the Bosphorus on May 8. Women to Watch, in its 18th year in the U.S., is now held on four continents.
This year’s Women to Watch Turkey honorees include Ipek Zeren Suel, integrated marketing communications manager at Coca-Cola Turkey, who is behind such innovations as Coke’s first TV billboards and is currently overseeing the campaign celebrating the brand’s 50th anniversary in Turkey. Ms. Suel said that one of the campaign’s biggest initiatives is the unprecedented transformation of the Coca-Cola logo. Now, on cans, the soda’s name is written with a “K” instead of a “C.”
(TrendHunter.com) If you’eve ever wondered what your favorite Disney character would look like if it had a different nationality, the ‘LetThereBeDoodles’ Tumblr blog creatively uses Photoshop to…
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Hiposol
It’s way more dangerous in daylight.
Advertising Agency:FCB, Mexico City, Mexico
Chief Creative Officer:Nacho Zuccarino
Creative Directors:Ariel Senzacqua, Mike Brito
Art Directors:Ariel Senzacqua, Mike Brito
Copywriters:Ariel Senzacqua, Mike Brito
Photographer:Salamagica
Additional Credits:NT producciones
Political advertising can teach us many things about marketing, whether it be the need for boots on the ground, the impact of direct mail, the power of big data, why TV still matters.
Or how cutting through the clutter with a viral hit that gets you millions of free media impressions can be a completely useless thing.
You may have heard of Joni Ernst. She’s a Republican candidate for U.S. Senate in Iowa. She hasn’t even made it through the primaries yet, but she’s bubbled up into national news coverage twice. Not because of her policy ideas, not because she’s won the endorsement of Sarah Palin, but rather because of her advertising.
Promo, Direct Marketing, Design
Malaysian Nature Society
Be good to nature and it’ll be good to you.
Advertising Agency:RAPP, Kuala Lumpur, Malaysia
Creative Directors:Edward Ong, Jeff Ooi
Art Directors:Wang Soo Fun, Gooi Siew Sear, Shieko, Walter Teoh, Jeff Ooi
Copywriters:Samantha Hepburn, Edward Ong
Designers:Gooi Siew Sear, Wang Soo Fun
Client Service:Syakirah Mazrah
Illustrators:Wang Soo Fun, Walter Teoh
Photographer:Tak
Photography Studio:Add Studio Sdn Bhd
Print Producer:Moey Huey Ling
Color Separation:Pioneer Graphic Scanning
Online
Hero Baby
Advertising Agency:Playroom 360, Murcia, Spain
Creative Director:Oscar Sánchez
Copywriter:Oscar Sánchez
Art Director:Enrique Guillamón
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Umitkoy Balikcisi
From the sea to your table.
Advertising Agency:Fikirbaz/IOB, Ankara, Turkey
Creative Director:Murat Basalp
Art Director:Ali ?nal
Photographer:Ali ?nal
Copywriter:Berk Yildiz
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3M
Inextricably bound like Napoleon and the chapters of history.
Advertising Agency:King Harvests, Shanghai, China
Executive Creative Directors:Larry Ong, Laura Lee
Creative Director:Marx Zhu
Art Directors:Marx Zhu, Arvin Choi, Tian Zi, Larry Ong
Copywriters:Larry Ong, August Cao, James Lim
Illustrator:A Ben Dong
Photographers:Hei Zi, Feng Wang, Zongguo Zhou
Production Company:Hei Zi
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SparkNotes
Advertising Agency:University of North Texas, Denton, USA
Instructor:Mark Allen
Art Director:Chase Kahn
Copywriter:Chase Kahn
Photographer:Chase Kahn
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Volkswagen
Advertising Agency:Copy+Dir.Arte, Lisbon, Portugal
Art Director:Marco Machado
Copywriter:Saulo Dias
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Otrivin
Take the scare out of pollen.
Advertising Agency:Advico Y&R, Zurich, Switzerland
Creative Directors:Dominik Oberwiler, Martin Stulz
Art Director:Michael Gallmann
Copywriter:Patrick Bucher
Graphic Designer:Olivia Gnani
Illustrator:Michèle Aschmann
Photographer:Felix Streuli
(TrendHunter.com) Splatter paint is an art-form popular in the kindergarten age demographic, but French Illustrator Blule is infusing the technique into her beautiful works. The Australia-based artist creates…
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WAN IFRA
Advertising Agency:Publicidad Comercial LOWE, El Salvador
Creative Directors:Orlando Alvarez
Art Directors:Roberto Irula, Don Fidel
Copywriter:Herbert Alvarado
Illustrator:Hugo Orellana
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