Hasta La Creative!

Le photographe Olivier Grunewald permet au grand public de découvrir ces incroyables volcans en éruption. Un phénomène rare dont très peu de gens sont témoins. Une partie du gaz de combustion se condense en soufre et crée un liquide bleu éclatant et mystérieux qui ruisselle sur les flancs du volcan.

Consumers’ rapid migration to mobile media is presenting some serious challenges for ad-tech companies built to execute and target digital ads.

The biggest of these companies sprung up at a time when desktop was dominant, where there was little need to pay attention to the quirks of mobile — including the poor performance of tracking cookies there. But with phone and tablet usage booming, they’re being forced to adjust.

MediaMath, a software company which helps buyers purchase ads via the automated market, is one of those making moves. To help improve its capabilities away from desktop computers, MediaMath has acquired France-based Tactads, a small France-based firm which owns cookieless and cross-device targeting technology, the company announced today.

Continue reading at AdAge.com

McDonald’s has revealed a new look for its long-time brand mascot, Ronald McDonald, ahead of a social media campaign featuring the clown character.

Ogilvy & Mather has promoted Lou Aversano to the newly created post of chief executive officer in New York, reporting to John Seifert, North America chairman and CEO. Mr. Aversano had been chief operating officer in New York.

Mr. Seifert had been overseeing Ogilvy’s flagship New York office as well as all of North America. Lauren Crampsie, chief marketing officer, said the agency created the new CEO spot to help navigate growing questions about what agencies should be doing, what talent they should handle and the content they should produce. “We want our flagship office to take responsibility and control,” she said. “And we want one leader driving that decision.”

Most of Ogilvy’s global clients are also serviced out of New York, she said, so the agency wanted one person to oversee that.

Continue reading at AdAge.com

Media
Forbes

The objective of the campaign was to prove that Forbes Magazine is not just a financial magazine, but a guide towards a successful lifestyle. 

To get the message across, we created a social experiment based on the psychological phenomenon called „The Bystander Effect”, demonstrating how in today’s socio-economical context, success is a matter of life and death. While an average looking person was left lying on the ground for a long period of time, a successful looking businessman was attended to in less than 15 seconds. 

The campaign was launched on April 16th and the video views have been growing steadily without any paid media. 

Advertising Agency:Y&R Prague, Czech Republic
CCO:Jaime Mandelbaum
Art Director:Atila Martins
Copywriter:Simona Lazar
Editor:Carlos Baer, Ivan Holic
Account Supervisor:Tomas Dvorak
Producer:Tomas Tomasek

Poise is pushing double-entendre boundaries to get younger women to try its new product relying on a young mom joyfully announcing: “I have SAM in my pants.”

In a TV spot from Ogilvy & Mather, New York, one mom seemingly overshares with another at a school function about “SAM,” who sounds like a guy, but is really an acronym for super-absorbent material. SAM, the mom confides, is “really small” but “can last for hours.”

With a look of smug satisfaction, she delves further into TMI territory by revealing she’s really talking about Kimberly-Clark Corp.’s new Poise Microliners.

Continue reading at AdAge.com

L’artiste Samantha French nous dévoile cette magnifique série de peinture : des portraits d’hommes et de femmes sous l’eau. Des créations très réalistes exprimant l’univers sous l’eau. Chaque détails est présent, les rayons du soleil sur l’eau, les bulles d’air dans l’eau, la nuance des couleurs sous l’eau et l’atmosphère aquatique.

Direct Marketing, Design
Polevskaya Varna

Beer package concepts are usually very beautiful

But in reality the law demands placing a lot of additional information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space and kill the design.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and feeling.

We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea. 

100% of idea saved

100% of mandatory information shown

100% not fake and already in stores

Advertising Agency:Red Pepper, Ekaterinburg, Russia
Creative Director:Danil Golovanov
Art Director:Julia Uzkih
Production:Evgeniy Kharchenko

(TrendHunter.com) Students, Prom 2014 is fast-approaching, and if you have been on the hunt for a stand-out dress, but have yet to find it, here is a list that is sure to help you. In this list, there is a dress for…

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MAX Shoes

You are what you wear.

Advertising Agency:Jung Von Matt/Limmat, Zurich, Switzerland
Executive Creative Director:Alexander Jaggy
Art Director:David Hanselmann
Copywriter:Samuel Wicki
Graphic Designer:Tanja Jablanovic, Alban Schelbert
Art Buyer:Deborah Herzig
Consulting:Sabrina Arthur, Milena Elias
Photographer:Mierswa & Kluska