Initiative appoints Cody Hogarth to head of entertainment post
Posted in: UncategorizedInitiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment.
Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment.
Agée de 20 ans, la photographe espagnole Berta Vicente fait de très belles photos pleines de délicatesse qui mêlent portraits de jeunes filles, argentique, noir et blanc, couleurs, symétries, dans des instants figés. Une sélection de ses photos est à découvrir en détails dans la suite de l’article.
Virgin Active, the gym company, is speaking to agencies ahead of a campaign to promote the newest thing in wearable tech, smart technology designed to give British men a “bottom like Beckham”.
“Husband” by Alzheimer’s
Advertising Agency: Grupo Gallegos, USA
Creative Directors / Art Directors / Copywriters: Pablo Bufagni, Curro Chozas, Saul Escobar
Illustrator: Reinobuenosaires
Photographer: Maggie Zulovic
Producer: Carlos Barciela
Published: February 2014
“Grandson” by Alzheimer’s
Advertising Agency: Grupo Gallegos, USA
Creative Directors / Art Directors / Copywriters: Pablo Bufagni, Curro Chozas, Saul Escobar
Illustrator: Reinobuenosaires
Photographer: Maggie Zulovic
Producer: Carlos Barciela
Published: February 2014
“Daughter” by Alzheimer’s
Advertising Agency: Grupo Gallegos, USA
Creative Directors / Art Directors / Copywriters: Pablo Bufagni, Curro Chozas, Saul Escobar
Illustrator: Reinobuenosaires
Photographer: Maggie Zulovic
Producer: Carlos Barciela
Published: February 2014
Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again.
Advertising Agency: GOVT, Singapore
Creative Directors: Aaron Koh, Casey Loh
Art Director / Illustrator: Yasee Poh
Copywriter: Casey Loh
Published: February 2014
After two years of building a formidable traffic machine, Upworthy is now trying to turn its visitors into actual revenue, positioning itself as the home for brands with a meaningful story to tell.
The site has inked a deal with Unilever to help the company promote its Project Sunlight, what Unilever calls a long-term initiative “to motivate people to live sustainably by inspiring them to create a brighter future for children.” The promotions will include both native ads from Unilever as well as a special section curated by Upworthy editors that Unilever will underwrite. The content will highlight “children and adults working to make the world better and more sustainable.”
Upworthy is a site that curates and repackages content with headlines built to share, aiming for meaningful stories instead of posts about side boobs and personality quizzes, it says. Traffic has grown sharply in the last year, to 12.3 million unique visitors on mobile and desktop devices in the U.S. this February, up 279% over the month a year earlier, according to ComScore.