Initiative appoints Cody Hogarth to head of entertainment post

Initiative has appointed Cody Hogarth, the head of entertainment at Ogilvy UK, to the newly created role of head of entertainment.

Glam Narcissistic Editorials – The Photoshoot Starring Elisabeth Erm for Vogue Germany is Cold (GALLERY)

(TrendHunter.com) If the editorial starring model Elisabeth Erm for Vogue Germany didn’t show her reflection, it would have been easy to mistake her for a vampire. Cold, dark and glamorous, the images appear to…

Berta Vicente Photography

Agée de 20 ans, la photographe espagnole Berta Vicente fait de très belles photos pleines de délicatesse qui mêlent portraits de jeunes filles, argentique, noir et blanc, couleurs, symétries, dans des instants figés. Une sélection de ses photos est à découvrir en détails dans la suite de l’article.

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3D-Printed Shoe Soles – Orthotics are Receiving a Makeover Thanks to 3D-Printing Technology (GALLERY)

(TrendHunter.com) SOLS uses 3D-printing technology to make the much-avoided subject of orthotics relevant and attractive. We’re in a technological age now where eyesight can be fixed with lasers in a matter of…

86 Contemporary Cafes – From Video Game Cafes to Social Coffee Houses (TOPLIST)

(TrendHunter.com) Coffee houses are branching out to become much more avant garde, and appeal to a wider demographic. In order to do this, business owners are taking risk and experimenting with everything from video…

Virgin Active calls pitch to promote ‘bottom like Beckham’ underwear

Virgin Active, the gym company, is speaking to agencies ahead of a campaign to promote the newest thing in wearable tech, smart technology designed to give British men a “bottom like Beckham”.

Alzheimer’s Association: Husband

“Husband” by Alzheimer’s

Advertising Agency: Grupo Gallegos, USA
Creative Directors / Art Directors / Copywriters: Pablo Bufagni, Curro Chozas, Saul Escobar
Illustrator: Reinobuenosaires
Photographer: Maggie Zulovic
Producer: Carlos Barciela
Published: February 2014

Alzheimer’s Association: Grandson

“Grandson” by Alzheimer’s

Advertising Agency: Grupo Gallegos, USA
Creative Directors / Art Directors / Copywriters: Pablo Bufagni, Curro Chozas, Saul Escobar
Illustrator: Reinobuenosaires
Photographer: Maggie Zulovic
Producer: Carlos Barciela
Published: February 2014

Alzheimer’s Association: Daughter

“Daughter” by Alzheimer’s

Advertising Agency: Grupo Gallegos, USA
Creative Directors / Art Directors / Copywriters: Pablo Bufagni, Curro Chozas, Saul Escobar
Illustrator: Reinobuenosaires
Photographer: Maggie Zulovic
Producer: Carlos Barciela
Published: February 2014

INSPIRIT: Cocoa

Advertising Agency: Bar, Lisboa, Portugal

Chupa Chups: Million Dollar Diamond Lollipop Found

Advertising Agency: BBH, Spain

Cylist Stereotype Illustrations – NYC Bikers by Kurt McRobert Sheds Light on Typical Trike-Riders (GALLERY)

(TrendHunter.com) In a hilarious stereotyping of NYC Bikers, Kurt McRobert provides illustrations on the various types of cyclist one can find in The Big Apple.

From the commuter to the courier, no two NYC bikers…

Adrian Tan, Lighting Designer: Light Card

Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again.

Advertising Agency: GOVT, Singapore
Creative Directors: Aaron Koh, Casey Loh
Art Director / Illustrator: Yasee Poh
Copywriter: Casey Loh
Published: February 2014

Upworthy to Run Native Ads That Try to Make You Feel Good


After two years of building a formidable traffic machine, Upworthy is now trying to turn its visitors into actual revenue, positioning itself as the home for brands with a meaningful story to tell.

The site has inked a deal with Unilever to help the company promote its Project Sunlight, what Unilever calls a long-term initiative “to motivate people to live sustainably by inspiring them to create a brighter future for children.” The promotions will include both native ads from Unilever as well as a special section curated by Upworthy editors that Unilever will underwrite. The content will highlight “children and adults working to make the world better and more sustainable.”

Upworthy is a site that curates and repackages content with headlines built to share, aiming for meaningful stories instead of posts about side boobs and personality quizzes, it says. Traffic has grown sharply in the last year, to 12.3 million unique visitors on mobile and desktop devices in the U.S. this February, up 279% over the month a year earlier, according to ComScore.

Continue reading at AdAge.com

Nature-Mimicking Architecture – Seeley Architects Designs the Citriodora House in Australia (GALLERY)

(TrendHunter.com) Designed by Australia-based firm Seeley Architects, the Citriodora House is designed to reflect its natural surroundings. The coastal abode is made up mostly of timber, and also features large glass…

Nutrition-Focused Branding – RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits (GALLERY)

(TrendHunter.com) Lauren Nicole Foot recently completed this branding design for RAW, a health-focused bar and kitchen located in Vancouver, Canada. Minimalist text stating the benefits of the product is used so that…

Colorful Bubble Chairs – The Layers Cloud Chair by Richard Hutten is Surreal (GALLERY)

(TrendHunter.com) Richard Hutten has designed a set of bubble chairs that look like a cross between psychedelic clouds and lava about to bubble over the surface of the earth. He’s made them for the Kvadrat…

35 Examples of Transparent Architecture – From Wintry Glass Houses to Transparent Brick Homes (TOPLIST)

(TrendHunter.com) Transparent architecture is becoming increasingly popular, with many people wanting homes with plenty of natural light. While see-through homes may not be the best for privacy, they certainly look…

Vogue Vagabond Fashion Ads – The Vogue Korea May 2012 Issue is Based On Bohemian Fashions (GALLERY)

(TrendHunter.com) ‘Bohemian Girls’ is your seasonal slice of bohemian fashion dated for the Vogue Korea May 2012 issue. Captured on a warm and bright spring day with the mountains on the way to spread…

Simplistic Body Clasp Collections – The Odette Fall 2014 Collection Eases Into Spring Serenity (GALLERY)

(TrendHunter.com) The Odette Fall 2014 Collection defines spring as a season centered on delicate fashions and light and airy sartorial statements that regain a sense of lightness after an intense and heavy stretch…