Pfizer Animal Health: Swimming swine

We make breathing the easiest thing on earth.
The widest range of products against swine respiratory disease.

Advertising Agency: DLVBBDO, Rome, Italy
Creative Directors: Sara Portello, Laura Pecoraro
Art Director: Marzia Cavallari
Copywriter: Giulio Brienza
Photographer: LSD

Não Obstante #01 – a filosofia morreu?

Olá designófilos!

A partir de hoje vocês terão acesso a um novo podcast dentro do feed do AntiCast. Trata-se do Não Obstante, um bate-papo conduzido por Marcos Beccari e Daniel B. Portugal (contando com a edição de Felipe Ayres), fruto de uma parceira do Anticast com o Filosofia do Design. Sua proposta é essencialmente a de pensar o design a partir da filosofia e das ciências humanas, absorvendo e aprofundando parte da linha temática que o AntiCast já contempla em sua programação: a questão da filosofia do design.

Neste programa piloto, contamos com a presença de Ivan Mizanzuk e do convidado Rogério de Almeida, professor doutor da FE-USP, para debatermos sobre da atual condição de “saúde” da filosofia – alguns acham que ela não vai bem e outros que ela até já passou desta para melhor. Os participantes fazem comentários sobre o percurso da filosofia, de Platão a filósofos contemporâneos como Michel Onfray, Andre Comte-Sponville e Peter Sloterdijk, e até invocam participantes imaginários, como o infame “ouvinte revoltado”.

Escute e compartilhe conosco suas opiniões. Elas nos ajudarão — e muito — a acertarmos o tom e encontrarmos um formato definitivo para o programa.

Faça download do episódio aqui
>> 0h06min11seg Pauta Principal
>> 1h29min38seg Música de encerramento: “Happy Jizz Girls”, do grupo Xploding Plastix.

Links
– Site Filosofia do Design
– Site do prof. Rogério de Almeida

iTunes
Ouça o Não Obstante através do feed do AntiCast no iTunes.
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br

Redes Sociais
Twitter: @anticastdesign e @filosofiadesign
Fanpage no Facebook: AntiCast e Filosofia do Design
E-mail: contato@anticast.com.br e designofilo@gmail.com

Brainstorm9Post originalmente publicado no Brainstorm #9
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Fiat 500: Scooter

Extremely low fuel consumption and maintenance costs.

Advertising Agency: Drori Shlomi /BBDO , Tel-Aviv, Israel
Creative Director: Shahar Filer
Art Director: Tzahi Pitovsky
Copywriter: Moshe Geliss

Bertrand Bookstores: Agatha Christie

Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Directors: Jorge Barata, Vera Gomes
Copywriter: Rui Simões
Illustrators: André Kano, Jorge Barata

Bertrand Bookstores: Pablo Neruda

Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Directors: Jorge Barata, Vera Gomes
Copywriter: Rui Simões
Illustrators: André Kano, Jorge Barata

STRIK Creative Concept Control: Business cards

StrikCCC Business cards. The stand on a presentation board is a familiar sight to creatives and clients alike. We all recognise the do-or-die moment when that triangular white cardboard cracks free from its rest… and the board with your work stands face-to-face with the client for the first time. That’s the inspiration. A little window into the world of communication. A business card that says what it does, twice in two different ways.

Advertising Agency: STRIK Creative Concept Control, USA
Art Director: Ron Strik
Copywriter: Gerry Black
Published: January 2014

Porsche 911: Birthday song case study

Advertising Agency: Fred & Farid, Shanghai, China
Executive Creative Directors: Fred & Farid
Creative Directors: Feng Huang, Gregoire Chalopin
Associate Creative Director: Laurent Leccia
Art Director: Laurent Leccia
Copywriters: Laurent Leccia, Adrien Goris, Jean Baptiste Le Divelec
Brand Supervisors: Carsten Balmes, Estella Yang, Logan Xu, Bob Shen
Agency Producers: Alexandra Marik, Terry Jin
Account Director: Vivian Wang
Account Manager: Kylie Wang
Director: Jan Richter-Friis
Production Company: RSA Films Asia
Executive Producer: John Payne

Lego: Parachutes

Creativity forgives everything.

Advertising Agency: Grey, Paris, France
Creative Directors: Thierry Astier
Copywriter: Jean-François Le Marec
Art Director: Laetitia Chrétien
Art buyer: Catherine Jarno
Photographer: Franck Malthiery
Production: LNB
Retouching: d-factory
Account Director: Laurence Cormier

Lego: Computer

Creativity forgives everything.

Advertising Agency: Grey, Paris, France
Creative Directors: Thierry Astier
Copywriter: Jean-François Le Marec
Art Director: Laetitia Chrétien
Art buyer: Catherine Jarno
Photographer: Franck Malthiery
Production: LNB
Retouching: d-factory
Account Director: Laurence Cormier

Lego: Fridge

Creativity forgives everything.

Advertising Agency: Grey, Paris, France
Creative Directors: Thierry Astier
Copywriter: Jean-François Le Marec
Art Director: Laetitia Chrétien
Art buyer: Catherine Jarno
Photographer: Franck Malthiery
Production: LNB
Retouching: d-factory
Account Director: Laurence Cormier

Movistar 4G LTE Network: The flight

Advertising Agency: Y&R, Peru
Author: Stephen Ray
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Directors: Jorge Soto, Charlie Valderrama
Digital Director: Ed Félix
Account Director: Manuel Ahumada
Account Supervisor: Stephanie Sangster
Agency Producer: Malena Mellado
Coordination: 7 Samurai
Executive Producer: Martina Andrade
Post-Production: High End
Audio: Vinylo

Richly Exotic Tribal Collections – The Mara Hoffman Fall 2014 Fashions Source from North Africa (GALLERY)

(TrendHunter.com) Mara Hoffman is a designer that is best known for her bold use of prints and for the debut of the Mara Hoffman Fall 2014 collection at New York Fashion Week, she remarked that “it’s the most…

Century 21: Tile Tub

Advertising Agency: Mullen, USA
Chief Marketing Officer: Bev Thorne
Global Director, Social Media: Matt Gentile
Vice President, Digital Marketing: Mike Callaghan
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Group Creative Director / Copywriter: Tim Cawley
Art Director: Liz Agans
Editor: Robert Apse
Producer: Caitlan Williams
PR / Social Strategy: Eric Montague, Molly Galler, Anna Sikora, Erin Healy

Century 21: Ocean View

Advertising Agency: Mullen, USA
Chief Marketing Officer: Bev Thorne
Global Director, Social Media: Matt Gentile
Vice President, Digital Marketing: Mike Callaghan
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Group Creative Director / Copywriter: Tim Cawley
Art Director: Liz Agans
Editor: Robert Apse
Producer: Caitlan Williams
PR / Social Strategy: Eric Montague, Molly Galler, Anna Sikora, Erin Healy

Century 21: Fireplace

Advertising Agency: Mullen, USA
Chief Marketing Officer: Bev Thorne
Global Director, Social Media: Matt Gentile
Vice President, Digital Marketing: Mike Callaghan
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Group Creative Director / Copywriter: Tim Cawley
Art Director: Liz Agans
Editor: Robert Apse
Producer: Caitlan Williams
PR / Social Strategy: Eric Montague, Molly Galler, Anna Sikora, Erin Healy

ONO Fiber optic / Sony Playstation 4: Exausted heros

Advertising Agency: Grey, Spain
Accounts: Beatriz Fernández, Carmen Cortés
Creatives: Antonio Montero, Enric Nel·lo, Alejandro de Antonio, ?Jorge Manzaneque
Audiovisual team: Sara Muñoz, Carmen Orbe, Juan Torres
Film producer: La Joya Producciones
Film director: Alex de la Iglesia
Postproduction: We Work
Sound studio: The Lobby
Media agency: OMD

This is Why Your Facebook Advertising Doesn’t Work [Video]

facebook_fraud_youtube.jpg

Today the interwebs were all a twitter over a video created by Derek Muller, a Sydney-based TV presenter and publisher of the popular science blog, Veritasium.

In the video, Muller clearly and concisely explains why advertising for fans on Facebook is a waste of money and, as well, how it can negatively affect the money you spend to promote your content.

For anyone who has anything at all to do with managing a brand on Facebook, you must watch this video. You owe it to yourself and to the brand(s) you manage to invest in these nine minutes of eye opening insight.

U.K. Heineken Campaign Banned for Faking French Heritage


Heineken is being punished by the U.K. Advertising Standards Authority for a basic marketing error faking the provenance of its product and, as a result, will see a major TV and press campaign banned by the ASA starting on Wednesday.

Ogilvy & Mather created the ads, for the Kronenbourg 1664 brand, which play heavily on the beer’s French heritage, even though it is brewed in the U.K. The print work states, “If you find a better tasting French beer, we’ll eat our berets,” and claims that the French “know a thing or two about taste.”

On television, the campaign features French soccer player Eric Cantona, who was a star of English Premier League Soccer in the 1990s, and has since gone on to become an actor. Mr. Cantona, famous for his philosophical musings, says, “Here in Alsace the hop farmers are idolized and adored. And why not? They are living legends.”

Continue reading at AdAge.com

Bulk Cat Litter Warehouse: Direct mail targets your kitty

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble
Published: February 2014

Marty Plissner, 87, Is Dead; Led Political Coverage at CBS

Mr. Plissner was a reporter and writer known for his ability to cultivate sources and for a dexterity in covering primaries that contributed to increased competition among television networks.