Feb
13
FIAT: Mirage
Posted in: Uncategorized
Film
Fiat
Advertising Agency:Doner, Southfield, USA
Chief Creative Officer:Rob Strasberg
Creative Director:Jason Bergeron, Virgil Adams
Copywriter:Kenan Reel
Feb
13
Caritas: Heated Adshel
Posted in: Uncategorized
Media, Outdoor
Caritas
In response to the eviction of the Viennese City Park and in order to raise awareness for the social welfare charity “Caritas”, which supports homeless people to get through the winter, we created the first adshel that gave off heat. Each time a Euro was put in, the adshel would turn into a heater. This provided people the opportunity of giving warmth. To themselves and to those in need.
Advertising Agency:DDB Tribal, Vienna, Austria
CCO:Eric Schöffler
Ecd:Lukas Großebner
Art Director:Mike Nagy
Copywriter:Mike Nagy, Thomas Troppmann
Production:MXR
Feb
13
McDonald’s: The Big Mac Mind Tests
Posted in: Uncategorized
Media
McDonald’s
Advertising Agency:Razorfish, London, United Kingdom
Feb
13
Reality Altering Disney Adaptations – These Alternate Reality Images Show Frozen in a New Light (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These alternate reality images of Disney’s Frozen see the winter wonderland transformed into a hot haven. Through Photoshopping, color swapping and inventive design, these photos alter the reality…
Feb
13
Lush lampoons Amazon UK MD with Christopher North shower gel
Posted in: UncategorizedEthical cosmetics brand Lush is launching a range of products under the brand Christopher North, a name shared by the UK boss of retailer Amazon, who Lush recently defeated in the High Court.
Feb
13
Hottest virals: Are McNuggets made of pink goop? Plus GoPro and The Muppets
Posted in: UncategorizedThe latest viral ads by McDonald’s, GoPro and The Muppets
Feb
13
Why today’s magazine ABCs represent a new dawn
Posted in: UncategorizedToday’s magazine ABC figures will combine print and digital edition circulations for the first time, breaking important new ground.
Feb
13
Fiercely Flashy Footwear – The Air Yeezy 2 Red Octobers Bring Intense Color to a Classic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Air Yeezy 2 Red Octobers are one of the hottest and most coveted commodities in all of shoes right now. The intense color added to the iconic original Air Yeezy 2 frame makes for one of the…
Feb
13
Carphone Warehouse offers cheapskates roses alternative for Valentine’s Day
Posted in: UncategorizedMobile phone retailer Carphone Warehouse is putting an ad in national and regional newspapers that offers readers a crafty alternative to buying flowers for your Valentine.
Feb
13
Serious Hand Catapults – The Survival Slingshot is Made for Apocalyptic-Type Lifestyles (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Survival Slingshot is not a persons average slingshot. As its name suggests, it is a serious piece of weaponry that will ensure a person’s survival out in the wilderness. Whether on a…
Feb
13
La Muralla Roja Architecture
Posted in: UncategorizedEn 1968, l’architecte espagnol Ricardo Bofill a bâti La Muralla Roja (Le Mur Rouge en espagnol) à La Manzanera en Espagne. Cette bâtisse fait référence à l’architecture nord africaine comme la Casbah. 50 appartements avec des entremêlements d’escaliers, de ponts et de plateformes colorés à découvrir.
Feb
13
Wake-up publishers, and look beyond circulations
Posted in: UncategorizedPublishers are now competing with every other media for the eyeballs of users, whether they like it or not, and the focus on print and digital circulations is holding them back.
Feb
13
Digital Detox Week, Day 4
Posted in: UncategorizedA seven-day journey toward a clear mind.
Alienation 2.0
I see you’re back. I will keep it short then.
These fictional lives we lead online are our version of Marx’s alienation. We build social relations with people whose hand we never shake, whose eyes we never meet and whose trust we’ll never gain.
Today, break out of the trance. Get out there and make a true, real-time connection with someone. Make eye contact, cultivate empathy, share a secret and dare to be vulnerable.
Read more on Adbusters.org
Feb
13
Lloyds Banking Group plots digital overhaul amid return to profit
Posted in: UncategorizedLloyds Banking Group is looking to prioritise the development of “digital capabilities” over the coming 12 months, after reporting its first annual profits in six years.
Feb
13
Beta V Meta: the trend-wrestle marketers must square up to (or just 3D print a cupcake)
Posted in: UncategorizedTo “court” a trend or “create” one. Marketers must decide to chase commitment-phobic beta-living consumers to join their conversations – or look to meta trends and become the conversation. Successful trend navigation is a wrestling match, says Helena Bloomer, managing director of consumer PR firm DeVries Slam.
Feb
13
Pitch update: Skoda draws up shortlist
Posted in: UncategorizedAll the latest pitch news, including updates on HouseTrip, The Royal British Legion and Candy Crush maker, King.
Feb
13
Mini kicks off global creative review
Posted in: UncategorizedMini, the car marque owned by BMW, has launched a review of its global creative agency requirements.
Feb
13
Britvic hunts for lead digital agency
Posted in: UncategorizedBritvic has called a pitch to find a digital agency to work across its brands.
Feb
13
Adam & Eve/DDB wins £50m Sony Euro brief
Posted in: UncategorizedAdam & Eve/DDB has picked up the estimated £50 million pan-European ad account for Sony Electronics.
Feb
13
Unilever inks deal with The Guardian
Posted in: UncategorizedUnilever has signed a “seven figure” partnership with Guardian News & Media centred on sustainable living, as the publisher officially launches its branded content division, Guardian Labs.
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