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Unilever hands Bertolli global ad brief to Mother

Mother has won the global creative account for Unilever’s Bertolli after a pitch.

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Unilever’s Bertolli Appoints Mother to Global Ad Task


Unilever’s Bertolli has appointed Mother London to handle its global advertising business, with a brief to unify the brand’s diverse range of products.

Mother, which already handles Unilever’s PG Tips and Pot Noodle brands, won the business from McCann Erickson Worldwide after a pitch. The London agency will work closely with Mother New York to run the business.

Bertolli was in the headlines last fall after the company hit back at homophobic remarks made by the chairman of Italian rival, Barilla. Guido Barilla told an Italian radio station that his company would never run an ad featuring a “homosexual family” because “I don’t agree with them and I think we want to talk to traditional families.”

Continue reading at AdAge.com

Radio Sim: Eurovision Song Festival 1966

The better music lyrics to recall.

Advertising Agency: Ogilvy Design, Lisbon, Portugal
Creative Director: Rui Melo
Designers: David Rafachinho, Catarina Toscano
Copywriters: Miguel Castanheira, Tiago Pereira
Photographer: Álvaro Carrapito
2D production: Eduardo Vale, Isabel Mendes, Pedro Santos

Radio Sim: Eurovision Song Festival 1965

The better music lyrics to recall.

Advertising Agency: Ogilvy Design, Lisbon, Portugal
Creative Director: Rui Melo
Designers: David Rafachinho, Catarina Toscano
Copywriters: Miguel Castanheira, Tiago Pereira
Photographer: Álvaro Carrapito
2D production: Eduardo Vale, Isabel Mendes, Pedro Santos

Radio Sim: Portuguese Song Festival 1960

The better music lyrics to recall.

Advertising Agency: Ogilvy Design, Lisbon, Portugal
Creative Director: Rui Melo
Designers: David Rafachinho, Catarina Toscano
Copywriters: Miguel Castanheira, Tiago Pereira
Photographer: Álvaro Carrapito
2D production: Eduardo Vale, Isabel Mendes, Pedro Santos

Radio Sim: Abeceradio

To celebrate the World Radio Day, Ogilvy teamed up with Rádio SIM to recover the memories of the old radio days, by deconstructing time, piece by piece. With it, we created something new, something to remember the past, remember the songs and the artists that made those days, the Radio days.

Advertising Agency: Ogilvy Design, Lisbon, Portugal
Creative Director: Rui Melo
Designers: David Rafachinho, Catarina Toscano
Copywriters: Miguel Castanheira, Tiago Pereira
Film Director: Takashi
Audio Production: Paulo Carrapito
Digital Production: Sara Fonseca, Nuno Quelhas
Published: February 2014