Hugh Baillie quits Hello People for Grand Union

Hugh Baillie, the former Ogilvy & Mather chief executive and a founder of Hello People, has been hired as the chief executive of Grand Union and the UK arm of its parent company FullSIX.

Katy Mousinho’s secret work weapon? Adopting a ‘growth mindset’

A “growth mindset” helps when looking to convert setbacks into successes, says Katy Mousinho, head of insight and customer experience at Thomas Cook.

Set targets, lead by example and have fun: how to beat the January blues

Two weeks of excess turkey, treats and alcohol and time spent with friends and family is enough to dull even the most active and creative of minds.

McDonald’s: Saver Menu, Check In

Advertising Agency: Leo Burnett, UK

McDonald’s: Saver Menu, Perfume

Advertising Agency: Leo Burnett, UK

Thomy: Mittelscharf

Mustard. Medium hot/sharp.

“Mittelscharf” is a play on words in german means “hot/spicy” and “sharp” at the same time.

Advertising Agency: Brand Lounge, Düsseldorf, Germany
Creative Director: Michael Roeder
Art Director: Julie de la Roche
Copywriter: Christian Hahn
Published: December 2013

The Black&Blaze coffee roasting company: Coffee turns you, 5

Advertising Agency: Inhalt&Form Werbeagentur BSW, Zurich, Switzerland
Creative Director: Serge Riedener
Art Director: Karin Estermann
Copywriter: Fabian Zahner
Photographer: Oliver Nanzig
Published: December 2013

The Black&Blaze coffee roasting company: Coffee turns you, 4

Advertising Agency: Inhalt&Form Werbeagentur BSW, Zurich, Switzerland
Creative Director: Serge Riedener
Art Director: Karin Estermann
Copywriter: Fabian Zahner
Photographer: Oliver Nanzig
Published: December 2013

The Black&Blaze coffee roasting company: Coffee turns you, 3

Advertising Agency: Inhalt&Form Werbeagentur BSW, Zurich, Switzerland
Creative Director: Serge Riedener
Art Director: Karin Estermann
Copywriter: Fabian Zahner
Photographer: Oliver Nanzig
Published: December 2013

The Black&Blaze coffee roasting company: Coffee turns you, 2

Advertising Agency: Inhalt&Form Werbeagentur BSW, Zurich, Switzerland
Creative Director: Serge Riedener
Art Director: Karin Estermann
Copywriter: Fabian Zahner
Photographer: Oliver Nanzig
Published: December 2013

The Black&Blaze coffee roasting company: Coffee turns you, 1

Advertising Agency: Inhalt&Form Werbeagentur BSW, Zurich, Switzerland
Creative Director: Serge Riedener
Art Director: Karin Estermann
Copywriter: Fabian Zahner
Photographer: Oliver Nanzig
Published: December 2013

Driveable Truck made of Ice

La marque Canadian Tire, spécialisée dans les batteries de voitures, a voulu montrer à quel point leurs produits pouvaient résister au froid. Le résultat donne cette superbe collaboration avec Iceculture, proposant une voiture de glace pouvant rouler. Un résultat bluffant à découvrir en images dans la suite.

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M/SIX’s Stokes moves to Kinetic UK

Kinetic UK has hired Martyn Stokes, the chief strategy officer at M/SIX, as its first chief strategy officer.

Pay rejoins BBH to take partner role

Caroline Pay is returning to Bartle Bogle Hegarty for the newly created role of managing partner, head of creative development.

Creature lands £15m William Hill ad account

Creature has picked up the £15 million advertising account for William Hill after a competitive pitch.

Friskis&Svettis Gyms: The Workout Burger

A new habit to keep an old.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Photographer: Petter Brandt
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Published: January 2014

Deutsche Telekom: Share 2014

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde.

Advertising Agency: Saatchi & Saatchi, Germany / DDB Tribal, Germany
European Creative Director: Jason Romeyko
Creative Directors: Veit Moeller, Nils Haseborg
Art Director: Andrew Morgan
Copywriter: Alice Bottaro
International Account Director: Nina Stegmann
Account Manager: Sian Ballett
Chief Creative Officer: Eric Schoeffler
Business Leader: Clare Shaw
Junior Art Director: Jacopo Biorco
Business Leader: Daniela Hofmann
Project Manager: Annika Glander
TV Producer: Alexia Stingl
Planning Director: Paulo Carvajal
Planning Director: Gordon Euchler
Director: Kelvin Hutchins / MPH
Producer: Rupert Bryant / MPH
Producer: Louisa Edwards / MPH
Producer: James Niklasson / Prodigious
Group Account Director: Amy Still
Account Director: Sheelin Conlon

Burger King calls UK creative review

Burger King is in talks with agencies over its £9 million UK advertising account.

IPA eyes longer client/agency relationships

The IPA has launched two templates to help agencies and their clients establish better working relationships.

StrawberryFrog staff file pay claim against Apco Worldwide

Former staff at StrawberryFrog’s now-defunct Amsterdam office have started legal proceedings against the agency’s parent, Apco Worldwide.