Why Govt marketing boss believes GREAT campaign should run for a decade

‘GREAT’ is the UK Government’s flagship marketing campaign. It aims to increase trade and tourism in 13 key markets around the world through campaigns and activities, and it’s working.

GlaxoSmithKline, McLaren and Fox’s Biscuits among judging panel for 2014 Marketing Design Awards

Andrew Barraclough, VP of design at GlaxoSmithKline, Frank Stephenson, chief designer at McLaren and Letty Edwards, marketing director at Fox’s Biscuits & Avana Bakery have been named as judges for the 2014 Marketing Design Awards.

Snapchat raises another $50m despite no revenue

Snapchat, the time-restricted photo messaging service, has raised a further $50m from investors, despite never having turned a profit.

UK shoppers’ online spending up 16%

UK shoppers spent an average of £1,175 online each last year, up 16% on the previous year, according to data from Ofcom.

‘I’d rather take my money and set fire to it’: the best marketing quotes of 2013

The truth will out, as some of the biggest names in the industry have demonstrated over the past year in Marketing.

Spec Work

Creative Directors: Siddarth Basavaraj, Vinay Saya
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photography: Deepak Vijay

Short rationale: The campaign has been done in ‘desi’ (Indian) style. The idea was to show brand Coca-Cola as the sporting & supporting spirit of popular sports like Football, Cricket which are more than just mere sports, here in India these are played with utmost passion, most often without proper equipment. Hence we have tried to capture that true spirit in which these sports are played and how Coca-Cola has blended seamlessly into this joy of playing.

Coke ad 1

Coke ad 2

The post Spec Work appeared first on desicreative.

Glamorously Ornate Gowns – The Badgley Mischka Pre-Fall 2014 Collection is Inspired by Rome (GALLERY)

(TrendHunter.com) Mark Badgley and James Mishka may have tied the knot in March, but they finally went on their honeymoon and came back with a stunning fashion line in mind: the Badgley Mischka Pre-Fall 2014…

Old Spice: #GentleManHunt

Old Spice has 75 years experience helping guys improve their mansmells with deodorant, bodywash, antiperspirant and fragrances. And now it’s turning its attention to the UK, home of the manliest man of all…. The Gentle-Man. Over the next few weeks, Old Spice will be in the UK finding out what makes the UK man a Gentle-Man.

Follow the journey on Instagram: http://instagram.com/oldspiceUK and Facebook: http://facebook.com/oldspiceUK

Advertising Agency: Leo Burnett, UK

Landscaped Lumber Panels – Serving Boards Display the Organic Textures of the Whole Horizon (GALLERY)

(TrendHunter.com) When you first look at these Serving Boards by Svetlana Kozhenov, you might begin to appreciate the natural patterns that make them so unique and stunning. You might see the joining of sharp and…

Cute Collaged Seating – The Mish Mash Chairs Flaunt Material Differences and Distinctive Components (GALLERY)

(TrendHunter.com) Who says that a chair must be made from a single material? Certainly not the designer of the Mish Mash Chairs. Daniel Emma presents this utterly adorable pair of perches that defy your expectations…

Strategy magazine, Cassies: Sounds

Sounds like a Cassies.
The work that worked.

Advertising Agency: Taxi, Canada
Executive Creative Director: Paul Lavoie
Copywriter: Linda Dawe
Art Director: Ste?phane Gaulin
Photographer: Martin Girard / Shoot Studio
Producer: Sophie Carrie?res
Mac Artist: Laurent Trudel

Strategy magazine, Cassies: Smells

Smells like a Cassies.
The work that worked.

Advertising Agency: Taxi, Canada
Executive Creative Director: Paul Lavoie
Copywriter: Linda Dawe
Art Director: Ste?phane Gaulin
Photographer: Martin Girard / Shoot Studio
Producer: Sophie Carrie?res
Mac Artist: Laurent Trudel

Strategy magazine, Cassies: Feels

Feels like a Cassies.
The work that worked.

Advertising Agency: Taxi, Canada
Executive Creative Director: Paul Lavoie
Copywriter: Linda Dawe
Art Director: Ste?phane Gaulin
Photographer: Martin Girard / Shoot Studio
Producer: Sophie Carrie?res
Mac Artist: Laurent Trudel

Government of the State of Ceará: Gun

Urban Violence. You cannot erase it but you can overcome.

The Governement of the State of Ceará maintains a Support Center, called CRAVV, for victims of urban violence such as assaults, domestic violence, torture, sexual violence and others. In these centers victims are offered psychological, social and court assistance that help them overcome these serious traumas.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Directors: Daniel Prata, Bruno Lage
Copywriters: Chico Lucas, Fabiano Ribeiro
3D Studio: Z-Axis
Additional credits: Vítor Barros, Vivian Nóbrega, Rubenia Rocha, Ariana Guerra, Cleinice Bela, Thaís Leite, Melina Romariz, Breno Carvalho, Daniella Navarro
Published: December 2013

Government of the State of Ceará: Knife

Urban Violence. You cannot erase it but you can overcome.

The Governement of the State of Ceará maintains a Support Center, called CRAVV, for victims of urban violence such as assaults, domestic violence, torture, sexual violence and others. In these centers victims are offered psychological, social and court assistance that help them overcome these serious traumas.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Directors: Daniel Prata, Bruno Lage
Copywriters: Chico Lucas, Fabiano Ribeiro
3D Studio: Z-Axis
Additional credits: Vítor Barros, Vivian Nóbrega, Rubenia Rocha, Ariana Guerra, Cleinice Bela, Thaís Leite, Melina Romariz, Breno Carvalho, Daniella Navarro
Published: December 2013

Government of the State of Ceará: Punch

Urban Violence. You cannot erase it but you can overcome.

The Governement of the State of Ceará maintains a Support Center, called CRAVV, for victims of urban violence such as assaults, domestic violence, torture, sexual violence and others. In these centers victims are offered psychological, social and court assistance that help them overcome these serious traumas.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Directors: Daniel Prata, Bruno Lage
Copywriters: Chico Lucas, Fabiano Ribeiro
3D Studio: Z-Axis
Additional credits: Vítor Barros, Vivian Nóbrega, Rubenia Rocha, Ariana Guerra, Cleinice Bela, Thaís Leite, Melina Romariz, Breno Carvalho, Daniella Navarro
Published: December 2013

Twist Milk: Lightness

Feel the lightness of the skimmed Twist

Advertising Agency: Sakr Group Studio, Alexandria, Egypt
Creative: Ramy Mohamed
Photographer: Mohamed Osama
Published: November 2013

Twist Milk: Vitality

Feel the vitality of the full cream Twist

Advertising Agency: Sakr Group Studio, Alexandria, Egypt
Creative: Ramy Mohamed
Photographer: Mohamed Osama
Published: November 2013

Twist Milk: Organic, 2

Feel the power of organic Twist

Advertising Agency: Sakr Group Studio, Alexandria, Egypt
Creative: Ramy Mohamed
Photographer: Mohamed Osama
Published: November 2013

Twist Milk: Organic, 1

Feel the power of the organic Twist

Advertising Agency: Sakr Group Studio, Alexandria, Egypt
Creative: Ramy Mohamed
Photographer: Mohamed Osama
Published: November 2013